article thumbnail

My online influencer research and engagement process

Biznology

So, maybe none of the below tools were made for me, do I hack/roll my own. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious.

article thumbnail

10 New Year’s Resolutions to Improve Customer Experience

Kapost

He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data. However, most teams buy and implement tools in silos, not fully considering the customer. Customer Experience Operating (CX-OX): Each tool in the stack works together synergistically. *I

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

ROI 50
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. Conditions Apply. 0160; Enough said.