ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Twitter: @stein_nick. The next PowerViews will be with Chris Snell of Care.com.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

ViewPoint

DECEMBER 17, 2013

Self-identifying keywords used on the company website (ALC). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

AUGUST 14, 2013

If a potential customer visits your company website and downloads a white paper, one of the first things your sales team will want to know is who is connected to that potential customer on LinkedIn. The next PowerViews will be with Nick Stein of Salesforce.com. The more people you’re connected to, the bigger your sales pipeline.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. They’re doing what a lot of the marketing automation platforms have been doing. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. They’re doing what a lot of the marketing automation platforms have been doing. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

AUGUST 30, 2012

You go to their website, and there is a button that says, ‘Download this now.’” He helped build Salesforce.com with an outbound marketing perspective into the mid-market. They’re actually selling things on their website, and it’s in $19-per-month bites. He notes Zendesk got 6,000 customers without a sales guy.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120