DiscoverOrg

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

In a recent joint webinar , Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. This means constructing landing pages that are designed just for your prospect’s experience, which can be a wide-ranging concept.

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

In a recent joint webinar , Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. This means constructing landing pages that are designed just for your prospect’s experience, which can be a wide-ranging concept.

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The Truth about Cold Email

DiscoverOrg

on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. RealLynx, an IT service provider, saw an unheard-of human response rate of 32.5% If you don’t have an outbound strategy, think about it. Sending relevant messages to the right people works. You’re not going to get in trouble.

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[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

How that might sound for DiscoverOrg is: “Hi Jane – I’m sure as the VP of Sales at WidgetCorp using Salesforce.com, you have a constant struggle to get your reps to adopt Salesforce because of bad data in your CRM. It’s not meant to be what an actual message would look like – but it’s close.

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How Data Proliferation Evolves Sales and Marketing

DiscoverOrg

We looked at their marketing activity or presence in Salesforce.com; a LinkedIn keyword search for MongoDB; and for companies that had people listed with MongoDB as a skill. So we’d talk about “finding smoke”—you know, “where there’s smoke there’s fire.” So, how do we find smoke? “So We’d do that and say, ‘Wow!