Salesforce.com - B2B Marketing Zone

DIGITAL BODY LANGUAGE DECEMBER 13, 2010 Four Interesting Trends from Dreamforce Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. Salesforce.com has clearly made a significant investment in this area with their acquisition of (and deep integration of) Jigsaw as a data cloud, but folks like Hoovers , D&B , and StrikeIron were very present on the show floor with data sourcing, append, and cleansing services. MORE >>	DIGITAL BODY LANGUAGE DECEMBER 16, 2008 6 Ways to Get Sales to Adopt CRM Systems Rather than enforcing adoption through techniques such as commision hold-backs or managerial review, we have the unique opportunity to encourage adoption by making a CRM system (whether Siebel On Demand, Salesforce.com, or Dynamics CRM) into a place where sales people receive enough value to want to adopt it. How can you do that? All lead flow should be directly into your CRM system. MORE >>	RECENT POSTS DECEMBER 13, 2010 \| DIGITAL BODY LANGUAGE Four Interesting Trends from Dreamforce DECEMBER 16, 2008 \| DIGITAL BODY LANGUAGE 6 Ways to Get Sales to Adopt CRM Systems
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