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8 Million Sales Triggers Delivered

Sales Intelligence View

Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter. The company also revealed it delivered more than 8 million unique new opportunity sales triggers to its customers during the same period. “Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. salesforce.com social selling SugarCRM

Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Modern B2B Marketing

State are often triggered by the outside world of events that happen. What are the triggers that shape who you are? B2B Marketing Modern B2B Marketing b2b marketing Salesforce.comby Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. You have to start by getting energized.

11 Features to Bring Salesforce Chatter to Life

It's All About Revenue

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At Execute a trigger off a chatter feed. wouldn’t be doing my love of the Force.com platform justice if I didn’t mention Chatter’s ability to execute a trigger. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. Auto follow people and records. Install Chatter enhancements. Reddit.

Martech At The Crossroads: Agility or Simplicity?

Customer Experience Matrix

The new channels that appear on a typical “history of marketing timeline”, such as radio in the 1920’s and TV in the 1950’s, didn’t really trigger any particular changes in the technology used by marketers: planning was still done on spreadsheets and copy was typed manually up to the 1970’s. Those evolved slowly – personalized printing and modern campaign managers appeared in the 1980’s.

6 Brilliant Uses of Video

It's All About Revenue

Thomas and his team at JESS3 are able to trigger laughter, shock and intrigue by using little more than big numbers and small words.  It’s the social media version of the film Wall-E, a concept that you don’t think can be pulled off … until you watch.  Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want.  We want the lines between entertainment and education to blur.  by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  Everything changed after this video came out.  Really.  Share email.

Video 29

B2B Marketing’s Measurement Problem

Digital B2B Marketing

In most B2B organizations, Salesforce.com or a similar solution is the system of record. All existing marketing performance will need to be updated, triggering an extended period of testing in order to determine the most effective tactics based on the new measurement. No one makes a million dollar decision based on one white paper, one email or one Google search. Your Turn.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions.  David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. Q: David, why did you write this book? Nail down things like lead qualification criteria, sales stage trigger events, and probability-of-close percentages. The features were working, but the business wasn't getting the payoff. 

“Revenue” Turns One

It's All About Revenue

It’s a trigger for PR opportunities. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. Woohoo!

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. workflows support multiple steps, event-based triggers, wait stages, and a wide variety of actions including lead scoring, lead distribution, list management, alerts, and calls to external Web hooks. You may have noticed that there are many B2B marketing automation systems available.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors. Although this approach is popular, there are others.

The Characteristics of a Marketing Automation Expert [Infographic]

It's All About Revenue

She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. It’s bright.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Tags: Marketing Automation and Demand Generation CMS pricing Content Marketing demand generation software Eloqua Genoo marketing automation platform HubSpot landing pages lead scoring marketing automation software Marketo microsites SaaS content management system Salesforce.com Silverpop B2B Engage Share this on del.icio.us.

B2B prospecting data just keeps getting better

Biznology

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. (Photo credit: Wikipedia). Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. But the workflow engine provided a wide range of prebuilt actions, triggers, and conditions. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. But I digress.

API 88

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Read More] Tracked on June 24, 2005 at 01:20 PM Comments Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others?

RSS 2

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Automate as much as you can: This means reminders for next steps, the next steps themselves (based on activity triggers), content templates you can quickly customize for individual prospects, etc. Salesforce.com does a great job of this, but may be too much for small businesses. Why do you need a pipeline in the first place? for you. You simply execute. And it works. You’re different.

Build 125

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Intent-based email lists are obviously contactable but volumes are often quite low.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

It then modifies them and changes the thresholds that trigger actions such as sending a lead to sales. It can also combine the scoring rules with custom database queries to further refine how they trigger system activities. The campaigns can run once, repeat automatically at user-specified intervals, or be triggered by standard events or custom SQL queries.

The 14 Best Marketing Automation Tools

Webbiquity

This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails). Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Marketing can’t be automated.) Google Review Count: 93,900.

SMB 24

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. Bear in mind that’s a two-part proposition.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Keywords alone have major limits – “price is too high” “price is a bargain” or “what’s your price” would all trigger the same reply if the system simply looks for the word “price”. The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67 Whether it’s realistic is another question. million $1.6

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. Here are thumbnails of the others. Workflows can manage both marketing campaigns and internal projects.

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million. net new prospects”).

Social Media Marketing Tools For B2B Marketers

Tomorrow People

Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’.

Tools 50

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect. Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. Gagein sends alerts on trigger events in media, social or public Web sites. reviewed them in June 2014.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

SWOT 64

Social Media Marketing Tools For B2B Marketers

Tomorrow People

Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’.

Tools 40

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. Openprise falls roughly into this second category. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

There are very few applications that people can use to gather social intelligence on companies that enable sales and marketing teams to get alerts and monitor trigger events within their accounts. Filed under: Conferences Tagged: Dreamforce , Sales 2.0 , Salesforce , salesforce.com , social intelligence , social selling. Salesforce salesforce.com social intelligence social selling

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. For this, the company has integrated with Cloud2You , a Salesforce.com App Exchange partner that loads selected records directly into templates to produce personalized mailing pieces. This group of marketers has different needs from even slightly larger companies. Canterris and mKubed also host Web forms and landing pages but NurtureHQ apparently does not.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Communications to groups and segments (may be personalized and triggered 1:1). Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. No (except salesforce.com Radian6). Pricing.

CRM 42

8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

Why not group referring? 2.    Point of service is the new point of sale.  In his aptly titled book, Word of Mouth Marketing , author Andy Sernovitz talks about the importance of point-of-sale as a WOM trigger.  It’s the moment when the brand/consumer relationship is consummated.  B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable.  What do you think?

Buzz 53

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with.

Lead Qualification Best Practices: Sniff: “Inspect What You Expect”

Modern B2B Marketing

It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”.

ActiveConversion Review - SMB Lead Management

LeadSloth

Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. Salesforce.com integration. Lead Scoring.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The schedules can have a fixed date, recur at fixed intervals (from minutes to weeks), or be triggered by events. This could be triggered by a tag embedded in Web page or call center screen.

B2C 56

YesPath Takes Its Own Route to Managing ABM Journeys

Customer Experience Matrix

Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). Other actions would be sent by API to execute Madison Logic display advertising, Salesforce.com sales campaigns or other tasks, marketing automation campaigns, or acquire net new lead names from an external source. But don’t tell anyone I told you.) Of course, every system is unique.

Getting Started Guide for Marketing Automation

The Effective Marketer

If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. For other companies where the CRM system has been extensively customized, or if you already had different ways (screens, triggers, etc.) of managing your leads then you need to make sure that the marketing automation software won’t mess things up especially with how your sales team operates (another great reason to involve sales early in the process). Now what? Getting Started with Marketing Automation.

The State of Marketing Technology in Asia

It's All About Revenue

Salesforce.com or other CRM systems should be integrated with outbound messaging. Email should be used as a trigger for response as well as a broadcast mechanism. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Follow David on Twitter @ketchum.