Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JULY 28, 2015

I mean, you may think it’s a long way down the road to the chemist, but that’s just peanuts to the Internet ) to come up with a hyper-targeted list of online influencers with whom to engage during the online influencer outreach, long-tail blogger outreach, and social media marketing campaigns I run for my clients.

Research 80

Research Process Long Tail Marketing Blogger 80

Kapost

JANUARY 6, 2017

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Personas aim to get at specific psychographic motivations of your target buyers. One one axis you put the targets (persona, industries, buying stage) and on the other access you put content coverage (counts or an estimated coverage score).

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? There’s a good background story about it on Wikipedia.). Others are talking about building the perfect target account list as ABM. Is this just simple hype? Unsubstantiated?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? There’s a good background story about it on Wikipedia.). Others are talking about building the perfect target account list as ABM. Is this just simple hype? Unsubstantiated?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? There’s a good background story about it on Wikipedia.). Others are talking about building the perfect target account list as ABM. Is this just simple hype? Unsubstantiated?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40