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  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] InsideView of Foursquare
    Tags: Conferences Social Selling Dreamforce Sales salesforce.com social media social selling
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 13, 2011
    [Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
    In this case, it’s Radian6, recently sucked up by Salesforce.com.  A quick trip to the book’s website   reveals a very, very concerted effort to sell speaking engagements and consulting.  So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. Oh, crap, you did. Yup, did that too.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Salesforce.com] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 9, 2010
    [Salesforce.com] Are Your Inside Sales Reps sacrificing Effectiveness for Efficiency?
    CRM suites like Salesforce.com and Netsuite.com have revolutionized the industry from a efficiency standpoint. One of the most popular features amongst our team in our salesforce.com is the ability to set up email templates. It all sounds so great…but BEWARE!! Please keep in mind that these are our organizational definitions.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Salesforce.com] Oracle Buys Market2Lead Intellectual Assets
    This is why I prefer the term "demand generation" for B2B marketing automation, although it's been a losing battle.) If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2008
    [Salesforce.com] Bah, Humbug: Let's Not Forget the True Meaning of On-Demand
    Both Angoss and CopperKey offer scoring plug-ins to Salesforce.com. Salesforce.com data), or you must supplement the data with known variables (e.g. I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2009
    [Salesforce.com] LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement
    With the benefit of 20/20 hindsight, LucidEra’s strategic decision to focus on building sales analysis applications primarily for Salesforce.com was a mistake. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1% Much seems to focus on the apparent operating costs. penetration.
  • LEANDATA  |  TUESDAY, OCTOBER 28, 2014
    [Salesforce.com] Dreamforce 14 – Hot or Not
    According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. The party’s over but the buzz is still around.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [Salesforce.com] Act-On Software Does List-Based Demand Generation
    In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. This is more than many other products offer.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
    GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.
  • VIEWPOINT  |  THURSDAY, AUGUST 30, 2012
    [Salesforce.com] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
    He helped build Salesforce.com with an outbound marketing perspective into the mid-market. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. There are all these things we’ve got to do.’
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 30, 2010
    [Salesforce.com] Oh…This Thing Is Huge! 63? of beauty
    Dreamforce Salesforce salesforce.com.It has arrived! I don’t know how we are going to move this thing to Dreamforce. It took 2 guys that looked like they belong in the WWE to carry into the office but it’s here. This year at Dreamforce we are giving away a 63″ Samsung Plasma (3D ready) TV. The TV will be [.].
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Salesforce.com] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. 
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Salesforce.com] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. What Are Drip Marketing Campaigns? Sync with SalesForce.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 26, 2013
    [Salesforce.com] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
    PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99). Author: Lisa Handley CeBIT has changed! Today, CeBIT is a three-day crash course in everything you need to understand about the new wave of digital transformation. Here are five things that we’re excited about! 1. Reaching the Connected Customer.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 8, 2010
    [Salesforce.com] The results of “best marketing company” are in
    Salesforce.com had 2 votes. ???The results are in. Out of 480 votes in total. HubSpo t  was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Eloqua had 53 votes. Market2Lead had 53 votes. Pardot had 5 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 4, 2008
    [Salesforce.com] Streamline Customer Acquisition to Grow With Reduced Funding
    For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx. Manage your complexity. Enjoy
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Salesforce.com] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Happy Xchanging!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 27, 2009
    [Salesforce.com] Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
    The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Also, Rasmus Menke, the Salesforce.com product manager responsible for email, was very insightful and helpful. Content is King.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] Marketo’s Greatest Blog Hits of 2011
    The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. What you won’t see are song titles scrolling across your screen as with the classic TV commercials enticing you to order. Cheers!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Salesforce.com] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. by Dayna Rothman What a packed day here at the Marketo User Summit! Awesome.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it.
  • CMO ESSENTIALS  |  TUESDAY, SEPTEMBER 22, 2015
    [Salesforce.com] Dreamforce 2015: Focus on Insight-Driven Customer Success
    I spent last week at Salesforce.com’s annual user conference: Dreamforce. Similar to years past, the event was massive. Its 150,000 registrants (end-users, technology and service providers, as well as analysts like myself) took over downtown San Francisco. As anticipated, Salesforce used the event to announce numerous new capabilities: 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Salesforce.com] The Revenue Performance Management Bandwagon
    Salesforce.com created the cloud computing category.  by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Imitation is easy. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Salesforce.com] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 29, 2009
    [Salesforce.com] LoopFuse Offers No-Frills Demand Generation
    Because its sales process depends heavily on free trials, the company has developed a self-service wizard that guides users through the process of connecting to Salesforce.com , including an automated check for whether LoopFuse has been granted access permissions in the client’s Salesforce.com installation.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Salesforce.com] Business Investments that Pay Off
    Sales Data Piraeus Data uses a customer-relationship management tool from Salesforce.com, resulting in more comprehensive and current customer data. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. This lead to better decisions about inventory and marketing.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MARCH 2, 2011
    [Salesforce.com] TDWI Vendor Panel on the Future of BI – part Two
    For example, SalesForce.com has their Chatter feature, much like a Facebook for the enterprise. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. To read part one, click HERE.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Salesforce.com] NetProspex Product Review: Powerhouse for Lead Lists
    Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We love them all and use them all in parallel.
  • LEADSLOTH  |  THURSDAY, AUGUST 27, 2009
    [Salesforce.com] B2B Marketing University: What Do You Want to Learn About?
    years ago Salesforce.com was tiny compared to Siebel. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 18, 2009
    [Salesforce.com] Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
    I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. This applies both to SalesView and Salesforce.com. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 30, 2009
    [Salesforce.com] OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business
    The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. OfficeAutoPilot’s sales automation is not as sophisticated as specialized sales automation systems like Salesforce.com or even Goldmine. for whether this will change.) But small businesses are different.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Salesforce.com] Measure Your ROI on Social Media Leads
    It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Lead Source Measurement Needs Improvement. You can’t see data on individual users.
  • MARKETING EDGE  |  TUESDAY, JUNE 24, 2008
    [Salesforce.com] George Carlin, Marketing, and Social Media
    Salesforce.com CEO Marc Benioff wrote a book on this issue. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Salesforce.com] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    An Admin’s Take on Salesforce.com Spring ’14 [Review]. Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Outbound marketing – What is that, you ask? Sales – Make sure you sign up for alerts!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Salesforce.com] Give Us Freedom! Lessons for Corporate America
    Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our loss of independence is not only from government. We see this change playing out today.
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.
  • FATHOM  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
    Herrmann,  Vice President  of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. We hope to see you there!
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Salesforce.com] LinkedIn Adds the Ability to Follow Companies
    This beats out Salesforce.com with 86 followers and 4000+ employees. With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. It is extremely simple to follow a company.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
    The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Salesforce.com] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
    client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer. We do not quit. Tie incentives to it.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 16, 2008
    [Salesforce.com] 6 Ways to Get Sales to Adopt CRM Systems
    Rather than enforcing adoption through techniques such as commision hold-backs or managerial review, we have the unique opportunity to encourage adoption by making a CRM system (whether Siebel On Demand, Salesforce.com, or Dynamics CRM) into a place where sales people receive enough value to want to adopt it. How can you do that?
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Salesforce.com] 'What is?' - 5 Need To Knows For Marketing Superstars
    SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. I hear questions that begin with 'what is?' quite often during my consulting calls. Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. This article is intended to define 5 critical 'what is?'
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Marketing Automation Update: Manticore VII Released
    The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company's original focus was on web analytics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Salesforce.com] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    Salesforce.com : They just keep on giving me free stuff. We've built a great business with Salesforce.com as it's backbone and they continue find ways to enhance my experience without me having to ask. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2008
    [Salesforce.com] LucidEra Takes a Shot at On-Demand Analytics
    Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. Problem(s) solved, eh?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 24, 2008
    [Salesforce.com] ADVIZOR's In-Memory Database Supports Powerful Visualization
    Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A 30-day trial version of this costs $49.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Salesforce.com] First Look at New Marketo Release
    Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo’s case, though, it’s less a matter of adding sales-type functions than tightening its integration with Salesforce.com. release of his flagship product, scheduled for March 3.
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 8, 2007
    [Salesforce.com] One way to tackle closed loop marketing
    With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. Now that the summer is behind us I feel that I have a few extra pounds from the BBQs and beers on the patios. I've promised myself to go for at least 2 morning runs during the week and a trip the gym on the weekend. Click on the ad. It isn't. Chad H.
  • ACQUIRING MINDS  |  THURSDAY, APRIL 9, 2009
    [Salesforce.com] Sales 2.0 Techniques for the Job Search
    FREE CRM - Yes that's right - the entry level version of Salesforce.com (Personal Edition) is free. This intelligence is invaluable as it indicates that your recipient has forwarded your email or resume to colleagues. $99 per year - The Salesforce.com Group Edition provides trackable email. One of the key benefits of 2.0
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.
  • LEANDATA  |  MONDAY, DECEMBER 22, 2014
    [Salesforce.com] Why Sales Ignores Your Leads
    Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. Is the sales team really letting the leads go stale to spite you? Probably not. Constantly.
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 26, 2007
    [Salesforce.com] How to Improve Your Email Newsletter
    These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Tags: email newsletters , enewsletter , Cheers , Norm , CRM , Salesforce.com , blogletter , Globe & Mail. Email Newsletter 2.0 Chad H.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 2, 2011
    [Salesforce.com] Your New Inside Sales Hires Should Be Producing Leads In 5 Days.
    Wed-Thurs: Introduction to skill-set, methodology, client technology, Salesforce.com. I’m very proud of the training program we have here at AG for new reps. We have our BDR’s (assuming you don’t miss any days due to record snow falls) up and running within 5 business days. Here they are. 1. You may say.”our
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] QlikView's New Release Focuses on Enterprise Deployment
    I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it. Here’s what’s up. Business is good. But more big enterprises are signing on as well.
  • TONY ZAMBITO  |  MONDAY, FEBRUARY 22, 2010
    [Salesforce.com] Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
       Many sales teams today start their day by turning on such applications as Salesforce.com while marketing teams perhaps dig deep into report generators from CRM and Data Mining applications.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 1, 2009
    [Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
    Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Salesforce.com] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    He comments, “Salesforce.com is a good example. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. Magazine, Multi-Housing News and Hospitality Design. ” Convergence: Technology, CRM & Social Media.
  • LEANDATA  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] How Revenue Analytics Can Kill (Your Career)
    In my experience working with companies of all sizes with Salesforce.com and Marketo reporting, I’ve seen how widespread this problem is and recognized just how big the challenge of getting to great analytics is for marketers. Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. Well expand I have, read on. And so it goes.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practitioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 5, 2007
    [Salesforce.com] Marketing Sherpa Moment of Fame
    Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package. The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo! Big Idea Chair award.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Setting Your Social Media Strategy – Part 1
    Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Salesforce.com] Turning Web Site Visitors into Paying Customers
    Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# ERP Internet Cust. Contact Us Got a Question?
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Salesforce.com] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    There's also Salesforce.com and Force.com. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Phil is the author of The Age of the Platform , The New Small , Why New Systems Fail , and The Next Wave of Technologies. How to compete against an entrenched platform.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
    Salesforce.com announces Chatter, social computing for enterprise companies. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review.  December 2009 Online Marketing News.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Salesforce.com] Have You Refreshed Your Insides Sales Training Program?
    ” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 8, 2011
    [Salesforce.com] 5 Things Your Inside Team Can Do To Adapt To The Sales "Ebb & Flow"
    The last thing we all want is a sales rep that is going to sit back and expect things to get better by doing things the same exact way. When push comes to shove, the sales world is a grind. It is unforgiving. You’re only as good as what you put up last quarter, last month or even last week. Expectations were running high.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 12, 2011
    [Salesforce.com] A New Year A New Take On Inside Sales
    Learn the ins and outs of salesforce.com. 2011 kicked off with a good amount to be thankful for. year of laughs, hard work, goodbyes and hellos, all resulting in new beginnings. have accepted the position of Manager of Client Operations here at AG, with a pretty cool task at hand. the smart move would be to start with one slice.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Salesforce.com] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Summary: Alsa Marketing is a late entry to small business marketing automation. Alsa has some other unusual features.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 4, 2010
    [Salesforce.com] Genoo and Act-On Software Add Social Marketing Features
    It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Naturally our friends in the business marketing space have been adding such features as well. I got details from two of them last week.
  • SMASHMOUTH MARKETING  |  FRIDAY, MARCH 6, 2009
    [Salesforce.com] Top 20 Tweets from Sales 2.0 Conference
    damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. sales20.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 30, 2006
    [Salesforce.com] Sage Software Offers Sound Rules for CRM
    Specifically, Sage CRM faces sells against three types of challengers: point solutions such as contact management or customer service systems; enterprise software such as Siebel/Oracle or SAP CRM; and hosted systems such as Salesforce.com and RightNow. contact management, and SalesLogix and Sage CRM for CRM. Planning pays”, “6.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 15, 2007
    [Salesforce.com] Accenture Paper Offers Simplified CRM Planning Approach
    As I’ve pointed out many times before, consultants love their 2x2 matrices. Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. But am I a cynic?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2009
    [Salesforce.com] Demand Generation Vendors Offer Few Social Media Applications
    Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But it does save a few keystrokes.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [Salesforce.com] Demand Generation Vendor Traffic Rankings
    Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. You can see that post here.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Salesforce.com] Top 20 Tweets from Sales 2.0 Conference
    sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. sales
  • PR MEETS MARKETING  |  THURSDAY, OCTOBER 25, 2007
    [Salesforce.com] PRMeetsMarketig Weekly Digest: October 25, 2007
    just learned from paidcontent.org that CrispyNews was acquired by Salesforce.com earlier this year. Who would've thought a $15 billion valuation for Facebook? figured so many people are blogging about this that there's no need to include in this weeks digest. Here's your Weekly Digest:  . It's the Positive that Counts. Probably not.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 6, 2010
    [Salesforce.com] Genoo Offers Web Marketing for Small Business
    Genoo offers bidirectional synchronization with Salesforce.com, although only a handful of the company's 32 current clients actually use it. Users have considerable control over which leads are shared, with options to create queues for leads to send to Salesforce and to specify which Salesforce.com campaigns will send leads back to Genoo.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Salesforce.com] The C-Word and Higher Education Marketing
    My ears first perked up when listening to a talk from the admissions team at Wayne State University at Salesforce.com’s non-profit track at the Dreamforce event. The At each event in in the last two years, it has been increasingly difficult to avoid the “C-word.” Universities Focusing on Impact and Outcomes.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, OCTOBER 27, 2008
    [Salesforce.com] Channel Management Solutions Landscape 1
    This is certainly the salesforce.com vision. Salesforce.com. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. There are many different flavors and functions of Channel Management. MarketBridge.
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [Salesforce.com] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    Costs are being cut with as-a-service applications such as Salesforce.com. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. So will this budget season prove to be scarier than most? Do White Papers Still Engage?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 9, 2011
    [Salesforce.com] Act-On Software Stresses Ease of Use
    Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again. By contrast, other systems often put reporting in a separate area.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 21, 2011
    [Salesforce.com] How to Overcome the Four Main Challenges in B2B Content Marketing
    Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Salesforce.com] Social Media & Marketing Automation
    Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How useful is this?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 18, 2005
    [Salesforce.com] B2B Lead Generation Blog: Give Lead Generation Some Respect
    « Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 27, 2005
    [Salesforce.com] B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation
    « Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Well call her Kristin.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Salesforce.com] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? End of independent review.
  • SMASHMOUTH MARKETING  |  THURSDAY, MAY 7, 2009
    [Salesforce.com] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    As mentioned in my book, salesforce.com discovered this in 2003 when the company started a concerted effort to sell to large companies and traditional demand generation marketing wasn’t reaching target accounts. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 In Sales 2.0,
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Salesforce.com] Genius.com Accelerates The Close Part 1 - Smashmouth Review
    Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? End of independent review.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [Salesforce.com] Sharing Space: Marketing and Sales
    Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Come Together.
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [Salesforce.com] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    As mentioned in my book, salesforce.com discovered this in 2003 when the company started a concerted effort to sell to large companies and traditional demand generation marketing wasn’t reaching target accounts. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 In Sales 2.0,
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 25, 2009
    [Salesforce.com] Smashmouth Review - Genius.com Accelerates The Close Part 1
    Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? sales genius
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] 5 Tips to Make Sales and Marketing Live Happily Ever After
    The presentation featured HubSpot's Business Systems Manager Leah Norris (who represented the marketing side) and Nancy Kamerer, account executive and former senior director of sales development at Salesforce.com, who represented the sales side. This is a guest blog post written by David Kirkpatrick. Why "SMarketing"? Connect with HubSpot
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    With over 15 years of experience in various sales, executive and training roles John has established himself as a prominent trainer and consultant for companies like Salesforce.com, HP, NCR and many others around the world. Through this sales intelligence platform, I am able to see all of the connections  I have in the organization.
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