Crimson Marketing

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The Race To Own The Marketing Cloud

Crimson Marketing

Let’s take a look at the top contenders: Salesforce.com Who are they? Who will win the race to build the best cloud suite of tools for the CMO? “The company’s. The post The Race To Own The Marketing Cloud appeared first on. Corporate Marketing Other Interesting Topics Product Marketing'

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Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. He is also currently serving as a board member for Servoy, Mintigo and Acronis..

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Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. But at the same time, thousands of other start-ups are innovating new ideas around them. It’s a spectacularly fertile field. Heller: This “platformization of marketing” is a very real phenomenon already.