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The 29 Best Social Media Monitoring Tools

Webbiquity

Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 1) Socialbakers. 2) Netvibes.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

The 17 Best Social Media Management Tools

Webbiquity

Now part of Salesforce.com Marketing Cloud. Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Sendible.

The 14 Best Marketing Automation Tools

Webbiquity

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Integrates with popular services like PayPal and Salesforce.com. Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. engage in an online chat, or complete some other task enabling you to start or move forward a potential sale.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Director, Social Media Marketing at SAP. • Maria Poveromo – Director, Social Media at Adobe Systems. • Shashi Bellamkonda – Director Social Media, Network Solution. • Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP. • Lorna Li – SEO & Social Media Marketing Manager at Salesforce.com. • David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation. • Fred “Fritz” Alberti – Director of Social Media at Salem Web Network. • Vishal Ganeriwala – Sr. Here you go. Serious disconnect there.). Anyway, on to the list!

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist?

Marketing Automation Systems are on the Rise

Webbiquity

Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates Salesforce.com what is marketing automationGuest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. How Does it Work?

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? There’s no shortage of options, and the decision is an important one: you’ll be “married&# to the platform you choose for as long as your current site is up. CMS Only. Squarespace. LightCMS. Solution Toolbox. The catch? Genoo.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their Salesforce.com account, view lead interest profile or push leads back to nurturing from within their Salesforce.com account) are $9.95

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian FYIndOut.com GetApp.com Google App Marketplace online b2b commerce Resource Nation Salesforce.com TechCrunch TradeKey VerticalNet VertMarkets Yelp

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Digg this!

Salesforce.com to acquire ExactTarget

Fearless Competitor

June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Salesforce.com is expanding their Marketing Cloud offering. ” With their close relationship with Salesforce.com, it was considered a likely acquisition. The post Salesforce.com to acquire ExactTarget appeared first on Fearless Competitor.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketingby Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. So what is the “marketing cloud?”.

SalesForce.com Acquires ExactTarget

Volacci

The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by SalesForce.com. As companies move beyond marketing automation as a standalone product and into a more integrated solution, I expect SalesForce.com''s entry into this space to shine a huge spotlight on the integration issue. That was yesterday. Be awesome.

Godzilla vs. King Kong aka Hubspot vs. Salesforce.com

Fearless Competitor

This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. I was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. In fact, I just reached out to Salesforce.com asked how to become a featured speaker next year, like Hillary Clinton and Neil Young. contact-form] Filed under: CRM , Hubspot , Salesforce.com.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

The Importance of Attitude – great article at Salesforce.com or Find New Customers

Fearless Competitor

The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. About the Author.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead? intended to extend Google’s own business).

Salesforce.com Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”. crm salesforce.com industry consolidation Web content management marketing automation industryHere’s a piece from 2009.)

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automationWith 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. Maybe so.

4 B2B Insights from Salesforce.com’s Acquisition of Radian6

Social Media B2B

Today Salesforce.com announced the acquisition of Radian6. Salesforce.com is an evolution from standalone versions to a web-hosted, company-wide platform that can integrate with other company systems. The addition of Radian6 to the suite of Salesforce.com tools (even though the companies will still run separately) creates awareness among salespeople that company or industry mentions found through social media monitoring can be considered trackable events in their CRM tools. Communications Marketing Monitoring radian6 sales cycle sales funnel Salesforce.com

Good-bye Salesforce.com. Hello Nimble.com.

Fearless Competitor

Dear Jeff, We have received your request to cancel, upon your contract end date of 7/30/2012, your salesforce.com subscription. Sincerely, Salesforce.com Billing. I’m a longtime user of Salesforce.com. But in this world of social media, Nimble.com is built for engaging in that world for better than Salesforce.com is. Feel free to reply to this email.

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). In case you too missed the news, it comes down to this: Salesforce.com will be available on Intuit’s App Center and be deployed so that the Intuit and Salesforce.com databases are synchronized. billion for Salesforce.com vs. $16.5

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’ What I like about this release is that Salesforce is recognizing that connectivity for the sake of connectivity is not enough. With Spring ’14, we don’t need to ask.

Why Change Management Comes into Play in B2B Marketing

ANNUITAS

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. I revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. Blog Buyer''s Journey Change Management Dreamforce Mathew Sweezy Salesforce.com There’s no better time to be a B2B marketer – we know that.

Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment

Fathom

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom. Find out how Fathom defines lead stages [Free PDF].

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. If you look back at my earlier post this week on the industry future , I argued that the major marketing automation systems will become platforms that support a range of independently developed applications, similar to the Apple and Android app stores or the Salesforce.com AppExchange.

Eloqua 106

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. telesales Content marketing content selling daniel chalef knowledgetree salesforce.com sirius decisions

RFP 101

Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products. This might actually be easier than acquiring a separate marketing automation system and shoe horning it into other Salesforce.com components.

A Marketing Automation Evangelist and Change Management

ANNUITAS

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. ANNUITAS: What does the Marketing Automation Evangelist at Salesforce.com do on a daily basis?

Open Lounge: Day One Inspires at Dreamforce

Sales Intelligence View

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideviewInsideView’s Open Lounge at Dreamforce started of […].

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

B2B Marketing Campaign Measurement Campaign Planning Demand Generation Market Research Marketing Technology Social Media Social PPC b2b marketing trends marketing measurement marketing metrics marketing performance marketing ROI marketing technology marketing trends martech salesforce.com state of marketingYou can download a copy of the report here (registration required.).

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. In his second keynote, he did it again. million round for the startup.

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