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MARCH 22, 2009 Abandon Your Marketing Automation System!?
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. You can create reports and dashboards in Salesforce.com to provide analytics. Smart or foolish? Background.
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SEPTEMBER 8, 2010 Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Tags: CRM marketing automation microsoft dynamics CRM Oracle CRM On Demand salesforce.com.
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NOVEMBER 16, 2009 How Are CRM and Marketing Automation Different?
For CRM, I focused on Salesforce.com. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. In a earlier post I wrote about an project to use Salesforce.com instead of a Marketing Automation system : the conclusion was that you need a whole range of add-ons to make it work, sort-of. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com.Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. Strong Features of CRM. Forecasting.
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OCTOBER 20, 2010 Eloqua Experience 2010
Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Eloqua Discover for Salesforce.com (click to enlarge).
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MAY 25, 2010 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. People asked my opinion on this acquisition. Overall, I think this is great news, for 7 reasons: 1. Market2Lead Probably Got A Good Deal. The Market Needs Consolidation.
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JULY 12, 2010 Hubspot Review
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.
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LEADSLOTH Drip Campaigns: Tips From Marketing Automation Monday
| TUESDAY, NOVEMBER 16, 2010
Another company was saving those replies straight into Salesforce.com.
Some used customizations of Salesforce.com
, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. MORE >>
LEADSLOTH Social Media & Marketing Automation
| THURSDAY, AUGUST 26, 2010
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com
Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? How useful is this? Social Media ROI. Collaboration. MORE >>
LEADSLOTH Sales 2.0: Marketing Automation & Salesforce Chatter
| MONDAY, MARCH 8, 2010
This morning we saw a demo of Salesforce.com
Chatter , a collaboration tools integrated with Salesforce.com.
Think Facebook built into Salesforce.com
: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com
Chatter Screenshot. chatter lead tracking sales and marketing alignment salesforce.com.
Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. MORE >>
LEADSLOTH B2B Marketing University: What Do You Want to Learn About?
| THURSDAY, AUGUST 27, 2009
years ago Salesforce.com
was tiny compared to Siebel. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. Enter Silverpop. MORE >>
LEADSLOTH Why Are Marketing Automation Managers So Hard to Find?
| FRIDAY, OCTOBER 16, 2009
Sales Force Automation software (primarily Salesforce.com
). Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? But that’s for web analysts. Email Marketing. MORE >>
- ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- Measure Your ROI on Social Media Leads LEADSLOTH | TUESDAY, AUGUST 4, 2009
- Review of FormAssembly Form Builder LEADSLOTH | WEDNESDAY, APRIL 15, 2009
- Freelance Marketing Automation Consultant LEADSLOTH | SATURDAY, MAY 16, 2009
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