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| | CLIENT BRIDGE
FEBRUARY 22, 2011 Marketing Automation from Salesforce.com
Salesforce.com has become the most well known name in customer relationship management (CRM) software. CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with Salesforce.com's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot. Overall, Salesforce.com's marketing automation capabilities didn't have the same depth of functionality as specialized marketing automation software. How does their marketing automation software stack up?
| | CLIENT BRIDGE
MARCH 15, 2011 Business Investments that Pay Off
Sales Data Piraeus Data uses a customer-relationship management tool from Salesforce.com, resulting in more comprehensive and current customer data. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. Publicity Prior to opening a bakery called Cinnaholic, the owner launched a blog chronicling the details and challenges surrounding the process of opening. This led to coverage in popular regional publications, and the opening was a huge success. This lead to better decisions about inventory and marketing.
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