Salesforce.com - B2B Marketing Zone

GROW - PRACTICAL MARKETING SOLUTIONS AUGUST 5, 2012 Six hot trends in social influence marketing Salesforce.com is also identifying and rewarding their “Chatterati” — employees who are the most helpful online influencers, regardless of their title or job role. Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Influence has been democratized! MORE >>	GROW - PRACTICAL MARKETING SOLUTIONS APRIL 29, 2011 8 Big Ideas to Drive B2B Buzz Salesforce.com shocked the B2B world by bookending the Superbowl halftime show with television ads , an unconventional move for an enterprise SaaS company. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. B2B is a unique beast. Why not group referring? 3. Speed doesn’t slump. MORE >>	RECENT POSTS AUGUST 5, 2012 \| GROW - PRACTICAL MARKETING SOLUTIONS Six hot trends in social influence marketing DECEMBER 7, 2011 \| GROW - PRACTICAL MARKETING SOLUTIONS Klout rants are becoming a cottage industry APRIL 29, 2011 \| GROW - PRACTICAL MARKETING SOLUTIONS 8 Big Ideas to Drive B2B Buzz FEBRUARY 3, 2010 \| GROW - PRACTICAL MARKETING SOLUTIONS Thought-provoking social media trends
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GROW - PRACTICAL MARKETING SOLUTIONS DECEMBER 7, 2011 Klout rants are becoming a cottage industry Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable. Wall Street Journal). Not one post. Klout by the numbers. MORE >>	GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 3, 2010 Thought-provoking social media trends >> Salesforce.com predicts that demand for corporate internal social networking services will rise as managers realize that they now know more about strangers on Twitter and Facebook than they do about the people in their own companies. The Economist is one of my favorite magazines. usually read it cover to cover. This is not a negative reflection on The Economist. million users. MORE >>
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