Trending Sources to acquire ExactTarget

Fearless Competitor

June 4/2013 It was announced this morning that has reached an agreement to acquire ExactTarget. is expanding their Marketing Cloud offering. ” With their close relationship with, it was considered a likely acquisition. The post to acquire ExactTarget appeared first on Fearless Competitor. Acquires ExactTarget


The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by As companies move beyond marketing automation as a standalone product and into a more integrated solution, I expect''s entry into this space to shine a huge spotlight on the integration issue. That was yesterday. Be awesome.

Breaking: Announces the Marketing Cloud. So What is It?

It's All About Revenue

The “marketing cloud”, which has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 social marketing cloud social media marketingby Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. So what is the “marketing cloud?”.

Godzilla vs. King Kong aka Hubspot vs.

Fearless Competitor

This announcement puts them squarely into battle with one of the toughest firms on Earth, contact-form] Filed under: CRM , Hubspot , CRM Hubspot At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. Godzilla vs. King Kong.

Marketo’s Take on’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many customers also choose Marketo as their marketing automation platform. Where marketing is going. Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.]. Announces Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix yesterday announced the launch of , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because itself pretty much buried it. But VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a blog. That’s the first reference I can find to a “digital marketing platform”. crm industry consolidation Web content management marketing automation industryHere’s a piece from 2009.)

Dreamforce 2011: Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's and Heroku platforms and database, or to see them encourage existing vendors to migrate to the infrastructure. dreamforce revenue performance management enterprise software b2b marketing automationPeer pressure worked, and there I was. Oh dear, I do sound pretty crotchety, don’t I? As a $2.1 Or maybe I'm being naive.

4 B2B Insights from’s Acquisition of Radian6

Social Media B2B

Today announced the acquisition of Radian6. is an evolution from standalone versions to a web-hosted, company-wide platform that can integrate with other company systems. The addition of Radian6 to the suite of tools (even though the companies will still run separately) creates awareness among salespeople that company or industry mentions found through social media monitoring can be considered trackable events in their CRM tools. 2. Communications Marketing Monitoring radian6 sales cycle sales funnel

Good-bye Hello

Fearless Competitor

Dear Jeff, We have received your request to cancel, upon your contract end date of 7/30/2012, your subscription. Sincerely, Billing. I’m a longtime user of I’ve implemented it many time in my companies and I use it at the sales lead generation company Find New Customers. Feel free to reply to this email.

Is a Player in Marketing Automation Software?

Webbiquity is the cloud computing darling of customer relationship management (CRM) software. So, where does stand as a marketing automation solution? Up front, will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should make your marketing automation software shortlist?

Intuit / Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between and Intuit ? Given our industry's endless nattering about whether will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). In case you too missed the news, it comes down to this: will be available on Intuit’s App Center and be deployed so that the Intuit and databases are synchronized. billion for vs. $16.5

Review: An Admin’s Take on Spring ’14


’ With Spring ’14, has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM The word on the street is ‘salesforce1!’ What I like about this release is that Salesforce is recognizing that connectivity for the sake of connectivity is not enough. With Spring ’14, we don’t need to ask.

Why Change Management Comes into Play in B2B Marketing


This week is Dreamforce14 , the mega-event that takes over half of San Francisco. revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. Blog Buyer''s Journey Change Management Dreamforce Mathew Sweezy There’s no better time to be a B2B marketer – we know that. Simple Stage Definitions Driven by Prospect/Client Commitment


We recently streamlined the stage definitions of our Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom. Find out  how Fathom defines lead stages [Free PDF].

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** So that’s all fine, but what industry observers really want to know is how will react. Okay, now we can talk about demand generation systems marketo eloqua marketing automation industry oracle

Eloqua 106

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. telesales Content marketing content selling daniel chalef knowledgetree sirius decisions

RFP 102

My online influencer research and engagement process


Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin twitter YouTubeAt least, right now, it’s a one man band. Really big. Got it?

Open Lounge: Day One Inspires at Dreamforce

Sales Intelligence View

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview insideviewInsideView’s Open Lounge at Dreamforce started of […].

A Marketing Automation Evangelist and Change Management


ANNUITAS: What does the Marketing Automation Evangelist at do on a daily basis?  Mathew Sweezey:  My role at entails spearheading primary research efforts, writing up the analysis, and then translating that back to our audience with what can be learned from it. What is your strategic focus? ANNUITAS: Why did you decide to write about change management? and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that acquired its own social monitoring system, Radian6 , in March 2011. is another story. But could close those gaps by gradually extending its existing products. This might actually be easier than acquiring a separate marketing automation system and shoe horning it into other components.

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

B2B Marketing Campaign Measurement Campaign Planning Demand Generation Market Research Marketing Technology Social Media Social PPC b2b marketing trends marketing measurement marketing metrics marketing performance marketing ROI marketing technology marketing trends martech state of marketingYou can download a copy of the report here (registration required.).

Dreamforce 2011: Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for:’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about’s investments as it pushes deeper into enterprise operations market. In his second keynote, he did it again. million round for the startup.


Forbes Insights: Value First

The ROI Guy

Alinean CSO Insights Forbes Pisello Sales Enablement sales execution Value Selling Value StoryAlthough helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at ’s annual Dreamforce conference. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling Here are my observations. The big news was for geeks. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. It is apparently a major technical accomplishment and at least one of my technical friends was hugely impressed.

B2C 68

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of In less than 24 hours, used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. The team was ready with handouts and matching Salesforce garb.

Press 29

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use to get accurate and useful performance data about marketing campaigns. I sat down with her recently to find out more about her company and what makes their solution different. HS: Where did the idea for Full Circle CRM’s product come from? HS: Thanks Bonnie!

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

It's All About Revenue

Expected to draw a whopping 135,000 attendees, the annual annual event is focused on cloud, mobile, social, and connectivity. Marketing Efficiency #DF13 Compendium Content Marketing Dreamforce 2013 Dreamforce takeaways employees empowerment leadership Marc Benioff Marissa Mayer marketing takeaways mobile prioritization usability Yahoo

Marketing Automation from

Client Bridge has become the most well known name in customer relationship management (CRM) software. CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot. Overall,'s marketing automation capabilities didn't have the same depth of functionality as specialized marketing automation software. How does their marketing automation software stack up?

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Your Turn Will inbound marketing erode list buying, or will companies like (formerly JigSaw, now part of integrate data purchases into B2B sales and marketing operations and make them a key part of day-to-day activity? Demand Generation B2B lists buying email lists DemandGen Reports email lists IDC Oceanos Salesforce.comBuying email marketing lists.

List 58

4 Types of Metrics Every Sales & Marketing Team Should Use


Visit Fathom’s sister site SalesQuants for more and sales acceleration resources. Analytics / Big Data Sales & Marketing Alignment Sales Operations Analytics marketing revenue salesforce Salesforce.comWhen we work with clients (and even internally together), it is a common misunderstanding that the data is non-existent or inaccessible. Marketing Conversions.

CRM 35

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity ), marketing automation tools and web analytics packages. Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflowBut how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities. Value.

Tools 67

Top tools to keep your contacts in order. in theory


Application programming interface Azmi v Kirklees Metropolitan Borough Council Berlin Blog Audience Customer relationship management Google Huawei ios iPad IPhone linkedin Motorola Now Smartwatch The New York TimesI’m always struggling with my contacts.  I think I have too many now. It’s like a lawn in the Spring. Scrubly. Brewster. EasilyDo. What do I think?

Order 38

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

We applied this principle last spring when we released The History of SXSW infographic, and we followed it again with A History of Dreamforce.  We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by, then painstakingly visualized by our friends at JESS3. click to view full size). The embed code is below.

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the AppExchange in particular. Congratulations and thanks to the team that made it happen.

Microsoft’s $1.2 Billion Ticket to “Social Business”

It's All About Revenue

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and when it comes to cranking out truly social tools. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce social business social enterprise Yammerby Heidi Melin | Tweet this If you were wondering when Microsoft was going to join the social party, they’ve shown up in a big way. The software-maker is agreeing to buy Yammer, a social network for the workplace, for $1.2 billion.

10 of the Best B2B Facebook Timeline Cover Photos

Social Media B2B Facebook Caterpillar Cisco dell Dow Fluke marketo Ogilvy SAP VolvoHope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. And you were able to launch the update any time during the past month. Product Images.

Best CRM for Marketing Automation:, Microsoft or Oracle?


If you look at Marketing Automation systems, the best supported CRM system is By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports, of course). Tags: CRM marketing automation microsoft dynamics CRM Oracle CRM On Demand

Private Social Networks and the “Bathroom Moment”

It's All About Revenue

Our own CEO likes to refer to’s Chatter as “my Twitter.”. This is the reason we partnered with to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform. Social Media b2b marketing Chatter marketing automation sales and marketing sales and marketing alignment social businessby Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.