Customer Experience Matrix

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

I’m guessing that vendors who have already spent time integrating with Salesforce.com and other established platforms have a very clear picture of what’s required to make a platform truly useful. Some sort of self-generating wiki might work. Therefore I’d really want their input into the list of platformality requirements.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Workflows can manage both marketing campaigns and internal projects. Full disclosure: I’ve consulted for them.) It also includes its own lightweight CRM.

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. In particular, could be they be built cooperatively (“crowd sourced”) with a Wiki or something similar? Assembling these packages would be quite a bit of work, but only has to be done once. What flaws or risks do you see?