The Effective Marketer

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Getting Started Guide for Marketing Automation

The Effective Marketer

If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy.

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Marketing Automation Catching On Fire

The Effective Marketer

Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players.