Biznology

JUNE 6, 2018

According to Salesforce.com , 92% of customer interactions happen on the phone. Call tracking vendors expect users to use a CRM. Some vendors (CallRail) offer a rudimentary, quasi-CRM app (LeadCenter), that lacks the robust tools needed for true marketing automation. One vendor already building a chat-based hub is Podium.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

NOVEMBER 27, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

SEPTEMBER 16, 2013

Top to bottom, you bought it all from one vendor. Why accept the vendor’s representation of the data when you can have a dashboard customized to the specific problems that you set out to solve? Salesforce’s purchase of Radian6 is still the biggest deal ever in this business. Radian6 analyzed the data.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

APRIL 2, 2015

Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Look at e-commerce and social media,” he says.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. You will need to report the specific data errors and believe it not, most list vendors will thank you for this.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

DECEMBER 23, 2020

The former marketing executive at Salesforce.com and Box and host of a Mission.org marketing podcast has had to adjust to working with an entirely new leadership team and leading a full company rebrand (and a second rebrand thanks to COVID-19). It’s something other Silicon Valley firms could learn from.

B2B Marketing 169

B2B Marketing Salesforce.com Planning B2B 169