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5 Thoughts About Sales 2.0 Conference Opening Remarks

Smashmouth Marketing

Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" Explore tools with an eye for how your team will adapt to it. Knowledge?

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.

Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. All they have to do is send them to us.

Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer. We do not quit. We do not allow fear or division to break our spirit." Tie incentives to it.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Does it work?

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

As mentioned in my book, salesforce.com discovered this in 2003 when the company started a concerted effort to sell to large companies and traditional demand generation marketing wasn’t reaching target accounts. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Anneke : You ARE stealing my thunder, Mike!

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group. So choose wisely. Members of SLMA and non-members are allowed to vote.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Not adapting will mean failure. Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009?

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Not adapting will mean failure. Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009?

NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business. As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services.

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. annekeseley : " sales 2.0 is not the answer.

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. annekeseley : " sales 2.0 is not the answer. It is a question." sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Entice visitors [link] On to events. In the case of the Sales 2.0 Side chats on presentations.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Entice visitors [link]. On to events. In the case of the Sales 2.0 Link Link Link.

Salesforce.com to acquire ExactTarget

Fearless Competitor

June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Salesforce.com is expanding their Marketing Cloud offering. ” With their close relationship with Salesforce.com, it was considered a likely acquisition. The post Salesforce.com to acquire ExactTarget appeared first on Fearless Competitor.

SalesForce.com Acquires ExactTarget

Volacci

The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by SalesForce.com. As companies move beyond marketing automation as a standalone product and into a more integrated solution, I expect SalesForce.com''s entry into this space to shine a huge spotlight on the integration issue. That was yesterday. Be awesome.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketingby Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. So what is the “marketing cloud?”.

Godzilla vs. King Kong aka Hubspot vs. Salesforce.com

Fearless Competitor

This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. contact-form] Filed under: CRM , Hubspot , Salesforce.com. CRM Hubspot Salesforce.com At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. Godzilla vs. King Kong.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

The Importance of Attitude – great article at Salesforce.com or Find New Customers

Fearless Competitor

The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. About the Author.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead? intended to extend Google’s own business).

Salesforce.com Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”. crm salesforce.com industry consolidation Web content management marketing automation industryHere’s a piece from 2009.)

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automationPeer pressure worked, and there I was. Oh dear, I do sound pretty crotchety, don’t I? As a $2.1 Or maybe I'm being naive.

4 B2B Insights from Salesforce.com’s Acquisition of Radian6

Social Media B2B

Today Salesforce.com announced the acquisition of Radian6. Salesforce.com is an evolution from standalone versions to a web-hosted, company-wide platform that can integrate with other company systems. The addition of Radian6 to the suite of Salesforce.com tools (even though the companies will still run separately) creates awareness among salespeople that company or industry mentions found through social media monitoring can be considered trackable events in their CRM tools. 2. Communications Marketing Monitoring radian6 sales cycle sales funnel Salesforce.com

Good-bye Salesforce.com. Hello Nimble.com.

Fearless Competitor

Dear Jeff, We have received your request to cancel, upon your contract end date of 7/30/2012, your salesforce.com subscription. Sincerely, Salesforce.com Billing. I’m a longtime user of Salesforce.com. I’ve implemented it many time in my companies and I use it at the sales lead generation company Find New Customers. Feel free to reply to this email.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist?

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). In case you too missed the news, it comes down to this: Salesforce.com will be available on Intuit’s App Center and be deployed so that the Intuit and Salesforce.com databases are synchronized. billion for Salesforce.com vs. $16.5

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’ What I like about this release is that Salesforce is recognizing that connectivity for the sake of connectivity is not enough. With Spring ’14, we don’t need to ask.

Why Change Management Comes into Play in B2B Marketing

ANNUITAS

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. Blog Buyer''s Journey Change Management Dreamforce Mathew Sweezy Salesforce.com There’s no better time to be a B2B marketer – we know that.

Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment

Fathom

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom. Find out  how Fathom defines lead stages [Free PDF].

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. demand generation systems salesforce.com marketo eloqua marketing automation industry oracle

Eloqua 106

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. telesales Content marketing content selling daniel chalef knowledgetree salesforce.com sirius decisions

RFP 102

My online influencer research and engagement process

Biznology

Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeAt least, right now, it’s a one man band. Really big. Got it?

Open Lounge: Day One Inspires at Dreamforce

Sales Intelligence View

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideviewInsideView’s Open Lounge at Dreamforce started of […].

A Marketing Automation Evangelist and Change Management

ANNUITAS

ANNUITAS: What does the Marketing Automation Evangelist at Salesforce.com do on a daily basis?  Mathew Sweezey:  My role at Salesforce.com entails spearheading primary research efforts, writing up the analysis, and then translating that back to our audience with what can be learned from it. What is your strategic focus? ANNUITAS: Why did you decide to write about change management?

Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products. This might actually be easier than acquiring a separate marketing automation system and shoe horning it into other Salesforce.com components.

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

B2B Marketing Campaign Measurement Campaign Planning Demand Generation Market Research Marketing Technology Social Media Social PPC b2b marketing trends marketing measurement marketing metrics marketing performance marketing ROI marketing technology marketing trends martech salesforce.com state of marketingYou can download a copy of the report here (registration required.).

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. In his second keynote, he did it again. million round for the startup.

API 5