Digital B2B Marketing

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Your Turn Will inbound marketing erode list buying, or will companies like Data.com (formerly JigSaw, now part of SalesForce.com) integrate data purchases into B2B sales and marketing operations and make them a key part of day-to-day activity? Share your views in the comments below or with me on Twitter ( @wittlake ).

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

In most B2B organizations, Salesforce.com or a similar solution is the system of record. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Salesforce.com. MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. PURL : Personalized URL.