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PowerViews with Koka Sexton: How to Leverage Social Media

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Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S. Stay Tuned.'

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. From #SXSW: Charting the Road Ahead for B2B Marketing.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”.

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What I learned at Dreamforce 2011

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Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. As Marc Benioff said, “Salesforce was born cloud but reborn social.”

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