| | | Marketing Genius Blog | |  Salesforce.com | 30 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG JUNE 7, 2010 10 Best Marketing Apps for Salesforce Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange. Therefore I’ve made a list of the 10 best marketing apps for salesforce.com. If yes, you may want to take a look at Toucan, a comprehensive Twitter tool that leverages your Salesforce.com leads and contacts. Tags: Genius.com Marketing Automation salesforce.com.With that many applications, it also gets more challenging to find the best applications. In no particular order: Salesforce for Google AdWords. | MARKETING GENIUS BLOG AUGUST 22, 2011  Building a Presence at Dreamforce Events Genius.com salesforce.comThis year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. It’s important to break the mold and create an interactive experience. This year, we’re doing just that. Tweet This! | | | | | |
| MARKETING GENIUS BLOG APRIL 1, 2011  The Dawn of the Marketing Cloud? Not so fast…. This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. While I think this is a great move for salesforce.com (and a huge win for Radian6), I don’t buy the belief that it’s really about Marketing or SocialCRM for that matter. Tweet This! Digg this! | MARKETING GENIUS BLOG AUGUST 22, 2011  Building a Presence at Dreamforce Events Genius.com salesforce.comThis year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. It’s important to break the mold and create an interactive experience. This year, we’re doing just that. | MARKETING GENIUS BLOG APRIL 8, 2011  From “Don’t be evil” to “Just be good” Salesforce.com created their 1/1/1 foundation providing 1% of their time, 1% of their product, and 1% of their equity to good causes. Community PR Saas Uncategorized salesforce.comFull disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. This post is something that is close to my heart. Tweet This! Share this on LinkedIn. | MARKETING GENIUS BLOG APRIL 6, 2011 Radian6: The End of Marketing Automation? Social Marketing Automation_EG Social Networking sales and marketing alignment salesforce.com social marketing social marketing automation social mediaSalesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud&#. It represents a deep existential question about whether marketing makes sense as a separate category from sales/services at all and whether the “marketing automation&# category is toast. And Facebook is well on it’s way to undermining the email paradigm. movement. | | | | | | | |
| -
MARKETING GENIUS BLOG | THURSDAY, MARCH 31, 2011  The Dawn of the Marketing Cloud? Not so fast….
This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. While I think this is a great move for salesforce.com (and a huge win for Radian6), I don’t buy the belief that it’s really about Marketing or SocialCRM for that matter. I might be wrong, but my take is that this move is squarely focused on what salesforce.com is good at; Sales and Service and extending the reach of those clouds. Tweet This! Share this on LinkedIn. Share this on Facebook. MORE >> -
MARKETING GENIUS BLOG | THURSDAY, APRIL 21, 2011 Time for “Customer Scoring”
Thanks to usable CRM platforms like Salesforce.com and Marketing automation systems (like Genius!) Branding Genius.com Lead Scoring Lead Scoring_EG Lead nurturing Marketing Automation Marketing Automation_EG Marketing Terms Social Networking best practices salesforce.com social marketing social marketing automationIn the “not so distant past&# (as in “still happening&# ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. What about the hand-off from Sales to Support? Tweet This! MORE >> -
MARKETING GENIUS BLOG | TUESDAY, APRIL 6, 2010 Social Media, CRM & Marketing Automation
Slowly but steadily the various vendors are offering social features: Salesforce.com is piloting Chatter , a Facebook-like collaboration tool, and lists several Social Media partners in the AppExchange. Tags: Marketing Automation social marketing automation social media chatter CRM marketing Paul Greenberg sales sales and marketing alignment sales lead tracking salesforce.com social crm social features After my in-depth article on integration between CRM and Marketing Automation , I’d like to write about something a little lighter: Social Media. Social Media Trends. MORE >> -
MARKETING GENIUS BLOG | TUESDAY, JUNE 22, 2010  Chatter Gets Genius
Tags: salesforce.com social marketing social marketing automation social media Chatter for Genius genius.com Salesforce MORE >> -
MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011 Genius Simplicity
In our own space of marketing automation, for example, a features arms race has broken out that would make salesforce.com ‘s &# No Software&# SaaS-y mascot blush with embarrassment. I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software. But here’s the irony. Tweet This! Share this on LinkedIn. Digg this! MORE >>
- Genius Marketing Laboratory at Dreamforce MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 31, 2011
- World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta MARKETING GENIUS BLOG | MONDAY, DECEMBER 17, 2012
- 9 Social Listening & Tracking Tools MARKETING GENIUS BLOG | FRIDAY, MAY 7, 2010
- What B2B Marketers Can Learn from Lady Gaga (really) MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
- Is Email the Workhorse of Demand Gen? MARKETING GENIUS BLOG | THURSDAY, APRIL 15, 2010
- Going Guerrilla – our week at Dreamforce 2012: MARKETING GENIUS BLOG | WEDNESDAY, OCTOBER 3, 2012
- Ten Rules for Twitter Sales Effectiveness MARKETING GENIUS BLOG | MONDAY, AUGUST 10, 2009
- What B2B Marketers Can Learn from Lady Gaga (really) MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
- We’re Honored to Win a Contest, We Didn’t Even Know We Were In! MARKETING GENIUS BLOG | FRIDAY, APRIL 9, 2010
- Why CRM Is Not Enough For B2B Marketing MARKETING GENIUS BLOG | TUESDAY, MARCH 30, 2010
- Ringside with Sales, Vegas Style MARKETING GENIUS BLOG | FRIDAY, FEBRUARY 12, 2010
- Salesforce.com User’s Choice Award ‘09: Genius.com for Marketing Automation MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 6, 2010
- Marketing Automation 2009: Top 5 Customer Challenges MARKETING GENIUS BLOG | TUESDAY, DECEMBER 1, 2009
- From Tweet, Announcing a Sweet Genius Deal MARKETING GENIUS BLOG | MONDAY, NOVEMBER 23, 2009
- Getting ROI from Social MARKETING GENIUS BLOG | TUESDAY, NOVEMBER 17, 2009
- Getting Genius at Dreamforce ‘09 MARKETING GENIUS BLOG | MONDAY, NOVEMBER 9, 2009
- Not Ready for Marketing Automation. Now What? MARKETING GENIUS BLOG | THURSDAY, JULY 23, 2009
- Are You Ready for Marketing Automation? MARKETING GENIUS BLOG | TUESDAY, JULY 21, 2009
- Lead Management Features MARKETING GENIUS BLOG | WEDNESDAY, JULY 1, 2009
| |
Crimson Marketing