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JANUARY 3, 2012 Web 4.0: The Era of Online Customer Engagement
Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. And nowhere is this more the case than the way buyers are using the Internet. 2012 is ushering a new era where companies who don’t get customer engagement will be left to compete for the scraps. I’m not talking about luddites holding your company back. After all, you have a web presence. You will be left behind.
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