Can you do top-of-funnel marketing automation without CRM?
Biznology
JUNE 6, 2018
According to Salesforce.com , 92% of customer interactions happen on the phone. Web-based cookies and pixels are associated to phone calls and SMS by call tracking services (CallRail, PhoneWagon, Aircall). Most CRM software have native integrations with popular call tracking services. But even that is not assured.
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