Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Hubspot

AUGUST 31, 2011

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Have you conducted a secret shopper test to see what it’s like to buy your product or service?

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

Biznology

NOVEMBER 15, 2018

Test your calls-to-action (CTA’s). Test Calls-to-Action. Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Test your calls-to-action regularly.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Ranking 106

Kapost

JANUARY 6, 2017

Test the inbound enrichment match rate against your vendor. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” However, you don’t necessarily have to test only one variable at a time. This gives you a baseline from which to test new tactics. A good CRM system is essential.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. The process of improving your site conversion using design techniques, key optimization principles, and testing. 60 Common Marketing Acronyms. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28