ViewPoint

AUGUST 14, 2013

Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Click to start video at this point — Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter: @kokasexton. Have you written a new blog post? Stay Tuned.'

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). We also have worked with Chicago-base Ringleader Ventures. Previous Posts in This Series.

Burn Rate 196

Burn Rate eCommerce Salesforce.com Click Rate 196

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Below is a video of how it works. click bottom right to enlarge). . .

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 4, 2010

A native solution is under development but the current approach should work for unless you have a particular aversion to ExactTarget. These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends.

Salesforce.com 120

Salesforce.com Lead Ranking Lead Scoring Marketing Automation Services 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Then, apply “Survivor” rules. HS) Thanks Daniel!

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

LeadSloth

OCTOBER 20, 2010

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Another new product is Eloqua Discover for Salesforce.com. Cloud Connectors.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. And it worked.”. It’s ungated and published on YouTube and Twitter. Linda and her team are taking a different path. We’re ending our dependency on eBooks.” And no wonder. “We We hacked it together.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. If not, you still have work to do. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Varicent

SEPTEMBER 23, 2019

It’s the full power of FunnelCake reporting with health flags, operational insights, and suggested next actions in context of where the sales team is already working. Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. But Hubspot also applies automation to improve results without making the user work harder.

Bundling 120

Bundling Small Business Marketing Work Management Paid Search Agency 120

Marketing Insider Group

JULY 28, 2015

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. After having gone public and then being acquired by Oracle, Steve is working on his next big thing at neednudge.com. Photo Credit.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Digital B2B Marketing

JANUARY 10, 2012

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. Share your views in the comments below or with me on Twitter ( @wittlake ). Clearly define the data required for each marketing record.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. In short, they get the benefit of much of the work your other marketing efforts did. The conclusions are true because of the system marketers are working within. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. What’s worked for you to optimize lead distribution? on a real-time basis. Don’t lose an opportunity to help your sales team make local connections.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Share your opinion in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Smashmouth Marketing

MARCH 19, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. Tags: marketing twitter sales2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Customer Experience Matrix

MARCH 9, 2011

a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - This lets users manage the database as if it were a set of separate lists. (In

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Conversica

MAY 6, 2020

This was clear from the moment we started working with Conversica in early 2018. We’re incredibly excited about working together to bring their innovative marketing and technology solutions to the European B2B marketplace.”. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Smashmouth Marketing

MARCH 6, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet. damphoux : Brett Queener, salesforce.com - Sales 2.0 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Improvements to the Salesforce for Twitter app.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# I asked myself: Does Marketing Automation Get Social? Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Automation 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Sending one generic email to everyone doesn’t work. I suggest you do a very basic test to see which work better for you: .

Email Marketing 48

Email Marketing Salesforce.com ActiveConversion Work Management 48

Marketing Insider Group

MARCH 3, 2011

The best practices I have seen work in successful content marketing programs include: Focusing On The Customer. So marketers need to find out what worked and why and then build that into the next round of content iterations. Follow Michael on Twitter , LinkedIn , Facebook or Subscribe to his B2B Marketing Insider Blog.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Adobe Experience Cloud Blog

APRIL 7, 2011

Anne Seley is the author and CEO and founder of Phone Works. She works with many top businesses on their sales methodologies and streamline business sales – she brings her experience of business and selling to this book. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. By Anneke Seley.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48