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| | MODERN B2B MARKETING
OCTOBER 26, 2011 [Salesforce.com, Trade] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. But the PR team exponentially multiplied the incident’s value to salesforce.com. Think about your last trade show or live seminar.
| | LOOPFUSE
JANUARY 17, 2013 [Salesforce.com, Trade] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
At the simplest level, it is not that much different than offline marketing activities like the location you choose for your business or where your booth is at a trade show. Don’t forget that there are real people on the other end of your marketing activities whether you are choosing to exhibit at a trade show or creating a new website. Can people reach it?
AUGUST 7, 2013 | LOOPFUSE
[Salesforce.com, Trade] A Marketing Plan for Any Business
JANUARY 17, 2013 | LOOPFUSE
[Salesforce.com, Trade] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
MARCH 29, 2012 | SAVVY B2B MARKETING
[Salesforce.com, Trade] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
MARCH 29, 2012 | SAVVY B2B MARKETING
[Salesforce.com, Trade] B2B Videos: Go Beyond Humdrum
OCTOBER 26, 2011 | MODERN B2B MARKETING
[Salesforce.com, Trade] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
SEPTEMBER 2, 2011 | IT'S ALL ABOUT REVENUE
[Salesforce.com, Trade] Finding the Love Between Sales & Marketing at Dreamforce [Video]
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| | SAVVY B2B MARKETING
MARCH 29, 2012 [Salesforce.com, Trade] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. And it’s no wonder. Please share them with us!
| | LOOPFUSE
AUGUST 7, 2013 [Salesforce.com, Trade] A Marketing Plan for Any Business
Events (trade shows, conferences, etc.). To add LoopFuse to Salesforce.com, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. 'In order to know where you’re going you need to have a good map (or good map app these days). The same holds true for your marketing strategy. Also, what is the timeframe you are covering?
| | MODERN B2B MARKETING
NOVEMBER 24, 2009 [Salesforce.com, Trade] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. The action item for marketers from this is obvious: take some of the budget that you would normally allocate to trade shows, list purchases and other lower-performing demand generation investments and allocate it to generating great content and the efforts to promote it.
| | PAUL GILLIN
JUNE 24, 2010 [Salesforce.com, Trade] How to Calculate Social Marketing ROI
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Sidebar – Valuing Twitter Followers.
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SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009 [Salesforce.com, Trade] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. There are two levels of product, Genius Pro and Genius Enterprise. MORE >>
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011 [Salesforce.com, Trade] Marketing Automation Catching On Fire
Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. This nascent industry still has lots of growth to do. What do you think ? Nice post! MORE >>
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011 [Salesforce.com, Trade] Finding the Love Between Sales & Marketing at Dreamforce [Video]
ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Twitter. by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. When the numbers aren’t there, and the CEO is calling, the finger pointing starts and the relationship sours. But it doesn’t have to be that way. They like each other. MORE >>
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012 [Salesforce.com, Trade] B2B Videos: Go Beyond Humdrum
Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. You can follow her on Twitter or read more of her posts on Savvy B2B. MORE >>
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009 [Salesforce.com, Trade] B2B Marketing ROI
Twitter, unfortunately is likely to follow if unchecked. Then select “Show Original to see the message’s headers. Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Is there something here for me? Marin. MORE >>
- [Salesforce.com, Trade] Genius.com Accelerates The Close Part 1 - Smashmouth Review SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
- [Salesforce.com, Trade] Smashmouth Review - Genius.com Accelerates The Close Part 1 SMASHMOUTH MARKETING | THURSDAY, JUNE 25, 2009
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