WebMarketCentral

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. By not only capturing the interest of prospects, but changing the terminology of an entire industry, Salesforce.com has clearly done an outstanding job of branding.

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. tags: marketing automation software, Marketo Lead Management 3.0, tags: marketing automation software, Marketo Lead Management 3.0,

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And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate.

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Marketing Sherpa Moment of Fame

WebMarketCentral

Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. LeadGenesys offers broad functionality for tracking email campaigns and website visits.

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Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.