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The Point

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. For more information on Full Circle CRM, visit their Website at www.fullcirclecrm.com. HS: Thanks Bonnie!

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. And it’s why Content Selling is so critical. (HS)

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Radian6 Email Campaign Hits the Mark

The Point

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. That might be fine for my friend’s rehearsal dinner, but not for my high-tech Website.”

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. This put the BDR in control of the campaign, eliminating any objection that marketing might be “taking over” the process. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

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No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and Salesforce.com to track marketing ROI.). For one, link sections of text within blog posts to associated pages on your Website or to landing pages that host relevant content. Why then are so many companies failing miserably to generate measurable leads from social media?

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5 Common Content Syndication Mistakes

The Point

If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. In the same way that many marketers tend to over-use filters, companies also tend to focus content syndication programs on individual Websites that target their favored demographic or particular technology.