Digital B2B Marketing

JANUARY 10, 2012

Your Turn Will inbound marketing erode list buying, or will companies like Data.com (formerly JigSaw, now part of SalesForce.com) integrate data purchases into B2B sales and marketing operations and make them a key part of day-to-day activity? Share your views in the comments below or with me on Twitter ( @wittlake ).

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Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. Let me know in the comments below or on Twitter ( @wittlake ) if you see most B2B organizations moving away from Salesforce (or similar) lead source as the primary measurement of their lead generation campaigns. Maybe (hopefully) I’m wrong.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Share your opinion in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

JUNE 7, 2012

Salesforce.com. Share your additions in the comments below with me on Twitter ( @wittlake ). <em>Image MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. PURL : Personalized URL.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100