Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Have a look at the grid and see what you think.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Salesforce.com leverages Facebook to drive attendance to its many events. One of the most popular uses of Facebook for B2B companies is as a recruiting tool. Let’s look at some examples of what they do well.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. Victory will go to the swiftest.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. But choosing the tool isn’t nearly as important as knowing how to put it to work. A good CRM system is essential. You can find a complete directory at Saas-showplace.com.

ROI 50

ROI Paid Content Social Marketing Webcast 50