ViewPoint

AUGUST 14, 2013

If a potential customer visits your company website and downloads a white paper, one of the first things your sales team will want to know is who is connected to that potential customer on LinkedIn. The next PowerViews will be with Nick Stein of Salesforce.com. The more people you’re connected to, the bigger your sales pipeline.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Lead Liaison

SEPTEMBER 27, 2016

Automatically sync leads into your CRM system , such as Salesforce.com. Download the full white paper here. Automatically create a Prospect in your database. Nurture Prospects that attend or do not show up for the event. Track landing page conversion rates and email statistics. Keep everything in one place (folders).

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Lead Liaison 48

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. Linda and her team are taking a different path. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? I, for one, don’t think the reasons are that complex.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. The buying process may take 12 to 18 months. 20 different people may be involved in the decision.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

B2B Marketing Analytics

AUGUST 2, 2020

For every deal (especially in the enterprise space), countless marketing touches are involved from web engagement (visits, clicks) to email engagement, webinars, e-books, white papers, in-person events, and the list of all the touches goes on and on.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased!

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased!

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. For example, if your newsletter announced a new webinar, an analyst story and a new white paper, create three emails instead of one newsletter.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

B2B Marketing Zone Posts

AUGUST 3, 2009

Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. For example, on your website, consider using query strings for links on your home page or category pages. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Write case studies, eBooks, white papers, etc. London, UK – [link]. New York, NY. Boston, MA – [link]. that advance the buying cycle: Founding member @ savvy_b2b blog.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

APRIL 5, 2009

and downloadable collateral such as white papers and brochures. True Influence has existing integrations with Salesforce.com and SugarCRM. Most other vendors charge extra for a dedicated IP address if they make it available at all. - The system does support some version control.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. A pop-out CTA, for example, can prompt a viewer to watch another video, download your white paper or – if you want to coach viewers further down the funnel – guide them to your website for conversion.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs. familiarity with salesforce.com is a plus. You have lots of energy and get excited by being a revenue champion for the organization. Proven track record of success setting and achieving ambitious goals.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

JULY 26, 2010

Experienced lead generation companies use a variety of methods to generate leads, including paid search, SEO, email, white papers, affiliates, and more. Here are five key questions you should ask before signing on with a lead generation service: How do you generate your leads? How do you verify a lead?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

markempa

MAY 22, 2017

Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Qualified all leads with inside sales and distributed within two business hours. Used a checklist to update territories often to keep up with changes. Not likely.

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. For B2B complex product sites, it’s lead generation: register for a webinar, arrange a demo, download a white paper or ebook, or contact us.

Paid Content 212

Paid Content CMS Development Design Optimization 212

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter. Use Outbound and Inbound Channels.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Mx Group

AUGUST 1, 2018

This website contains helpful resources, such as white papers, ebooks, podcasts and blog posts, plus info on conferences and events, both live and online. Salesforce.com. Salesforce.com is the leading CRM in the industry. We use Salesforce.com to manage our sales process. Sprout Social.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SmartBug Media

APRIL 16, 2020

Then your team works its butt off and generates a bunch of new offers, and you steadily and consistently put out e-books, guides, and white papers, until all of a sudden you realize you’re not sure if you’ve unenrolled all of the previous workflows from the latest workflow.

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

Biznology

NOVEMBER 15, 2018

Do you want customers to download a white paper? Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” This might seem silly, but it’s amazing how many landing pages I see that don’t make it clear what I’m supposed to do after engaging with their content.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Integrates with popular services like PayPal and Salesforce.com. engage in an online chat, or complete some other task enabling you to start or move forward a potential sale. Showcase reviews: StoreYa Blog.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

JANUARY 24, 2015

The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Full disclosure: I’ve consulted for them.)

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ANNUITAS

OCTOBER 9, 2014

I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers. Consider how leads vs. contacts work in Salesforce.com. Consider myself as an example of an “engaged” individual in your marketing automation system.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

ANNUITAS

JUNE 12, 2014

I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers. Consider how leads vs. contacts work in Salesforce.com. Consider myself as an example of an “engaged” individual in your marketing automation system.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100