CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
[Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But is it so much easier than the other products I just listed?
CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 14, 2011
[Salesforce.com] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. What’s missing from the list is CRM integration.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
ANNUITAS | THURSDAY, FEBRUARY 19, 2015
[Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. If you aren’t going to be present at the event, why did you go in the first place?
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 8, 2011
[Salesforce.com] Google+ Pages for B2B Companies
Salesforce.com. Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. The biggest reason is search. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. will update this as it changes.
FEARLESS COMPETITOR | TUESDAY, APRIL 1, 2014
[Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Salesforce.com] 9 Email Marketing Best Practices to Generate More Leads
I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. Email Marketing Best Practices for Lead Gen. 1.
CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
[Salesforce.com] Business Investments that Pay Off
Sales Data Piraeus Data uses a customer-relationship management tool from Salesforce.com, resulting in more comprehensive and current customer data. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. This lead to better decisions about inventory and marketing.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 11, 2010
[Salesforce.com] 3 Ideas on How to Feature the Most Relevant Content on Your Website
Salesforce.com is a B2B company that features timely content. Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. Here are a few. Tweet
LOOPFUSE | MONDAY, DECEMBER 19, 2011
[Salesforce.com] The 2 Keys to Lead Nurture Messaging
To add LoopFuse to Salesforce.com, click here. This is a guest post by Igor Belogolovsky, Cofounder of Clever Zebo , a group of online marketing strategy experts. Interested in doing a guest post? Let us know ! The 2 Keys to Lead Nurture Messaging: 1. Get to the point. 2. Use your real estate wisely. To elaborate: 1. Small, clean look.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
B2B MARKETING INSIDER | THURSDAY, MARCH 3, 2011
[Salesforce.com] How To Overcome The 4 Main Challenges In B2B Content Marketing
Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. How hard can that be, right? Turns out, it is pretty darn hard. Is B2B Marketing Content Being Used?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
[Salesforce.com] HubSpot Spreads Its Wings
Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Do You Know Your Solution's Target Market?
You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 21, 2014
[Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
SAZBEAN | THURSDAY, MAY 17, 2012
[Salesforce.com] Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?
Given that Apple, Amazon, Zappos, USAA, SouthWest Airlines, Zanes Cycles, Richer Sounds, Salesforce.com, O2, American Express. Good enough was good enough, even great, for many in the computer industry. Only insanely great was good enough for Steve Jobs. Why is it an issue? Because of ‘Other Priorities’. What can these other priorities be?
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 15, 2011
[Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
LOOPFUSE | TUESDAY, AUGUST 13, 2013
[Salesforce.com] Back to (Marketing Automation) School Time!
To add LoopFuse to Salesforce.com, click here. This summer has been full of plenty of activities for everyone. My own family has embarked on a myriad of summertime adventures such as enjoying the neighborhood pool, going to the Georgia Aquarium, and floating down the Chattahoochee River in Helen, Georgia. It’s time for Back to School.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Salesforce.com] Have You Refreshed Your Insides Sales Training Program?
” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
MARKETING ACTION | FRIDAY, MAY 17, 2013
[Salesforce.com] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
Today the CRM industry is over $18B in size and includes three companies with over $1B in CRM revenue (Oracle, Salesforce.com and SAP) and 19 companies with over $100M in annual revenue. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Remember ACT!,
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Salesforce.com] The State of Marketing Technology in Asia
Salesforce.com or other CRM systems should be integrated with outbound messaging. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. So what does awesome look like?
LOOPFUSE | MONDAY, SEPTEMBER 16, 2013
[Salesforce.com] The Continuum of Customer Service
To add LoopFuse to Salesforce.com, click here. My wife is in the job market and has been looking at some Account Management opportunities. She’s excited to be looking for new opportunities but somewhat concerned about the focus of some positions she’s seen so far. Responding to wants/desires. Offering a product and fulfilling a need.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
LOOPFUSE | MONDAY, MAY 21, 2012
[Salesforce.com] LoopFuse in the Marketing Automation Times [Podcast]
To add LoopFuse to Salesforce.com, click here. It’s about 20 minutes long. Click this link to listen or download it. Enjoy! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
[Salesforce.com] Taking Your Website to the Next Level « Loopfuse Marketing.
Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange. The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
FUNNEL FOCUS | TUESDAY, MAY 18, 2010
[Salesforce.com] Q&A: Finding & Implementing the Right Marketing Automation Platform
Answer (Christopher Doran): Manticore Technology intergrates with Salesforce.com and Oracle On Demand CRM systems. View the entire Webinar. Question: How does Manticore Technology differ from other Marketing Automation Platforms? Despite what others say - you can't have it all. You're always giving up one attribute for the other.
LOOPFUSE | THURSDAY, SEPTEMBER 9, 2010
[Salesforce.com] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] 10 BtoB Marketers Predictions for 2010
Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
LEAD VIEWS | THURSDAY, JANUARY 20, 2011
[Salesforce.com] Getting The Most Out of Marketing Automation With CRM Integration
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Integration: An Introduction. The Technology.
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
[Salesforce.com] Business Must Have: Social CRM apps
Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
MEASURABLE MARKETING | THURSDAY, APRIL 26, 2012
[Salesforce.com] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Great question: we think that Salesforce.com and Dell Enterprise are both doing some interesting things with their Timeline presence. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Build custom applications. Capture leads on your Facebook page.
ONPATH | TUESDAY, SEPTEMBER 20, 2011
[Salesforce.com] Is Face-to-Face Marketing "Old School?"
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
LOOPFUSE | WEDNESDAY, JUNE 16, 2010
[Salesforce.com] The Future of Marketing Automation « Loopfuse Marketing Automation.
The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space. When the current crop of marketing automation tools was built email marketing was pretty much the centerpiece of an online strategy. LoopFuse ,Inc.
NUSPARK | SATURDAY, MAY 28, 2011
[Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.
HUBSPOT | THURSDAY, JULY 21, 2011
[Salesforce.com] What's the Social Marketplace & Why Should You Care
George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
B2B MARKETING ONLINE | THURSDAY, JANUARY 27, 2011
[Salesforce.com] Don't have the foggiest about The Cloud? Then how come you're already using it?
But of course you have, every time you access Salesforce.com , Google Analytics , Silverpop , or your social media monitoring tool amongst other well-known, cloud-based applications. If there's one buzzword that's absolutely everywhere right now it's Cloud computing. Apparently it's the next big thing. Should we be preparing for it?
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 24, 2011
[Salesforce.com] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity. tools by both sellers and buyers. and as a result, win more business.”.
VOICE-BASED MARKETING | FRIDAY, JANUARY 17, 2014
[Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MARCH 27, 2012
[Salesforce.com] The Importance Of Staying Focused While Teleprospecting
On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
MODERN B2B MARKETING | TUESDAY, AUGUST 30, 2011
[Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 12, 2012
[Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
wanted to share a post from their site that discusses one of Salesforce.com's latest releases, Social Key. Salesforce.com’s New Social Selling Platform , Jon Birdsong, Sales and Marketing Executive for Salesloft, gives a great breakdown of some the key's (bad pun intended) and benefits this new application will provide for sales reps.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
[Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Salesforce.com] What Is CRM? [FAQs]
Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Well, no.
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Salesforce.com] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
ONPATH | TUESDAY, JUNE 21, 2011
[Salesforce.com] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
LOOPFUSE | MONDAY, OCTOBER 4, 2010
[Salesforce.com] The Loopfuse Exchange: Sales & Marketing Best Practices
The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge. Later this afternoon, we will have our first guest blog post for the Loopfuse Exchange by one of our partners, Greg Malpass of Traction Sales and Marketing.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 15, 2013
[Salesforce.com] How to Appeal to Buyer’s Caution
Strong customer success marketing, such as you’ll find from salesforce.com , can show your prospects that everyone else is “already in the know.” Buyers can – and will – learn about your products online. As An appeal to buyers’ caution can paint you in an empathetic light, and build your buyers’ trust in you.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009
[Salesforce.com] How Demand Generation Systems Handle Company Data: Diving into the Details
SFDC" stands for Salesforce.com.) explored this in most depth with Marketo, who clarified that any individual NOT linked to a company by Salesforce.com will be given its own company record (a one-to-one relationship), even if the database contains several individuals from the same organization. Yesterday the final answer trickled in.
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
LOOPFUSE | MONDAY, FEBRUARY 22, 2010
[Salesforce.com] Summary of 5 Ways Marketing Automation Provides Job Security for.
Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January : The rules of engagement are changing, but the rules of marketing accountability are changing more quickly. You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
MARKETING ACTION | MONDAY, SEPTEMBER 15, 2014
[Salesforce.com] How Data Science Is Transforming Sales and Marketing
Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. What in the world is data science? And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
[Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. Having marketing there seemed at first like a kind gesture.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Salesforce.com] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
This a guest post written by Aaron Ross, managing partner of Predictable Revenue, Inc. , a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Aaron is also CEO of PebbleStorm and helps people start fulfilling businesses. So, should you give inbound leads to your outbound sales team? “No!”
B2B IDEAS @ WORK | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 24, 2013
[Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Salesforce.com] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
[Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
The system has a couple of dozen major installations and more smaller clients. _ *True believers might argue that Software as a Service upends this rule by making integration very simple. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. appear at a dizzying pace.
LOOPFUSE | FRIDAY, NOVEMBER 12, 2010
[Salesforce.com] Taking Your Website to the Next Level: Getting your Website Built
If you have a customer relationship management system (CRM) like Salesforce.com, Loopfuse will also transfer information to those systems, where your sales people can log notes about them and their sales status. 5. Create an “Information Architecture”. large company may spend thousands of dollars on weeks’ of IA consulting time. Tweet This!
VIDYARD | MONDAY, SEPTEMBER 15, 2014
[Salesforce.com] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
Additionally, unlike leading-edge video marketing platforms, Facebook offers no opportunity to connect these analytics to marketing automation platforms or CRM systems like Salesforce.com. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
VOICE-BASED MARKETING | TUESDAY, MAY 14, 2013
[Salesforce.com] What’s the Difference between Marketing Automation and Voice-Based Marketing Automation?
Shares data with CRM tools like Salesforce.com. Shares data with CRM tools like Salesforce.com. Most marketers today are familiar with marketing automation. It’s a good question. Marketing organizations today are gaining tremendous value from traditional marketing automation. That’s where voice-based marketing automation comes in.
HUBSPOT | WEDNESDAY, JULY 20, 2011
[Salesforce.com] What is HubSpot?
The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? How did we do?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 9, 2011
[Salesforce.com] Act-On Software Stresses Ease of Use
Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again. By contrast, other systems often put reporting in a separate area.
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, MARCH 20, 2011
[Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
[Salesforce.com] Marketing Automation Venture Funding: Profitable or Profligate?
SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. and Unica.
MARKETING ACTION | THURSDAY, JANUARY 22, 2015
[Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience.
HUBSPOT | TUESDAY, MARCH 8, 2011
[Salesforce.com] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Dharmesh and I have been studying Salesforce.com since we were in school together 6 years ago at MIT when HubSpot was just a twinkle in our eyes. Why Raise More Money? Three Reasons HubSpot Raised Another Funding Round. 1.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 8, 2011
[Salesforce.com] The Marketo Revenue Rockstar event, NYC
million – considerable higher than Salesforce.com salespeople – and 92% of Marketo reps made quota last year. Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. As they always do, this was a great education event. Debbie Qaquish. Debbie Qaquish, Chief Revenue Officer of the Pedowitz Group.
LOOPFUSE | THURSDAY, JULY 22, 2010
[Salesforce.com] Freemium and OpenSource Funnels « Loopfuse Marketing Automation.
Freemium and OpenSource Funnels July 22nd, 2010 by Matthew Quinlan In my last blogpost titled “ Why Free? Why Now? I provided some background on the impetus and the reasoning behind LoopFuse’s move to provide a free marketing automation offering. Providing anything of significant value for free will attract a large number of people.
MODERN B2B MARKETING | THURSDAY, JANUARY 2, 2014
[Salesforce.com] How Should I Structure My Marketing Automation Team?
Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
[Salesforce.com] What I learned at Dreamforce 2011
Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 13, 2012
[Salesforce.com] Sales Checklist: How Do You Prepare Your Day for Success?
Look at my home page on salesforce.com and prioritize any important follow up tasks or interested pipeline… Check! Summer is upon us and so is the time of the year for weekend getaways. Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. Blog post… Check
MODERN B2B MARKETING | THURSDAY, DECEMBER 16, 2010
[Salesforce.com] Setting Your Social Media Strategy – Part 1
Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
MARKETING ACTION | TUESDAY, OCTOBER 21, 2014
[Salesforce.com] Customers are still King.
Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
[Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. has not bought a specific product).
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, SEPTEMBER 11, 2012
[Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
LOOPFUSE | TUESDAY, SEPTEMBER 14, 2010
[Salesforce.com] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is a problem that plagues both sales and marketing.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 3, 2010
[Salesforce.com] Thought-provoking social media trends
The Economist is one of my favorite magazines. usually read it cover to cover. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections. After I read the report, I concluded — to my surprise — that there was really not much new in the report. billion a year in lost productivity.
HUBSPOT | TUESDAY, APRIL 3, 2012
[Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 19, 2010
[Salesforce.com] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Summary: Alsa Marketing is a late entry to small business marketing automation. Alsa has some other unusual features.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Salesforce.com] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue. by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The He can be reached at email@example.com.
LOOPFUSE | MONDAY, OCTOBER 28, 2013
[Salesforce.com] How to win at marketing automation and your next chili cook-off
To add LoopFuse to Salesforce.com, click here. Yes, that's Richard's chili. If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That one talked about refining and tweaking your process.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011
[Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. How’s he solve it? Facebook.
VOICE-BASED MARKETING | MONDAY, JULY 22, 2013
[Salesforce.com] Making Your Mobile Marketing Count with 6 Essential Strategies
Plus you can integrate the data with other reporting tools like Google AdWords and Google Analytics or with Salesforce.com and other CRM tools to track leads through their lifecycle. All the cool kids have smartphones, and there are a lot of cool kids. According to this recent study , there are 91.4 Want more?
LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
[Salesforce.com] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Is there a call-to-action?
VOICE-BASED MARKETING | TUESDAY, OCTOBER 1, 2013
[Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 27, 2010
[Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 6, 2014
[Salesforce.com] The World-Class Network of Jeff Ogden of Find New Customers
The story of the fall was highlighted by the great Salesforce.com blog post, The Importance of Attitude. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. Anything less would not do it justice. blog a lot for one simple reason.
ANNUITAS | MONDAY, JUNE 18, 2012
[Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. This is staggering!
VOICE-BASED MARKETING | MONDAY, OCTOBER 7, 2013
[Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
The lead should be tracked through the sales process to see if it eventually turns into revenue. (If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). Businesses today continue to spend more on content marketing. CEOs care about money.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 30, 2010
[Salesforce.com] Oh…This Thing Is Huge! 63? of beauty
Dreamforce Salesforce salesforce.com.It has arrived! I don’t know how we are going to move this thing to Dreamforce. It took 2 guys that looked like they belong in the WWE to carry into the office but it’s here. This year at Dreamforce we are giving away a 63″ Samsung Plasma (3D ready) TV. The TV will be [.].
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] 25 Most Influential Executives of 2010 – In the Cloud
Tags: Technology Social CRM socialprise salesforce.com Microsoft Dynamics Sales 2.0
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Salesforce.com] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
It can be easily integrated with all CRM and SFA systems, including Salesforce.com. As I look back on my first blog series, I must say: I picked quite the subject to tackle. This deep dive into marketing automation has been almost as fun as it has been informational. hope this series has been as helpful to you as it has to me.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 14, 2015
[Salesforce.com] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Just shoot me an email at Jeff.Ogden at FindNewCustomers dot com, if you are interested in writing a guest post for us.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Salesforce.com] 3 Reasons I’m not at Dreamforce
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. I was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. Just not me.
MODERN B2B MARKETING | MONDAY, DECEMBER 9, 2013
[Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
There is one more category of companies I need to mention: those who are trying to create suites in the Cloud. I am mainly referring to Salesforce.com and NetSuite. Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. The top suites that emerged were Oracle, SAP and IBM – what I call the enterprise suite “troika.”.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Salesforce.com] Why You Need Marketing Analytics, Not Web Analytics
The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. In search?
HUBSPOT | MONDAY, MARCH 23, 2015
[Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.