| | | Savvy B2B Marketing | |  Salesforce.com | 4 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING MARCH 29, 2012  B2B Videos: Go Beyond Humdrum to Engage & Enthrall Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder. Why to Use Online Video for B2B Marketing. Please share them with us! | SAVVY B2B MARKETING FEBRUARY 21, 2011  How to Overcome the Four Main Challenges in B2B Content Marketing Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Why is content marketing so important? Holden-Bache. | | | | | |
| SAVVY B2B MARKETING NOVEMBER 11, 2010 3 Ideas on How to Feature the Most Relevant Content on Your Website Salesforce.com is a B2B company that features timely content. Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. As the content on B2B websites grow, we marketers have a real challenge on our hands: how do we best organize information so the right buyers can find the right information at the right time? Lots of great ideas for B2B marketers! Here are a few. Tweet | SAVVY B2B MARKETING MARCH 29, 2012  B2B Videos: Go Beyond Humdrum Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder. Why to Use Online Video for B2B Marketing. Please share them with us! | |
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