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OCTOBER 20, 2010 [Salesforce.com] Eloqua Experience 2010
Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Eloqua Discover for Salesforce.com (click to enlarge).
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OCTOBER 16, 2009 [Salesforce.com] Why Are Marketing Automation Managers So Hard to Find?
Sales Force Automation software (primarily Salesforce.com). Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? But that’s for web analysts. Email Marketing.
NOVEMBER 16, 2010 | LEADSLOTH
[Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
OCTOBER 20, 2010 | LEADSLOTH
[Salesforce.com] Eloqua Experience 2010
SEPTEMBER 8, 2010 | LEADSLOTH
[Salesforce.com] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
AUGUST 26, 2010 | LEADSLOTH
[Salesforce.com] Social Media & Marketing Automation
JULY 12, 2010 | LEADSLOTH
[Salesforce.com] Hubspot Review
MAY 25, 2010 | LEADSLOTH
[Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
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MAY 25, 2010 [Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. People asked my opinion on this acquisition. Overall, I think this is great news, for 7 reasons: 1. Market2Lead Probably Got A Good Deal. The Market Needs Consolidation.
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MARCH 8, 2010 [Salesforce.com] Sales 2.0: Marketing Automation & Salesforce Chatter
This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. chatter lead tracking sales and marketing alignment salesforce.com.Be Creative With Alerts.
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JULY 12, 2010 [Salesforce.com] Hubspot Review
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.
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NOVEMBER 16, 2010 [Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post.
LEADSLOTH | WEDNESDAY, SEPTEMBER 8, 2010 [Salesforce.com] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). It seems that a lot of early adopters of new marketing and sales technology are using Salesforce.com, so – when selling innovative Marketing Automation technology – that’s obviously a good audience to sell to. What if you’re choosing a CRM system today? MORE >>
LEADSLOTH | WEDNESDAY, APRIL 15, 2009 [Salesforce.com] Review of FormAssembly Form Builder
However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. You can submit straight into Salesforce.com, but it supports only limited deduplication: based on email address it can overwrite all other fields. So if an email address matches an existing Salesforce.com record, the information in the form will overwrite all information in Salesforce: I find that a little scary. Salesforce.com integration complexity. Advanced Features. Submission of the Form. Conclusion. MORE >>
LEADSLOTH | MONDAY, MARCH 16, 2009 [Salesforce.com] ActiveConversion Review - SMB Lead Management
Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. The visitor activity is also exported to Salesforce.com and shown in the lead record (see screen shot). Website sessions are added to the salesforce.com Lead record. From Web Analytics to Demand Generation. So the people behind ActiveConversion gave me a demo to show they are more than a niche player. MORE >>
LEADSLOTH | THURSDAY, AUGUST 26, 2010 [Salesforce.com] Social Media & Marketing Automation
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? How useful is this? Social Media ROI. Collaboration. MORE >>
LEADSLOTH | MONDAY, NOVEMBER 16, 2009 [Salesforce.com] How Are CRM and Marketing Automation Different?
For CRM, I focused on Salesforce.com. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. In a earlier post I wrote about an project to use Salesforce.com instead of a Marketing Automation system : the conclusion was that you need a whole range of add-ons to make it work, sort-of. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com.Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. Strong Features of CRM. Forecasting. MORE >>
- [Salesforce.com] Freelance Marketing Automation Consultant LEADSLOTH | SATURDAY, MAY 16, 2009
- [Salesforce.com] Abandon Your Marketing Automation System!? LEADSLOTH | SUNDAY, MARCH 22, 2009
- [Salesforce.com] B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- [Salesforce.com] Measure Your ROI on Social Media Leads LEADSLOTH | TUESDAY, AUGUST 4, 2009