Remove vendor
article thumbnail

B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Self-identifying keywords used on the company website (ALC).

article thumbnail

10 New Year’s Resolutions to Improve Customer Experience

Kapost

Many companies do a one-time data enrichment job, try a few vendors, get bad data, and quit. Test the inbound enrichment match rate against your vendor. Try different and sometimes use multiple data enrichment sources–not all vendors provide the same data signals and may have stronger match rates for you in certain areas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.