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  • ACQUIRING MINDS  |  WEDNESDAY, DECEMBER 10, 2008
    [Salesforce.com] The Evolution of Email for Lead Generation
    Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. For example most suites include both email and web analytics modules. medi
  • ONPATH  |  MONDAY, NOVEMBER 28, 2011
    [Salesforce.com] OnPath Drives 53 Leads in 20 Days for BDC
    OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
  • ONPATH  |  TUESDAY, SEPTEMBER 20, 2011
    [Salesforce.com] Is Face-to-Face Marketing "Old School?"
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 28, 2010
    [Salesforce.com] 5 Thoughts About Sales 2.0 Conference Opening Remarks
    Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" How they will use it.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 5, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Not adapting will mean failure. When everyone else cuts back, play offense! Marketing must have a compelling offer.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 1, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Not adapting will mean failure. When everyone else cuts back, play offense! Marketing must have a compelling offer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Salesforce.com] Hubspot Offers Small Business Marketers a Big Bundle of Features
    The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Salesforce.com] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move. Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse knows that, of course.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 31, 2010
    [Salesforce.com] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. You know who you are. took a look at the actual product last week. Project management is especially powerful.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Salesforce.com] Is Your Sales & Marketing Team Ready for a CRM?
    Of if you're a Salesforce.com customer, get your free inbound marketing assessment to see how to convert more leads into customers. As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! What is a CRM? and Highrise. What are the Benefits of a CRM? All of that sounds great, right?
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Salesforce.com] Tapping Social Networks for Business: Interview with @ClaraShih.
    After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. Clara recently released a second edition of this bestselling book. Or Does It? 5.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Salesforce.com] What REALLY Matters in a Website Redesign
    The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. 2. Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Pick your color scheme.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [Salesforce.com] HubSpot Spreads Its Wings
    Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Salesforce.com] The Revenue Performance Management Bandwagon
    Salesforce.com created the cloud computing category.  by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Imitation is easy. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Salesforce.com] How Demand Generation Systems Handle Company Data: Diving into the Details
    SFDC" stands for Salesforce.com.) explored this in most depth with Marketo, who clarified that any individual NOT linked to a company by Salesforce.com will be given its own company record (a one-to-one relationship), even if the database contains several individuals from the same organization. Yesterday the final answer trickled in.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Salesforce.com] Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?
    Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 2, 2008
    [Salesforce.com] And Now for Something Completely Different - Business Intelligence Widgets
    According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate. Want a cooler, easier way to show them the data?
  • THE ROI GUY  |  MONDAY, FEBRUARY 13, 2012
    [Salesforce.com] Can we host the Alinean developed sales / marketing tool?
    Just like several very successful sales and marketing applications, especially salesforce.com, cloud services is our business delivery model. Administration Pisello Alinean Cloud ROI XcelLive
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 13, 2011
    [Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
    In this case, it’s Radian6, recently sucked up by Salesforce.com.  A quick trip to the book’s website   reveals a very, very concerted effort to sell speaking engagements and consulting.  So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. Oh, crap, you did. Yup, did that too.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Salesforce.com] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 9, 2010
    [Salesforce.com] Are Your Inside Sales Reps sacrificing Effectiveness for Efficiency?
    CRM suites like Salesforce.com and Netsuite.com have revolutionized the industry from a efficiency standpoint. One of the most popular features amongst our team in our salesforce.com is the ability to set up email templates. It all sounds so great…but BEWARE!! Please keep in mind that these are our organizational definitions.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Salesforce.com] Oracle Buys Market2Lead Intellectual Assets
    This is why I prefer the term "demand generation" for B2B marketing automation, although it's been a losing battle.) If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2008
    [Salesforce.com] Bah, Humbug: Let's Not Forget the True Meaning of On-Demand
    Both Angoss and CopperKey offer scoring plug-ins to Salesforce.com. Salesforce.com data), or you must supplement the data with known variables (e.g. I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2009
    [Salesforce.com] LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement
    With the benefit of 20/20 hindsight, LucidEra’s strategic decision to focus on building sales analysis applications primarily for Salesforce.com was a mistake. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1% Much seems to focus on the apparent operating costs. penetration.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 23, 2009
    [Salesforce.com] Not Ready for Marketing Automation. Now What?
    InsideView provides better intelligence about prospects, right from within Salesforce.com. Salesforce.com). According to Sirius Decisions , a little less than 30% of B2B companies use some kind of Marketing Automation. Read on… Increase the Number of Leads. If you have few leads, there is usually no need to automate. And so on.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 27, 2011
    [Salesforce.com] What B2B Marketers Can Learn from Lady Gaga (really)
    Take salesforce.com for example.  Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you.  recent, standout marketing story for me is Lady Gaga.  How is this relevant to B2B marketers?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [Salesforce.com] Act-On Software Does List-Based Demand Generation
    In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. This is more than many other products offer.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 26, 2013
    [Salesforce.com] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
    PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99). Author: Lisa Handley CeBIT has changed! Today, CeBIT is a three-day crash course in everything you need to understand about the new wave of digital transformation. Here are five things that we’re excited about! 1. Reaching the Connected Customer.
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
    GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Salesforce.com] Going Guerrilla – our week at Dreamforce 2012:
    Wow what a week that was!   As most of you know, last week  salesforce.com  held their 10th annual Dreamforce  conference located in spectacular San Francisco, California. More than 70,000 people attended this premier Cloud based conference across 4 days with hundreds of breakout sessions and exhibitors.
  • ONPATH  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] How to respond to insults when you're in the spotlight
    OnPath has a NATO secure 9001 call center facility and is a certified developer and consulting partner for Salesforce.com. In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". Stay calm. 2.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Salesforce.com] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Happy Xchanging!
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Salesforce.com] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. 
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Salesforce.com] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. What Are Drip Marketing Campaigns? Sync with SalesForce.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] Marketo’s Greatest Blog Hits of 2011
    The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. What you won’t see are song titles scrolling across your screen as with the classic TV commercials enticing you to order. Cheers!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Salesforce.com] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. by Dayna Rothman What a packed day here at the Marketo User Summit! Awesome.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 4, 2008
    [Salesforce.com] Streamline Customer Acquisition to Grow With Reduced Funding
    For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx. Manage your complexity. Enjoy
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 27, 2009
    [Salesforce.com] Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
    The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Also, Rasmus Menke, the Salesforce.com product manager responsible for email, was very insightful and helpful. Content is King.
  • ONPATH  |  FRIDAY, JANUARY 21, 2011
    [Salesforce.com] The Importance of CRM Integration in Marketing Automation
    Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. OnPath is a certified partner and reseller of HubSpot , Marketo and Salesforce.com. Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. But all of this cannot happen on marketing automation alone.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it.
  • CMO ESSENTIALS  |  TUESDAY, SEPTEMBER 22, 2015
    [Salesforce.com] Dreamforce 2015: Focus on Insight-Driven Customer Success
    I spent last week at Salesforce.com’s annual user conference: Dreamforce. Similar to years past, the event was massive. Its 150,000 registrants (end-users, technology and service providers, as well as analysts like myself) took over downtown San Francisco. As anticipated, Salesforce used the event to announce numerous new capabilities: 1.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Salesforce.com] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    He comments, “Salesforce.com is a good example. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. Magazine, Multi-Housing News and Hospitality Design. ” Convergence: Technology, CRM & Social Media.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Salesforce.com] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 29, 2009
    [Salesforce.com] LoopFuse Offers No-Frills Demand Generation
    Because its sales process depends heavily on free trials, the company has developed a self-service wizard that guides users through the process of connecting to Salesforce.com , including an automated check for whether LoopFuse has been granted access permissions in the client’s Salesforce.com installation.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Salesforce.com] Business Investments that Pay Off
    Sales Data Piraeus Data uses a customer-relationship management tool from Salesforce.com, resulting in more comprehensive and current customer data. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. This lead to better decisions about inventory and marketing.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MARCH 2, 2011
    [Salesforce.com] TDWI Vendor Panel on the Future of BI – part Two
    For example, SalesForce.com has their Chatter feature, much like a Facebook for the enterprise. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. To read part one, click HERE.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Salesforce.com] NetProspex Product Review: Powerhouse for Lead Lists
    Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We love them all and use them all in parallel.
  • LEADSLOTH  |  THURSDAY, AUGUST 27, 2009
    [Salesforce.com] B2B Marketing University: What Do You Want to Learn About?
    years ago Salesforce.com was tiny compared to Siebel. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 18, 2009
    [Salesforce.com] Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
    I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. This applies both to SalesView and Salesforce.com. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 30, 2009
    [Salesforce.com] OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business
    The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. OfficeAutoPilot’s sales automation is not as sophisticated as specialized sales automation systems like Salesforce.com or even Goldmine. for whether this will change.) But small businesses are different.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Salesforce.com] Measure Your ROI on Social Media Leads
    It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Lead Source Measurement Needs Improvement. You can’t see data on individual users.
  • MARKETING EDGE  |  TUESDAY, JUNE 24, 2008
    [Salesforce.com] George Carlin, Marketing, and Social Media
    Salesforce.com CEO Marc Benioff wrote a book on this issue. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Salesforce.com] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    An Admin’s Take on Salesforce.com Spring ’14 [Review]. Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Outbound marketing – What is that, you ask? Sales – Make sure you sign up for alerts!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Salesforce.com] Give Us Freedom! Lessons for Corporate America
    Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our loss of independence is not only from government. We see this change playing out today.
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Salesforce.com] LinkedIn Adds the Ability to Follow Companies
    This beats out Salesforce.com with 86 followers and 4000+ employees. With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. It is extremely simple to follow a company.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Salesforce.com] 'What is?' - 5 Need To Knows For Marketing Superstars
    SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. I hear questions that begin with 'what is?' quite often during my consulting calls. Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. This article is intended to define 5 critical 'what is?'
  • FATHOM  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
    Herrmann,  Vice President  of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. We hope to see you there!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
    The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).
  • ONPATH  |  FRIDAY, DECEMBER 16, 2011
    [Salesforce.com] 6 Ways to be a Sales Superstar
    OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal The difference between a unsuccessful sales rep and a successful sales rep (a.k.a. Sales Superstar) most often boils down to one thing - their mindset.
  • ONPATH  |  TUESDAY, OCTOBER 25, 2011
    [Salesforce.com] Increase Your Income 1000%
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal No, that's not a typo. Brian Tracy (motivational speaker and best-selling author) shares a simple formula to increase your income by 1,000 percent. Watch and learn the secrets.
  • ONPATH  |  TUESDAY, JUNE 21, 2011
    [Salesforce.com] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
    I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Salesforce.com] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
    client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer. We do not quit. Tie incentives to it.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 16, 2008
    [Salesforce.com] 6 Ways to Get Sales to Adopt CRM Systems
    Rather than enforcing adoption through techniques such as commision hold-backs or managerial review, we have the unique opportunity to encourage adoption by making a CRM system (whether Siebel On Demand, Salesforce.com, or Dynamics CRM) into a place where sales people receive enough value to want to adopt it. How can you do that?
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Marketing Automation Update: Manticore VII Released
    The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company's original focus was on web analytics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Salesforce.com] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    Salesforce.com : They just keep on giving me free stuff. We've built a great business with Salesforce.com as it's backbone and they continue find ways to enhance my experience without me having to ask. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2008
    [Salesforce.com] LucidEra Takes a Shot at On-Demand Analytics
    Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. Problem(s) solved, eh?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 24, 2008
    [Salesforce.com] ADVIZOR's In-Memory Database Supports Powerful Visualization
    Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A 30-day trial version of this costs $49.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Salesforce.com] First Look at New Marketo Release
    Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo’s case, though, it’s less a matter of adding sales-type functions than tightening its integration with Salesforce.com. release of his flagship product, scheduled for March 3.
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 8, 2007
    [Salesforce.com] One way to tackle closed loop marketing
    With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. Now that the summer is behind us I feel that I have a few extra pounds from the BBQs and beers on the patios. I've promised myself to go for at least 2 morning runs during the week and a trip the gym on the weekend. Click on the ad. It isn't. Chad H.
  • ACQUIRING MINDS  |  THURSDAY, APRIL 9, 2009
    [Salesforce.com] Sales 2.0 Techniques for the Job Search
    FREE CRM - Yes that's right - the entry level version of Salesforce.com (Personal Edition) is free. This intelligence is invaluable as it indicates that your recipient has forwarded your email or resume to colleagues. $99 per year - The Salesforce.com Group Edition provides trackable email. One of the key benefits of 2.0
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 26, 2007
    [Salesforce.com] How to Improve Your Email Newsletter
    These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Tags: email newsletters , enewsletter , Cheers , Norm , CRM , Salesforce.com , blogletter , Globe & Mail. Email Newsletter 2.0 Chad H.
  • SNAPAPP  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] Big Takeaways from ExactTarget Connections 2013
    Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. The theme was “lead from within.”
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Setting Your Social Media Strategy – Part 1
    Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 2, 2011
    [Salesforce.com] Your New Inside Sales Hires Should Be Producing Leads In 5 Days.
    Wed-Thurs: Introduction to skill-set, methodology, client technology, Salesforce.com. I’m very proud of the training program we have here at AG for new reps. We have our BDR’s (assuming you don’t miss any days due to record snow falls) up and running within 5 business days. Here they are. 1. You may say.”our
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] QlikView's New Release Focuses on Enterprise Deployment
    I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it. Here’s what’s up. Business is good. But more big enterprises are signing on as well.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
    Salesforce.com announces Chatter, social computing for enterprise companies. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review.  December 2009 Online Marketing News.
  • TONY ZAMBITO  |  MONDAY, FEBRUARY 22, 2010
    [Salesforce.com] Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
       Many sales teams today start their day by turning on such applications as Salesforce.com while marketing teams perhaps dig deep into report generators from CRM and Data Mining applications.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 1, 2009
    [Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
    Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Salesforce.com] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    There's also Salesforce.com and Force.com. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Phil is the author of The Age of the Platform , The New Small , Why New Systems Fail , and The Next Wave of Technologies. How to compete against an entrenched platform.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practitioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 5, 2007
    [Salesforce.com] Marketing Sherpa Moment of Fame
    Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package. The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo! Big Idea Chair award.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Salesforce.com] Turning Web Site Visitors into Paying Customers
    Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# ERP Internet Cust. Contact Us Got a Question?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Salesforce.com] Have You Refreshed Your Insides Sales Training Program?
    ” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 8, 2011
    [Salesforce.com] 5 Things Your Inside Team Can Do To Adapt To The Sales "Ebb & Flow"
    The last thing we all want is a sales rep that is going to sit back and expect things to get better by doing things the same exact way. When push comes to shove, the sales world is a grind. It is unforgiving. You’re only as good as what you put up last quarter, last month or even last week. Expectations were running high.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 12, 2011
    [Salesforce.com] A New Year A New Take On Inside Sales
    Learn the ins and outs of salesforce.com. 2011 kicked off with a good amount to be thankful for. year of laughs, hard work, goodbyes and hellos, all resulting in new beginnings. have accepted the position of Manager of Client Operations here at AG, with a pretty cool task at hand. the smart move would be to start with one slice.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Salesforce.com] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Summary: Alsa Marketing is a late entry to small business marketing automation. Alsa has some other unusual features.
  • GREAT B2B MARKETING  |  SUNDAY, MARCH 28, 2010
    [Salesforce.com] Full Potential Marketing
    All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing&# and how do you make it part of our organizational DNA?  Step out of your comfort zone. Chris Ryan.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 4, 2010
    [Salesforce.com] Genoo and Act-On Software Add Social Marketing Features
    It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Naturally our friends in the business marketing space have been adding such features as well. I got details from two of them last week.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 23, 2010
    [Salesforce.com] How will the Salesforce/Jigsaw acquisition change the B2B industry?
    But the Salesforce.com/Jigsaw deal opens new opportunities. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. over 4.5%
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Salesforce.com] Is Email the Workhorse of Demand Gen?
    And with new tools like dialers for Salesforce.com, or dialing services like ConnectAndSell, getting hold of people on the phone is now easier than ever. Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. So is the phone still the most effective today? Email Pros. Email Cons.
  • SMASHMOUTH MARKETING  |  FRIDAY, MARCH 6, 2009
    [Salesforce.com] Top 20 Tweets from Sales 2.0 Conference
    damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. sales20.
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