[Salesforce.com] How to Turn Followers and Fans into Leads (and when not to)
Do you enter your followers and fans into Salesforce.com (or other CRM)? Q. One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process.
FEBRUARY 2, 2012
MARKETING FINGER [Salesforce.com] How to Turn Followers and Fans into Leads (and when not to)