| | | B2B Marketing Unplugged | |  Salesforce.com | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED SEPTEMBER 20, 2012 Demystifying Social Media for B2B, and I mean, B2B! And try not to confuse B to B with B to C companies that sell technology, like Kobo, or even Salesforce.com as they both have a huge base of end users/fans. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. get it. m talking hard-core IT. ll tell you. | B2B MARKETING UNPLUGGED OCTOBER 13, 2011 Is it Still a Revolution if it Comes with Instructions? In this case, it’s Radian6, recently sucked up by Salesforce.com. Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free. One I think I asked for in some email offer; the other turned up unbidden. In fact, almost everyone I’ve asked has at least one free copy of this book. Has anyone actually gone out and paid for it?). Well at least you didn’t say evangelist. | | | | | |
| B2B MARKETING UNPLUGGED SEPTEMBER 13, 2012  Finally, A Marketing Book That Helps Salesforce.com successfully beat Siebel using ease-of-use vs. feature bloat; Hyundai took on Honda on the basis of same-car-better-price and, apparently Microsoft had no choice but to squish Netscape when it dared to start a browser race. Interesting things happen when we tidy up. So naturally I stopped cleaning and sat down to read the Playbook. Not four. Not six. ” Oh dear. | |
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