Remove trade
article thumbnail

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

article thumbnail

Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Another indicator would be trade conferences. Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. And I would have noticed.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.”

ROI 50