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JULY 15, 2010 [Salesforce.com] Getting the Most from Salesforce.com: A Conversation with David Taber
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from Salesforce.com, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Salesforce.com Secrets of Success.
| | THE POINT
JUNE 18, 2013 [Salesforce.com] Content Selling: How Sales Can Better Leverage Marketing Content
'Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. telesales Content marketing content selling daniel chalef knowledgetree salesforce.com sirius decisions
JUNE 18, 2013 | THE POINT
[Salesforce.com] Content Selling: How Sales Can Better Leverage Marketing Content
FEBRUARY 11, 2013 | THE POINT
[Salesforce.com] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
NOVEMBER 16, 2011 | THE POINT
[Salesforce.com] No Leads from Social Media? No Excuses.
OCTOBER 20, 2011 | THE POINT
[Salesforce.com] Radian6 Email Campaign Hits the Mark
SEPTEMBER 6, 2011 | THE POINT
[Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
APRIL 18, 2011 | THE POINT
[Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
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| | THE POINT
NOVEMBER 16, 2011 [Salesforce.com] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. promotional).
| | THE POINT
MAY 14, 2009 [Salesforce.com] Salesforce.com Webinar Invitation Gets It Right
There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].
| | THE POINT
FEBRUARY 11, 2013 [Salesforce.com] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. First, we’re focused on the data inside Salesforce.com to ensure we deliver complete and accurate database of information that can be shared across sales and marketing teams.
| | THE POINT
DECEMBER 6, 2010 [Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Mistakes To Avoid In Your Next Webinar Invitation.
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THE POINT | TUESDAY, SEPTEMBER 6, 2011 [Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with Spear, iDirect developed a system of classification to identify specific categories of end users and partners, a system that required the set-up of new fields in both Salesforce.com and Marketo. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All this presents real challenges for both demand generation and lead management. MORE >>
THE POINT | THURSDAY, OCTOBER 20, 2011 [Salesforce.com] Radian6 Email Campaign Hits the Mark
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6 salesforce.comMost notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The very first paragraph identifies the offer immediately, in terms that promise insight and information of value. Wha …? MORE >>
THE POINT | MONDAY, APRIL 18, 2011 [Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Enter Animoto. MORE >>
THE POINT | THURSDAY, NOVEMBER 5, 2009 [Salesforce.com] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Sales management and executives, however, are focused on hitting monthly and quarterly targets. Thanks Barbara! MORE >>
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