article thumbnail

How to Evaluate Event ROI from Your Trade Show

Lead Liaison

For example, in Salesforce.com you have a lead that starts as a contact, then onto an opportunity, then to closed/won. The post How to Evaluate Event ROI from Your Trade Show appeared first on Lead Liaison. Cost per opportunity. Software Systems Help Calculate Event ROI. Lead Liaison’s event lead management solution, GoExhibit!™

article thumbnail

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. ™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

article thumbnail

6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

article thumbnail

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120
article thumbnail

Lead Liaison Launches Updates to Enterprise-Ready Software Solutions

Lead Liaison

An example of seeing this Connector in action would be when it’s used with trade shows or marketing events,” says Customer Success Manager, Ryan Schefke. Companies can capture a lead at a trade show using our event lead management solution , and push that information into Domo to provide a visual overview of success.”.

article thumbnail

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).