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JANUARY 20, 2011 Getting The Most Out of Marketing Automation With CRM Integration
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Here, is a summary of the original post , authored by Mike MacFarlane. The Technology.
| | LEAD VIEWS
APRIL 22, 2010 Salesforce’s ‘LEAD’ing intentions!
Salesforce.com on Wednesday announced its definitive decision to buy Jigsaw , the business data provider for $142 Million in cash, plus a performance-based earn out of up to 10% of the purchase-price. The deal is expected to close in the second quarter of fiscal year 2011. At LeadForce1 we are happy with the news of this acquisition, it is a validation of our marketing automation 2.0
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