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Salesforce.com to acquire ExactTarget

Fearless Competitor

June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Salesforce.com is expanding their Marketing Cloud offering. ” With their close relationship with Salesforce.com, it was considered a likely acquisition. The post Salesforce.com to acquire ExactTarget appeared first on Fearless Competitor.

Godzilla vs. King Kong aka Hubspot vs. Salesforce.com

Fearless Competitor

This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. contact-form] Filed under: CRM , Hubspot , Salesforce.com. CRM Hubspot Salesforce.com At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. Godzilla vs. King Kong.

The Importance of Attitude – great article at Salesforce.com or Find New Customers

Fearless Competitor

The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. About the Author.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders.

Find New Customers ends 2014, ready to crank up 2015

Fearless Competitor

To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. To get me to spend limited company money, I needed two things: Relatively inexpensive. Sorry, Best Buy.

6 Month Ago Today, I was a Dead Man

Fearless Competitor

Thanks for your support and don’t miss my “inspirational” post on the Salesforce.com blog on October 20th. On this day 6 months ago, I took a 12 foot fall onto a concrete floor. Broke my spine. Nearly tore off my right ear. Broke three ribs. They put in in intensive care and sewed by ear back on.  It was touch and go for months. . know Jeff and he is a fighter.”

How I Work with Jeff Ogden of Find New Customers

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We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Thank you, Matt.  I’ll have to start these too.

The World-Class Network of Jeff Ogden of Find New Customers

Fearless Competitor

The story of the fall was highlighted by the great Salesforce.com blog post, The Importance of Attitude. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. want to be humble and understated but that’s the only way to describe the network. blog a lot for one simple reason.

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Good-bye Salesforce.com. Hello Nimble.com.

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Dear Jeff, We have received your request to cancel, upon your contract end date of 7/30/2012, your salesforce.com subscription. Sincerely, Salesforce.com Billing. I’m a longtime user of Salesforce.com. I’ve implemented it many time in my companies and I use it at the sales lead generation company Find New Customers. Feel free to reply to this email.

Jeff Ogden of Find New Customers is one of the best writers in America!

Fearless Competitor

Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. Chief Content Officer Chief Marketing Officer Content marketing Hubspot Management best practices Remarkable content Salesforce.com Writing Skill HubSpot Verified account ? HubSpot. The world needs great writers.

Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50

Fearless Competitor

Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. Winning this award was a great honor and they gave me this cool symbol to share. hope you take some time to read this great post.

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The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation

Fearless Competitor

So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). By the way, here’s my “badge” from Salesforce.com. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important.

Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads

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Salesforce.com. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). World-class companies already use this service, including. Eloqua/Oracle. Act-On Software.

Marketing Automation Venture Funding: Profitable or Profligate?

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SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. We thank them for their contributions here. and Unica.

The Awesome and Remarkable Power of Guest Posts

Fearless Competitor

So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). This post ran at the wildly popular Salesforce.com blog. By the way, here’s my “badge” from Salesforce.com. You can read it here.

The Key Philosophies of the President of Find New Customers

Fearless Competitor

This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas.  . want to share these with you dear reader. Seth Godin has lots of short pithy sayings and so do I. Always be helping.

4 BtoB Marketing Action Items for 2011

Fearless Competitor

“ Huge believer in lead gen programs. I  developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. I was truly amazed how quickly we saw results in terms of building a qualified pipeline. Now that it’s March of 2011, it is time to revisit this important post for the new year. Originally posted 12/30/2010). Thank God. contact-form].

BtoB 52

Marketing automation starves without a Content Marketing strategy

Fearless Competitor

And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads.  As a result, a little over 14 months later they had virtually no pipeline for new business. B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you.

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

Fearless Competitor

Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. Guest post by SalesFusion  with Resource Box below. (We want to bring this back to share a great guest post example for you). Please Why is this so important?

Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50

Fearless Competitor

Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. Winning this award was a great honor and they gave me this cool image to share with you. Need help with marketing? Petersburg ( St.

Why do some companies prosper – despite a terrible economy?

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Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times. “U.S. Worries Grow Over Jobs&# Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St. Journal on Saturday, July 9, 2011, talk about. how bad times are and how few companies are hiring. Hubspot.

B2B Content Marketing: HubSpot May Be the Best in the World

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Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world!

Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App

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The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. We hope you enjoy this week’s show and tune in every Friday for a new episode of Laugh and Learn. In this week’s show, we share another lesson on Personality in B2B marketing. They could have hosted a webinar. To learn about Jeff, please visit “ Who is the Fearless Competitor?

Keynote Speaker with zero interest in your marketing conference

Fearless Competitor

Keynote Speaking is my #1 goal in 2015, so I have zero interest in any marketing conference anymore without a chance to use my keynote speaking skills, especially since my remarkable recovery and the fact that I’m a true medical miracle, which is a great story that was featured in a very popular post at Salesforce.com called “ The Importance of Attitude.” by Quicksprout.

2014 is the Year of Video in B2B Marketing

Fearless Competitor

For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. In addition, video is “the killer application” for mobile devices too.

Syndication is a key business strategy for Marketing Made Simple TV

Fearless Competitor

This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. By syndicating the show! Tweet this! Marketing Made Simple T

3 Reasons I’m not going to Dreamforce next week

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If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. thought I’d share why with our readers and fans. Great speakers, big names and a headline band (Metallica). Just not me.

The Marketo Revenue Rockstar event, NYC

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million – considerable higher than Salesforce.com salespeople – and 92% of Marketo reps made quota last year. Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. As they always do, this was a great education event. Debbie Qaquish. Debbie Qaquish, Chief Revenue Officer of the Pedowitz Group. did a great presentation on how B2B marketers have evolved from basic lead generation, to demand generation to revenue marketing. She also did a great job of engaging the audience, encouraging them to connect with each other. Jim Lenskold. Jon Miller.

“All there is in business is (digital) marketing and innovation” – Peter Drucker

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Technology cloud – software to manage these processes, such as Marketo/Eloqua/Salesforce.com. Buffer “Business has only two functions — marketing and innovation.” Digital Marketing). ?  Peter F. Drucker. (He did not use the term digital marketing, but it was added to bring his quote up to date.). The late Peter Drucker is right. Make good stuff and sell it. Make good stuff and sell it.

A Busy Day in Marketing Automation Software

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Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark. Marketo launched Spark , their new product for the SMB market, starting at $750 per month. At Find New Customers we interpret this move as broadening their market in two ways: On the high-end, it frees up their flagship offering to move up-market against Eloqua.

What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication

Fearless Competitor

Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 million people! That’s how Oprah became so wealthy. MarketingMadeSimple.tv. Business2Community.com.

3 Reasons I’m not at Dreamforce

Fearless Competitor

If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. I was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. thought I’d share why with our readers and fans. Just not me.

The results of “best marketing company” are in

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Salesforce.com had 2 votes. ???The results are in. Out of 480 votes in total. HubSpo t  was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Eloqua had 53 votes. Market2Lead had 53 votes. Pardot had 5 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey. But without question, it did highlight the best marketing companies. HubSpot is a superb marketing firm and Marketo is very good as well. Several of the others are strong too. And companies like Neolane are not very good marketers.

How will the Salesforce/Jigsaw acquisition change the B2B industry?

Fearless Competitor

But the Salesforce.com/Jigsaw deal opens new opportunities. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. over 4.5% bounces, has an abuse complaint or unsubscribes. Source: MailChimp). Marketers are plagued by low delivery rates and buyer apathy.  And collecting data has been a massive problem – just think of those long signup forms.  What do you think? Thanks.

Marketing automation starves without great content

Fearless Competitor

And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads.  As a result, a little over 14 months later they had virtually no pipeline for new business. I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast.  I asked Jim for an example of why remarkable content is so important.  &# Can you share an example, Jim?&#  It makes a key point. JB:   Sure.  And I think that’s very, very common.

Turn around a struggling business

Fearless Competitor

For info on companies and trigger events, we’ll use ZoomInfo or InsideView.  To map our selling process, we’ll use Salesforce.com or Landslide.  (A hypothetical introduction of a new CEO in a turnaround.  This author brainstormed it as if he was this person.  I hope you find it illuminating.  Jeff). Hi everyone, I’m glad to be here today and I look forward to meeting each and every one of you.  As you know, our old CEO is gone and the Board has brought me in to turn things around.  But we will do whatever it takes to get this company on solid footing.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketingby Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. So what is the “marketing cloud?”.

SalesForce.com Acquires ExactTarget

Volacci

The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by SalesForce.com. As companies move beyond marketing automation as a standalone product and into a more integrated solution, I expect SalesForce.com''s entry into this space to shine a huge spotlight on the integration issue. That was yesterday. Be awesome.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.