CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Salesforce.com] Aprimo Marketing Studio Expands the Scope of Marketing Automation
The official launch will be in November at the Salesforce.com Dreamforce conference.) Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs.
LOOPFUSE | FRIDAY, JULY 27, 2012
[Salesforce.com] Better Value, Easier to Use Marketing Automation
To add LoopFuse to Salesforce.com, click here. We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice. That sort of defeats the whole purpose. We gladly (and humbly) accept that description!
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 27, 2010
[Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
LOOPFUSE | THURSDAY, SEPTEMBER 9, 2010
[Salesforce.com] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
LOOPFUSE | MONDAY, OCTOBER 4, 2010
[Salesforce.com] The Loopfuse Exchange: Sales & Marketing Best Practices
The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community. You can skip to the end and leave a response.
VOICE-BASED MARKETING | FRIDAY, JANUARY 17, 2014
[Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. 'Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
SALES INTELLIGENCE VIEW | MONDAY, APRIL 18, 2011
[Salesforce.com] What’s the Difference Between “Sales 2.0? & “Social Selling”?
This trend became even more clear with the purchase of Radian6 by Salesforce.com last month. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 15, 2011
[Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
HUBSPOT | SUNDAY, FEBRUARY 9, 2014
[Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. 'Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Salesforce.com] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Building a highly productive, modern sales organization requires increasing specialization of roles — and frankly, it's a big reason companies like Salesforce.com have such an amazingly phenomenal sales organization. “No!”
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Salesforce.com] B2B Videos: Go Beyond Humdrum
Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
LOOPFUSE | TUESDAY, JANUARY 24, 2012
[Salesforce.com] Spice Up Marketing Automation with a Recipe for Success
To add LoopFuse to Salesforce.com, click here. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
MEASURABLE MARKETING | THURSDAY, APRIL 26, 2012
[Salesforce.com] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Great question: we think that Salesforce.com and Dell Enterprise are both doing some interesting things with their Timeline presence. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Build custom applications. Capture leads on your Facebook page.
FEARLESS COMPETITOR | TUESDAY, APRIL 1, 2014
[Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. 'We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
MODERN B2B MARKETING | THURSDAY, DECEMBER 16, 2010
[Salesforce.com] Setting Your Social Media Strategy – Part 1
Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 3, 2010
[Salesforce.com] Thought-provoking social media trends
>> Salesforce.com predicts that demand for corporate internal social networking services will rise as managers realize that they now know more about strangers on Twitter and Facebook than they do about the people in their own companies. The Economist is one of my favorite magazines. usually read it cover to cover. million users.
JILL KONRATH'S SELLING TO BIG COMPANIES | SUNDAY, MARCH 20, 2011
[Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
HUBSPOT | MONDAY, JULY 30, 2012
[Salesforce.com] 11 Ways to Make Social Media Marketing Less of a Time Suck
For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. social.
LEAD VIEWS | THURSDAY, JANUARY 20, 2011
[Salesforce.com] Getting The Most Out of Marketing Automation With CRM Integration
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Integration: An Introduction. The Technology.
HUBSPOT | MONDAY, APRIL 21, 2014
[Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. 2) Do a clean-up.
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. The Aberdeen Group. Tuesday; 2:00 p.m.
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 24, 2011
[Salesforce.com] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity. tools by both sellers and buyers. and as a result, win more business.”.
HUBSPOT | TUESDAY, MARCH 8, 2011
[Salesforce.com] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 12, 2012
[Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
wanted to share a post from their site that discusses one of Salesforce.com's latest releases, Social Key. Salesforce.com’s New Social Selling Platform , Jon Birdsong, Sales and Marketing Executive for Salesloft, gives a great breakdown of some the key's (bad pun intended) and benefits this new application will provide for sales reps.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 23, 2011
[Salesforce.com] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
Salesforce.com : They just keep on giving me free stuff. We've built a great business with Salesforce.com as it's backbone and they continue find ways to enhance my experience without me having to ask. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Salesforce.com] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
SALES PROSPECTING PERSPECTIVES | TUESDAY, MARCH 27, 2012
[Salesforce.com] The Importance Of Staying Focused While Teleprospecting
On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
LOOPFUSE | MONDAY, JULY 19, 2010
[Salesforce.com] Are you ready to lead?
Are you ready to lead? July 19th, 2010 by Marcus Tewksbury The face of marketing is changing. Techniques and approaches that worked as recently as 18 months ago will fall by the way side within the next 18. I’ll paraphrase Gretzky here; the goal is to not be where the ball is, but where it’s GOING TO BE. Review the following list.
LOOPFUSE | TUESDAY, JULY 20, 2010
[Salesforce.com] Welcome Cindy Ryan, Director of Marketing
Welcome Cindy Ryan, Director of Marketing July 20th, 2010 by Sean Dwyer I would like to welcome Cindy Ryan to the Loopfuse team. Cindy joins us as Director of Marketing at a time of rapid growth for our company especially with the recent launch of Loopfuse Freeview , the first and only freemium marketing automation offering. LoopFuse ,Inc.
LOOPFUSE | FRIDAY, NOVEMBER 12, 2010
[Salesforce.com] Taking Your Website to the Next Level: Getting your Website Built
If you have a customer relationship management system (CRM) like Salesforce.com, Loopfuse will also transfer information to those systems, where your sales people can log notes about them and their sales status. Continuing with tips Taking Your Website to the Next Level , below is an excerpt from the article on “Getting your Website Built”…….
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 30, 2010
[Salesforce.com] Oh…This Thing Is Huge! 63? of beauty
Dreamforce Salesforce salesforce.com.It has arrived! don’t know how we are going to move this thing to Dreamforce. It took 2 guys that looked like they belong in the WWE to carry into the office but it’s here. This year at Dreamforce we are giving away a 63″ Samsung Plasma (3D ready) TV. The TV will be [.].
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] 25 Most Influential Executives of 2010 – In the Cloud
Tags: Technology Social CRM socialprise salesforce.com Microsoft Dynamics Sales 2.0
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 15, 2013
[Salesforce.com] How to Appeal to Buyer’s Caution
Strong customer success marketing, such as you’ll find from salesforce.com , can show your prospects that everyone else is “already in the know.” Buyers can – and will – learn about your products online. As An appeal to buyers’ caution can paint you in an empathetic light, and build your buyers’ trust in you.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 19, 2013
[Salesforce.com] “All there is in business is (digital) marketing and innovation” – Peter Drucker
Technology cloud – software to manage these processes, such as Marketo/Eloqua/Salesforce.com. 'Buffer “Business has only two functions — marketing and innovation.” Digital Marketing). ? Peter F. Drucker. He did not use the term digital marketing, but it was added to bring his quote up to date.). The late Peter Drucker is right.
VOICE-BASED MARKETING | TUESDAY, MAY 14, 2013
[Salesforce.com] What’s the Difference between Marketing Automation and Voice-Based Marketing Automation?
Shares data with CRM tools like Salesforce.com. Shares data with CRM tools like Salesforce.com. 'Most marketers today are familiar with marketing automation. It’s a good question. Marketing organizations today are gaining tremendous value from traditional marketing automation. That’s where voice-based marketing automation comes in.
VOICE-BASED MARKETING | MONDAY, OCTOBER 7, 2013
[Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). 'Businesses today continue to spend more on content marketing. If you’re a content marketer, that may be reason to cheer, but it should also be reason for apprehension.
B2B IDEAS @ WORK | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
LOOPFUSE | MONDAY, SEPTEMBER 16, 2013
[Salesforce.com] The Continuum of Customer Service
To add LoopFuse to Salesforce.com, click here. 'My wife is in the job market and has been looking at some Account Management opportunities. She’s excited to be looking for new opportunities but somewhat concerned about the focus of some positions she’s seen so far. Responding to wants/desires. Offering a product and fulfilling a need.
LOOPFUSE | THURSDAY, JULY 22, 2010
[Salesforce.com] Freemium and OpenSource Funnels « Loopfuse Marketing Automation.
Freemium and OpenSource Funnels July 22nd, 2010 by Matthew Quinlan In my last blogpost titled “ Why Free? Why Now? I provided some background on the impetus and the reasoning behind LoopFuse’s move to provide a free marketing automation offering. Providing anything of significant value for free will attract a large number of people.
VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
[Salesforce.com] What I learned at Dreamforce 2011
Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
WORKFACE | TUESDAY, JANUARY 3, 2012
[Salesforce.com] Web 4.0: The Era of Online Customer Engagement
Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. I’m not talking about luddites holding your company back. Web 2.0
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, SEPTEMBER 12, 2012
[Salesforce.com] Inside Sales Is The New Outside Sales
Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Inside Sales is “remote selling” or the “virtual salesperson” who interacts professionally from a remote location. versus 0.5% Sales
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, SEPTEMBER 12, 2012
[Salesforce.com] Inside Sales Is The New Outside Sales
Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles.
B2B MARKETING INSIDER | THURSDAY, MARCH 3, 2011
[Salesforce.com] How To Overcome The 4 Main Challenges In B2B Content Marketing
Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. How hard can that be, right? Turns out, it is pretty darn hard. Is B2B Marketing Content Being Used?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 2, 2011
[Salesforce.com] Your New Inside Sales Hires Should Be Producing Leads In 5 Days.
Wed-Thurs: Introduction to skill-set, methodology, client technology, Salesforce.com. I’m very proud of the training program we have here at AG for new reps. We have our BDR’s (assuming you don’t miss any days due to record snow falls) up and running within 5 business days. Here they are. You may say.”our
LOOPFUSE | TUESDAY, AUGUST 10, 2010
LOOPFUSE | TUESDAY, SEPTEMBER 14, 2010
[Salesforce.com] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is the key starting point for any content strategy.
LOOPFUSE | MONDAY, OCTOBER 4, 2010
[Salesforce.com] A Lead: An Expression of Interest
A Lead: An Expression of Interest October 4th, 2010 by Greg Malpass One of the largest and most frequent problems that plague the sales and marketing relationship is the quality and quantity of leads. Tomes have been dedicated to the subject and some very smart consultants make a lot of coin advising on it. lead isn’t a person.
NUSPARK | SATURDAY, MAY 28, 2011
[Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’m sure you remember the old days. Your definitions of quality leads differed from ours.
MARKETING INTERACTIONS | FRIDAY, SEPTEMBER 11, 2009
[Salesforce.com] Sales 2.0 Conference: The Real-Time Economy
To give you a taste of what's possible, some of the results presented in case studies include: 12% increase in pipeline with an ROI of 321% by using salesforce.com as a hub. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 Co-Creation - buyers want to be involved. Sales 2.0
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
[Salesforce.com] Business Must Have: Social CRM apps
Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
LOOPFUSE | MONDAY, DECEMBER 19, 2011
[Salesforce.com] The 2 Keys to Lead Nurture Messaging
To add LoopFuse to Salesforce.com, click here. This is a guest post by Igor Belogolovsky, Cofounder of Clever Zebo , a group of online marketing strategy experts. Interested in doing a guest post? Let us know ! The 2 Keys to Lead Nurture Messaging: 1. Get to the point. Use your real estate wisely. To elaborate: 1. Small, clean look.
LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
[Salesforce.com] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Is there a call-to-action?
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 11, 2012
[Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] Dreamforce – See Your Leads in 3D
Dreamforce salesforce.com salesview social selling socialprise Last year at Dreamforce InsideView showed the power of Smart Agents and how it developed typical data into sales intelligence. This year InsideView is going a few steps forward to show companies how to get a 3D view of your customers and prospects to increase revenue.
HUBSPOT | WEDNESDAY, AUGUST 24, 2011
[Salesforce.com] How to Make an (R)VIP Appearance at Dreamforce
Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. 10 Info-Packed Sessions. Catch this session on Wednesday, August 31 from 2:00 - 3:00 PM and on Friday, September 2 from 8:30 - 9:30 AM.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 24, 2013
[Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
B2B LEAD GENERATION BLOG | FRIDAY, JULY 7, 2006
[Salesforce.com] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
Neither Salesforce.com nor Sugar CRM are. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
VOICE-BASED MARKETING | TUESDAY, OCTOBER 1, 2013
[Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
SALES INTELLIGENCE VIEW | THURSDAY, MAY 6, 2010
[Salesforce.com] Who will own business content?
John Blossom, probably the smartest analyst to follow the convergence of technology and content, has written a very thoughtful analysis of Salesforce.com’s Content as a Platform (aka Data as a Service) strategy. John poses an interesting, and I think fundamental, question: who will own the content (e.g.
LOOPFUSE | WEDNESDAY, SEPTEMBER 29, 2010
[Salesforce.com] Straight from the Horse's Mouth (Interview Sales) « Loopfuse.
Straight from the Horses Mouth (Interview Sales) September 29th, 2010 by Marcus Tewksbury If you want to know what’s happening with your customers, start with your sales team. Nobody should have a better perspective than sales. As it so happens, that’s exactly what’s also needed for truly effective marketing. Organize formal interviews.
LOOPFUSE | TUESDAY, OCTOBER 5, 2010
[Salesforce.com] WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May. Since then we’ve had a lot happen with the release of FreeView and then the announcement of our Partner program. We’ve now been able to revisit that plugin and add functionality to it. Pinging is currently not allowed.
LOOPFUSE | THURSDAY, OCTOBER 28, 2010
[Salesforce.com] Friend or Foe (Competitive Assessment) « Loopfuse Marketing.
Friend or Foe (Competitive Assessment) October 28th, 2010 by Marcus Tewksbury As Sun Tzu, historical author of the Art of War , once said, “Keep your friends close, but your enemies closer.” When considering any marketplace it’s critical to understand the competitive landscape. Are they bootstrapped startups? Or cash rich incumbents?
ONPATH | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] Increase Your Income 1000%
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal No, that's not a typo. Brian Tracy (motivational speaker and best-selling author) shares a simple formula to increase your income by 1,000 percent. Watch and learn the secrets.
VOICE-BASED MARKETING | THURSDAY, JULY 4, 2013
[Salesforce.com] Declaring Independence from the Traditional On-Premise Call Center
Be free to integrate your virtual call center with other applications such as Zendesk Salesforce.com, or any other of your business’s applications. 'Happy Independence Day! The Freedom to Field Calls On Any Phone, Anywhere. Freedom From Expensive Equipment. Freedom to Integrate Your Systems. You’re not a prisoner: you run a business.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011
[Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. m CMO of Eloqua. Share email.
VOICE-BASED MARKETING | MONDAY, JULY 29, 2013
[Salesforce.com] The Fashionable Guide to VBMA Application Integrations
But when integrating VBMA’s call tracking technology with your CRM —with Salesforce.com, for example—a call from an existing prospect triggers a screen-pop one-click access to that lead’s CRM information. 'Any good fashion fiend knows that it’s never about just one shirt, one pair of pants. Never Lose Another Beloved Lead. Oh the horror!
LOOPFUSE | WEDNESDAY, JULY 14, 2010
[Salesforce.com] Why APIs Matter
Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply. However, what is often missed is this automation can expand outside of the product itself. You can skip to the end and leave a response.
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Salesforce.com] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
It can be easily integrated with all CRM and SFA systems, including Salesforce.com. As I look back on my first blog series, I must say: I picked quite the subject to tackle. This deep dive into marketing automation has been almost as fun as it has been informational. hope this series has been as helpful to you as it has to me.
B2B VOICES | MONDAY, OCTOBER 4, 2010
[Salesforce.com] We’re All Publishers Now
But Anshu Sharma , VP of Force.com platform product management at salesforce.com is also an Irregular, as is Craig Cmehil , senior product specialist at SAP AG. Moreover, in many ways, Forbes is not the first publisher to take this step. Though there is a presumption that we’ll avoid overt production promotion in the blogs.).
LOOPFUSE | MONDAY, OCTOBER 28, 2013
[Salesforce.com] How to win at marketing automation and your next chili cook-off
To add LoopFuse to Salesforce.com, click here. 'Yes, that's Richard's chili. If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That one talked about refining and tweaking your process.
NUSPARK | SATURDAY, JULY 17, 2010
[Salesforce.com] Set the Record Straight: Marketing Automation vs. Email Programs
Most systems integrate well with SalesForce.com, but also others. We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Get it?
VIDYARD | THURSDAY, DECEMBER 12, 2013
[Salesforce.com] Create Video Marketing for the Entire Sales Funnel
'Editor’s note: This post originally appeared as contributed content on Salesforce.com. . While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. What’s the Ideal Content Mix? Top of Funnel Content.
SAZBEAN | THURSDAY, MAY 17, 2012
[Salesforce.com] Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?
Given that Apple, Amazon, Zappos, USAA, SouthWest Airlines, Zanes Cycles, Richer Sounds, Salesforce.com, O2, American Express. Good enough was good enough, even great, for many in the computer industry. Only insanely great was good enough for Steve Jobs. Why is it an issue? Because of ‘Other Priorities’. What can these other priorities be?
TRADESMEN INSIGHTS | THURSDAY, MARCH 4, 2010
[Salesforce.com] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Salesforce.com] Will Marketing Technology Look Like iOS Someday?
Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. what do I do with all this?". Consolidation vs. Diversification. Maybe. Neither?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
[Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. new user interface is planned for next year. has not bought a specific product).
LEADSLOTH | THURSDAY, AUGUST 27, 2009
[Salesforce.com] B2B Marketing University: What Do You Want to Learn About?
years ago Salesforce.com was tiny compared to Siebel. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
VOICE-BASED MARKETING | MONDAY, JULY 22, 2013
[Salesforce.com] Making Your Mobile Marketing Count with 6 Essential Strategies
Plus you can integrate the data with other reporting tools like Google AdWords and Google Analytics or with Salesforce.com and other CRM tools to track leads through their lifecycle. 'All the cool kids have smartphones, and there are a lot of cool kids. According to this recent study , there are 91.4 Want more?
HUBSPOT | FRIDAY, JUNE 15, 2012
[Salesforce.com] The Ultimate Guide to Creating Compelling Case Studies
Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? Part 3: Show Results.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Salesforce.com] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
There's also Salesforce.com and Force.com. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Phil is the author of The Age of the Platform , The New Small , Why New Systems Fail , and The Next Wave of Technologies. How to compete against an entrenched platform.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Salesforce.com] 3 Reasons I’m not at Dreamforce
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. Just not me. No thank you.
HUBSPOT | TUESDAY, APRIL 2, 2013
[Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Note About These Metrics. million.
B2BBLOGGERS | TUESDAY, NOVEMBER 9, 2010
[Salesforce.com] Tapping Social Networks for Business: Interview with @ClaraShih.
After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. Clara recently released a second edition of this bestselling book. Two Way Conversation 5.
LOOPFUSE | THURSDAY, OCTOBER 7, 2010
[Salesforce.com] Getting to Know You. Digitally (Online Research)
Getting to Know You. Digitally (Online Research) October 7th, 2010 by Marcus Tewksbury When you are fairly unfamiliar with your new target segment one mandatory step is to begin an online research program. In our ubiquitously digital world there is an enormous amount of content that is easily available that can give you a head start.
LOOPFUSE | MONDAY, OCTOBER 18, 2010
[Salesforce.com] Look Before You Leap (Market Sustainability)
Look Before You Leap (Market Sustainability) October 18th, 2010 by Marcus Tewksbury Yes, there is a successful formula for transforming your approach to the marketplace by arming your marketing, social, and pr teams with a sales mindset that can give you unfair competitive advantage. Selling marketing software to a retailer? Then it would be COGS.
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
[Salesforce.com] Marketing Automation Venture Funding: Profitable or Profligate?
SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. and Unica.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011
[Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
In this case, it’s Radian6, recently sucked up by Salesforce.com. Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free.
HUBSPOT | WEDNESDAY, MARCH 9, 2011
[Salesforce.com] 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia
Part of that statement motivated me to partner with Salesforce.com and Google on this deal as they are asteroids that could blow up our spaceship or could accelerate it if we can hitch a ride. Yesterday we shared some exciting news, announcing our Series D investors. These lessons apply to any business striving for excellence. ” 5.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Salesforce.com] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue. 'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The He can be reached at firstname.lastname@example.org.
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 8, 2011
[Salesforce.com] 5 Things Your Inside Team Can Do To Adapt To The Sales "Ebb & Flow"
3- Provide a platform for information sharing amongst colleagues - Chatter on Salesforce.com is a great tool for everyone to share collective ideas on ways of tweaking/improving current procedures. The last thing we all want is a sales rep that is going to sit back and expect things to get better by doing things the same exact way.
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
[Salesforce.com] Webinar: Launching your first email campaign and viewing analytics
Webinar: Launching your first email campaign and viewing analytics September 13th, 2010 by Cindy Ryan Live Webinar: Thursday September 16th, 2010 11am PDT/2pm EDT Join us for the launch of our new webinar series “Light the Fuse. Email marketing is an effective way to nurture your existing database of prospects. Get FUSED! LoopFuse ,Inc.
LOOPFUSE | WEDNESDAY, OCTOBER 13, 2010
[Salesforce.com] Size Doesn't Always Matter (Market Size) « Loopfuse Marketing.
Size Doesnt Always Matter (Market Size) October 13th, 2010 by Marcus Tewksbury Just because a market is big does not mean it’s desirable. When evaluating entering a new market it’s important to try and assess the space’s future prospects. Clearly, there is a lot of masked complexity here. Technology innovation is often a predictive indicator.
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[Salesforce.com] Demandbase: A New Twist In The Lead Management Automation Market
would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Salesforce.com] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s. 'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. How much do we need to know about our CRM system to be good at this marketing automation stuff?”
VIDYARD | MONDAY, MARCH 3, 2014
[Salesforce.com] The Ultimate Sales Enablement Combo: Video and CRM
'Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 13, 2012
[Salesforce.com] Sales Checklist: How Do You Prepare Your Day for Success?
Look at my home page on salesforce.com and prioritize any important follow up tasks or interested pipeline… Check! Summer is upon us and so is the time of the year for weekend getaways. Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. Blog post… Check