Buzz Marketing for Technology

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20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

My online influencer research and engagement process

Biznology

So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big.

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

Nobody understands this delicate relationship better than our content partner, JESS3 , who designed the timeless “ State of Wikipedia &# infographic and video. Their collaboration with Wikipedia ran so deep that the site’s co-founder, Jimmy Whales, narrated the JESS3 video. by Joe Chernov | Tweet this There are few skills I value more than speed. click to view full size).

The 10 Best B2B Videos

It's All About Revenue

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Gratitude. Share email. Facebook.

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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. My biggest concern is that these ideas are overly simplistic. EMC Corp. 100,000.

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What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

Sales Management Systems Salesforce.com is a sales management system many companies rely on. Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. 50 Ways To Make 2011 Rock 2.

Drip Marketing Campaigns vs Lead Nurturing Campaigns

Volacci

Wikipedia defines drip marketing as "a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time." What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . What Are Drip Marketing Campaigns? When To Use Drip Marketing Campaigns?

Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. And I would have noticed.

Drip Marketing Campaigns vs Lead Nurturing Campaigns

Volacci

Wikipedia defines drip marketing as "a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time." What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . What Are Drip Marketing Campaigns? When To Use Drip Marketing Campaigns?

5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Associative thinking may be one of the more challenging items on the list, but it can also be one of the more rewarding because it’s how awesome things like the iPhone, Wikipedia, and Netflix were invented.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.  If you were on vacation like me, you might have missed some of these great posts.  And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Crowd-sourcing moves into the mainstream.