Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Alsa also provides prebuilt templates for standard campaign workflows.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

JULY 12, 2016

Pricing: contact vendor. There’s a reporting function, and facilities to create email templates.” Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Showcase reviews: SnapApp. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

AUGUST 16, 2011

But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely. Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.* Of course, the jackpot here is Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 7, 2010

I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. The prospects come through LeadPAC’s partnerships with major consumer and business list vendors. Define the email to send, starting either with vendor-provided templates or by uploading a client's own template.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. The system was originally developed for its own use by outsourced appointment generation vendor LeadJen.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 14, 2011

Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. I did find the implementation rather basic: users must write rules in a scripting language and the content is embedded in the email templates rather than read from a shared library.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

MARCH 9, 2011

. - a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. This means new products reflect the lessons each vendor has drawn from the industry’s history to date.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Webbiquity

AUGUST 29, 2011

But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Hubspot

APRIL 21, 2014

That might be because they’re dissatisfied with a vendor. “We took landing pages we had from Eloqua and applied styling and template changes,” Freeman says. Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. Start with landing pages and emails. ” 6) Perform a sync.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Customer Experience Matrix

DECEMBER 26, 2014

There are several third-party networks that offer this sort of service, but I’m not aware of any other marketing automation vendor that has developed their own. They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 16, 2009

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. Simple enough.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. It creates email templates with personalization and embedded links but no dynamic content. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Although Oracle doesn’t use the term, this is very consistent with the revenue management concepts described by other B2B marketing automation vendors.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. They can also import lists and execute email campaigns.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

MAY 6, 2010

(For other small business systems, see my list of demand generation vendors from last November.) Pages can be built with Genoo’s free standard design templates or clients can pay Genoo $500 for a custom template. Let’s start with the microsites.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

OCTOBER 2, 2011

Indeed, CTO Dharmesh Shah said their goal is to “leapfrog” current marketing automation vendors by replacing their focus on email marketing with a focus on social media. Shah said the marketplace will rate vendor performance by looking at results captured within HubSpot. Again, granted.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

JUNE 17, 2009

Marqui is one of the oldest demand generation vendors, founded in 2000. The entry of CMS vendors into the demand generation market is a bit of a mini-trend right now: others following the same path include Sitecore and Lyris-owned Hot Banana. It added demand generation features later in response to client requests.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

JULY 14, 2009

Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The vendor provides several days of classes, including about two days for marketing users.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

JUNE 18, 2008

But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises. Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Lead Liaison

MAY 1, 2018

Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Prior to Slack we were using Google Hangouts on the sales side and Skype with vendors and contractors and some employees. CRM : OneFocus™ ™. Docs and Sheets are amazing. Communication : Slack, Dropbox.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Prior to Slack we were using Google Hangouts on the sales side and Skype with vendors and contractors and some employees. CRM : OneFocus™ ™. Docs and Sheets are amazing. Communication : Slack, Dropbox.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Customer Experience Matrix

APRIL 14, 2009

You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Nudge.ai

DECEMBER 8, 2017

Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. SugarCRM: Highest Net Promoter Score across all major CRM vendors. Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo). Nimble: The #1 Rated Social Sales & Marketing CRM. Streak: CRM inside Gmail.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Lead Liaison

JULY 18, 2018

But of course let’s not forget that we also have the possibility of vendor relations. So this could be an event where you’re going and you’re meeting with your vendors for your organization as well. I could block it if this is with someone from another vendor. So this our handwritten letter template here.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. ” — PR Daily.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214