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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link].

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Sharing Space: Marketing and Sales

Anything Goes Marketing

This can be in the form of a newsletter, webcast, blog or podcast. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. Marketing needs to involve sales as much as possible in their marketing efforts.

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One way to tackle closed loop marketing

Anything Goes Marketing

With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. In this case, you need to sync up your query strings values to an object in your CRM - typically called a campaign object. Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc.

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How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

Experience developing a content marketing strategy including podcasts, webcasts, video, mobile and social media (LinkedIn, Facebook, Twitter, Slideshare, etc)Experience with social media monitoring tools (Radian 6, Visible Technologies, etc.); familiarity with salesforce.com is a plus.

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Alinean Launches Interactive White Papers

The ROI Guy

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up. The Alinean Interactive White Paper solution starts at $1,500 per month.

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B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0