7-Step DIY Data Segmentation for Account-Based Marketing
DiscoverOrg
AUGUST 14, 2018
(This is the easy part; if everyone is a Chief Revenue Officer, your work will be easy.) At Digital Reach , we usually work with three, and break them down by authority/role, but you can break out different personas in any combination you like: Executive – the decision-maker whose primary interest is revenue and growth.
Let's personalize your content