ViewPoint

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PowerViews with Nick Stein: The Role of Games in the Sales Office

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Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Twitter: @stein_nick. The next PowerViews will be with Chris Snell of Care.com.

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B2B Prospecting Data Just Keeps Getting Better

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Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. Marketing Automation Software That Delivers the Most Data Wins.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

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A couple of years ago I wrote a blog for Salesforce.com about lead definition. All because the CEO did not insist on a common definition of a lead. Define what a lead is. Answer the questions: What do we sell? Who are we selling it to? In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company.

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PowerViews with Koka Sexton: How to Leverage Social Media

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The next PowerViews will be with Nick Stein of Salesforce.com. You can connect with Koka and learn more about his work at LinkedIn via the following resources: LinkedIn: www.linkedin.com/in/kokasexton. Twitter: @kokasexton. Stay Tuned.'

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

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—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?