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5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. When you observe all the little details, you’ll find little tweaks that can make a big difference in your customer’s satisfaction. Networking.

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How to Calculate Social Marketing ROI

Paul Gillin

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” There’s also a third vital term: Money.

ROI 50
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. 60 Common Marketing Acronyms.