| | | Marketing Interactions | |  Salesforce.com | 11 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS AUGUST 16, 2010 Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation Automated integration with Salesforce.com with entry of password. I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation. First, the details: No need for IT - Instant-On Website Tracking. Up to 3,000 contacts. Up to 10,000 emails per month. No limit on page views. Triggered response. Web-to-Lead forms. Email Marketing. Segmentation and List Building. Multichannel and social media tracking ( My review of Genius gURLs ). See all the features here. | MARKETING INTERACTIONS JUNE 30, 2010 LoopFuse Removes the Budget Barrier from Marketing Automation There are a couple of really useful things I should mention: Salesforce.com integration is about a 3 click process. I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. Matt Quinlan, VP of Field Operations joined us to give me a preview of FreeView - a fully-functional marketing automation platform designed to meet the needs of SMB. marketers. Hint: FREE is the key word.]. The folks at LoopFuse [watch the 5 min demo] believe that marketing automation is the future of digital. Yes, there's a catch. No charge per seat. No problem. Scoring overview. | | | | | |
| MARKETING INTERACTIONS SEPTEMBER 11, 2009 Sales 2.0 Conference: The Real-Time Economy To give you a taste of what's possible, some of the results presented in case studies include: 12% increase in pipeline with an ROI of 321% by using salesforce.com as a hub. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 conference to a full house with opening remarks focused on how much selling is changing. He credited 7 trends for driving this shift in the way buyers choose to buy: Conversation Economy - buyers want to talk to each other, not necessarily you. Co-Creation - buyers want to be involved. Sales 2.0 | MARKETING INTERACTIONS NOVEMBER 19, 2009 Dreamforce 09 Day 1 - Lots of Chatter Salesforce.com clearly wants to see everything in the cloud.their cloud. The first thing I have to say about Dreamforce is WHOA! 19,000 people registered this year, from 60 countries. So many were in attendance that they had to have an overflow room for about 3,000 to watch Marc Benioff's keynote from afar. What's not to like? multi-tennant, pay-as-you-go, elastic platform that allows your company to expand or contract as needed is pretty compelling. And according to IDC, it's 5X faster and about half the cost to build apps in the cloud. That idea has merit I can get behind. | MARKETING INTERACTIONS SEPTEMBER 21, 2009 Genoo Puts Microsite Marketing Automation on the Map Genoo has lead scoring, email marketing, salesforce.com integration, lead profiles, landing pages segmentation tools and auto responders, like many other marketing automation SAAS providers, but let's get to the uber cool stuff. While I was in Minneapolis last week, I had the opportunity to see some of the latest developments for the upstart marketing automation company, Genoo. As of today, they're out of Beta in full public release with a growing roster of companies that are generating valuable business results. Yes, for business users. That's pretty darned cool. | MARKETING INTERACTIONS JUNE 7, 2006  CRM Effectiveness Improves with Experience - Marketing Interactions I'm using Salesforce.com for our CRM system. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! think effectiveness is better achieved when combined with Customer Experience Interactions. What Im talking about is a Customer Portal. | | | | | | | |
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MARKETING INTERACTIONS | THURSDAY, JULY 31, 2008  Welcome to the Revenue Revolution! - Marketing Interactions
The beta version has an integration with both salesforce.com and Microsoft Outlook. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! had the extreme pleasure of a conversation with Jon Miller, VP of Marketing for Marketo , the other day and got an inside look at their new Lead Insight for Sales tools. But, let me back up for a minute to this revolution bit. We all know how tough that is. Your comment has not yet been posted. MORE >> -
MARKETING INTERACTIONS | TUESDAY, JUNE 9, 2009  Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness
And, it's a native Salesforce.com application they've really tried to make intuitive to remove the barrier to adoption companies would have if they threw yet another tool at the sales team. Those of you who read my blog know that I'm passionate about marketing automation. Last week, I was privileged to see a preview of Marketo's 2nd product, Sales Insight , released today. liked what I saw and think this extension to Marketo Lead Management software can help marketing and sales begin closing that alignment gap. think this is a key to sales effectiveness. MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, APRIL 22, 2009  Periodic Table of Inside Sales
On a daily basis, our team uses: salesforce.com, InsideView, Zoominfo, Jjigsaw and LinkedIn just for pre-call planning! Trish Bertuzzi and The Bridge Group have been doing some great research on what makes inside sales tick. But they've taken it a step farther and produced a really useful tool for comparing your company's metrics against benchmark metrics. Because this is such a cool tool, I asked Trish to share a few insights salespeople can extract from the information in the table and apply to their company's inside sales efforts. Need I say more? MORE >> -
MARKETING INTERACTIONS | TUESDAY, MARCH 3, 2009  Marketo 3.0 Reinvents Marketing Automation (Again) in Support of Conversations
Marketo has also tightly integrated with Salesforce.com to enable salespeople to see scores, what they call “interesting things,” activity and events. It’s hard to believe it’s only been a year since Marketo first came on the marketing automation scene. In that short amount of time they’ve gained 150 customers in 9 countries. Feedback from their customers and the company’s own experiences using their software have driven this robust, upgraded 3.0 release that includes 200+ new features. Marketo software is designed by marketers, for marketers. And, what happens when salespeople call? MORE >> -
MARKETING INTERACTIONS | SUNDAY, MARCH 1, 2009 Genius.com Helps Marketing and Sales Create Dynamic Engagement
One thing I like a lot are the drop down choices mapped to match the fields in SalesForce.com. I had the privilege of reviewing the Genius Enterprise™ product Genius.com is launching tomorrow. This new release expands from the capabilities of Genius Pro ™ with lead nurturing, scoring and automation features that serve to closely align marketing and sales in pursuit of real-time, right-time information and service delivery. The folks at Genius take a novel approach in the way they’ve developed marketing automation. Their roots stem from the sales side. click on the Reviews tab MORE >>
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