Biznology

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Can you do top-of-funnel marketing automation without CRM?

Biznology

According to Salesforce.com , 92% of customer interactions happen on the phone. Web-based cookies and pixels are associated to phone calls and SMS by call tracking services (CallRail, PhoneWagon, Aircall). Most CRM software have native integrations with popular call tracking services. But even that is not assured.

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New developments in B2B marketing list acquisition

Biznology

plus numerous databases and online data enhancement services to choose from. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. There are more than 40,000 business lists available for rent in the U.S., Conferences and trade shows, like Dreamforce.

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B2B prospecting data just keeps getting better

Biznology

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Company SWOT analysis (OneSource).

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Where is B2B data-driven marketing headed?

Biznology

Data is the most important thing in marketing today,” says Kathleen Schaub, VP at IDC’s CMO Advisory Service. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM.

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.

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Top tools to keep your contacts in order. in theory

Biznology

For me, it’s an essential service. At the end of the day, Linkedin Sales Navigator is the only CRM I am currently using because it’s deeply integrated into my LinkedIn sales process. FullContact. If you combine Full Contact with Full Contact Card Reader then you’re cooking with gasoline. Probably even Outlook, Yahoo!,

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