SnapApp

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Big Takeaways from ExactTarget Connections 2013

SnapApp

SalesForce.com is centralizing its marketing cloud offering under ExactTarget. The theme was “lead from within.” Here are some of the week’s big takeaways: ExactTarget’s Expanding Marketing Cloud. It will be run by Scott Dorsey , CEO of ExactTarget, who will report directly Marc Beinoff , CEO of SaleForce.com.

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Is Interactive Content Part Of Your Marketing Stack?

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Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.

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Jumping the Marketing Efficiency Curve with Interactive Content

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It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. In one form or another, it’s become the mantra of modern marketers. From one innovation to another in marketing technology, this mantra has also been the fuel for further development.

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Google Acquires Wildfire: What the Acquisition Means for Online Engagement

SnapApp

Salesforce.com acquired the social enterprise company, Buddy Media. It's a good time to be in the online engagement industry. Earlier this spring, Oracle ?acquired?Vitrue Vitrue - a relationship management company - and soon after,? Oracle then announced it was acquiring the social development firm Involver.

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Note From the CEO: Series A Announcement

SnapApp

If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. We’re all about experiences.).

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How Clean Data Impacts Your Lead Scoring Program

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She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson is Director of Marketing at RingLead where she leads the content marketing strategy and execution. Contact us today !