| | | B2B Voices | |  Salesforce.com | 4 articles |
| Page 1 of 1 | Previous | Next | B2B VOICES DECEMBER 6, 2011  How are you measuring influence? Salesforce.com continues to integrate social capabilities and will provide more insight on your customers. Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI. I’ve written on this blog before about ROI ( Return on Influence ) as has Aaron Pearson ( Dare we measure ROI? But don’t discount them. | B2B VOICES MAY 18, 2011  What the LinkedIn IPO could mean for B2B communicators But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.&# If the company goes down the path of integrating with Salesforce.com, provide deeper analytics and gives me useful options to add content I’d pay. Tomorrow marks another milestone for social media with LinkedIn’s IPO. | | | | | |
| B2B VOICES AUGUST 2, 2010  Customer References: What’s In It For Them? They are the lifeblood of supporting numerous sales and marketing activities, plan accordingly and have someone dedicated to making sure that things are done right. “ Technology tools are helpful, like Boulder Logic’s customer reference program add-on for Salesforce.com. I don’t think I’ve ever had a client without a customer reference problem. 1, and it’s not even close. | B2B VOICES OCTOBER 4, 2010  We’re All Publishers Now But Anshu Sharma , VP of Force.com platform product management at salesforce.com is also an Irregular, as is Craig Cmehil , senior product specialist at SAP AG. Well the advertising and PR worlds are abuzz with the news of Forbes ’ new AdVoice offering, which enables corporations and other organizations to blog under the Forbes banner under some sort of paid arrangement. | |
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