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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system.

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How to Make Your Content Convert

Biznology

Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” According to Wikipedia , “…the ‘average’ American reads at a 7th or 8th grade level.” Write Simply. ” Google places huge value on your web page’s speed to determine search rankings.

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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Company SWOT analysis (OneSource).

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What I Wish I Knew about Outreach from the Start (An Ode to Skee-Lo)

Outreach

The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. The ability to pull Outreach sequence data into Salesforce.com (SFDC) has given us invaluable insight into our cadence and coverage. I wish I was a little bit taller – prophecy fulfilled. I wish I was a baller.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS). According to Wikipedia , 80-90% of all data is unstructured.

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!,

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.