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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

I’m guessing that vendors who have already spent time integrating with Salesforce.com and other established platforms have a very clear picture of what’s required to make a platform truly useful. Some sort of self-generating wiki might work. Therefore I’d really want their input into the list of platformality requirements.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely Salesforce.com, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Workflows can manage both marketing campaigns and internal projects. Full disclosure: I’ve consulted for them.) It also includes its own lightweight CRM.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

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The Ultimate Growth Marketing Software Stack

Lead Liaison

Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. For example, customer documentation, employee handbooks, and corporate wikis to document process. In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. For example, customer documentation, employee handbooks, and corporate wikis to document process. In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more.