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  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Salesforce.com] The Loopfuse Exchange: Sales & Marketing Best Practices
    The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community.  You can skip to the end and leave a response.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Salesforce.com] Top 5 Lead Source Best Practices
    When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other.  by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management.  Avoid lead source clutter.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] B2B Videos: Go Beyond Humdrum
    Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
  • LOOPFUSE  |  TUESDAY, JANUARY 24, 2012
    [Salesforce.com] Spice Up Marketing Automation with a Recipe for Success
    To add LoopFuse to Salesforce.com, click here. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 26, 2012
    [Salesforce.com] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
    Great question: we think that Salesforce.com and Dell Enterprise are both doing some interesting things with their Timeline presence. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Build custom applications. Capture leads on your Facebook page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Salesforce.com] Klout rants are becoming a cottage industry
    Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
    Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. Systems were included only if their data (or derived data such as model scores) was available to other systems for campaigns and messaging. But things aren’t quite so simple. In fact, most do not.
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Salesforce.com] What's the Social Marketplace & Why Should You Care
    George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Salesforce.com] The Challenger Approach to Opportunity Management
    Embedding the application in seller workflow, specifically, native on Salesforce.com, to create a one-stop portal for all opportunity-related data and insight. 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. Wrong.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. 'I have been to a lot of marketing events, on both sides of the booth. 1) If you go, be present. It’s a waste of your time and your company’s money. Great show.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] The State of Marketing Technology in Asia
    Salesforce.com or other CRM systems should be integrated with outbound messaging. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. So what does awesome look like?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter
    Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Salesforce.com] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity. tools by both sellers and buyers. and as a result, win more business.”.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
  • LEAD VIEWS  |  THURSDAY, JANUARY 20, 2011
    [Salesforce.com] Getting The Most Out of Marketing Automation With CRM Integration
    Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Integration: An Introduction. The Technology.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Aberdeen Group. Tuesday;  2:00 p.m.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Salesforce.com] 47 Essential Social Media Tools for Content Marketers
    Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago. The Basics. Conversations and Listening. Yahoo!
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] Salesforce and The Four Pillars of End-to-End Sales
    'If we’ve learned one thing as an organization since we started down the road of building this business, it’s that sales are never simply transaction-based. Like Salesforce, we believe that the key to using a CRM system for better business is more than just a matter of choosing the right technology: you need a vision.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 7, 2011
    [Salesforce.com] 10 Trends Every Sales Exec Must Know For 2012
    The promise of SAAS-based CRM, such as Salesforce.com, is making way for significant advances in CRM-integrated selling tools that actually work. We hope you’ll read this and share this. Given this, we’d like to share the fundamental shifts we expect to play out in increasingly significant ways in 2012. We look forward to your input!
  • VIDYARD  |  WEDNESDAY, OCTOBER 1, 2014
    [Salesforce.com] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
    With Vidyard’s seamless integration with Salesforce.com, individual prospect’s video viewing history can be tracked directly inside existing lead records. 'It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. Blog Vidyard News
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 30, 2010
    [Salesforce.com] Oh…This Thing Is Huge! 63? of beauty
    Dreamforce Salesforce salesforce.com.It has arrived! don’t know how we are going to move this thing to Dreamforce. It took 2 guys that looked like they belong in the WWE to carry into the office but it’s here. This year at Dreamforce we are giving away a 63″ Samsung Plasma (3D ready) TV. The TV will be [.].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 25 Most Influential Executives of 2010 – In the Cloud
    Tags: Technology Social CRM socialprise salesforce.com Microsoft Dynamics Sales 2.0
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? But do you have something relevant to say if you catch your prospect live? Be prepared.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Salesforce.com] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. 'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Salesforce.com] What is HubSpot?
    The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? How did we do?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Salesforce.com] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • LOOPFUSE  |  MONDAY, JULY 19, 2010
    [Salesforce.com] Are you ready to lead?
    Are you ready to lead? July 19th, 2010 by Marcus Tewksbury The face of marketing is changing.  Techniques and approaches that worked as recently as 18 months ago will fall by the way side within the next 18.  I’ll paraphrase Gretzky here; the goal is to not be where the ball is, but where it’s GOING TO BE.  Review the following list.
  • LOOPFUSE  |  TUESDAY, JULY 20, 2010
    [Salesforce.com] Welcome Cindy Ryan, Director of Marketing
    Welcome Cindy Ryan, Director of Marketing July 20th, 2010 by Sean Dwyer I would like to welcome Cindy Ryan to the Loopfuse team.  Cindy joins us as Director of Marketing at a time of rapid growth for our company especially with the recent launch of Loopfuse Freeview , the first and only freemium marketing automation offering.  LoopFuse ,Inc.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Salesforce.com] Taking Your Website to the Next Level: Getting your Website Built
    If you have a customer relationship management system (CRM) like Salesforce.com, Loopfuse will also transfer information to those systems, where your sales people can log notes about them and their sales status. Continuing with tips Taking Your Website to the Next Level , below is an excerpt from the article on “Getting your Website Built”…….
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Salesforce.com] How to Appeal to Buyer’s Caution
    Strong customer success marketing, such as you’ll find from salesforce.com , can show your prospects that everyone else is “already in the know.” Buyers can – and will – learn about your products online. As An appeal to buyers’ caution can paint you in an empathetic light, and build your buyers’ trust in you.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
    This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. 'We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Salesforce.com] What I Learned at Video Marketing Space Camp
    With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Salesforce.com] 14 Sanity Saving Apps For Business Travelers
    Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Setting Your Social Media Strategy – Part 1
    Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. 'Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 19, 2013
    [Salesforce.com] “All there is in business is (digital) marketing and innovation” – Peter Drucker
    Technology cloud – software to manage these processes, such as Marketo/Eloqua/Salesforce.com. 'Buffer “Business has only two functions — marketing and innovation.” Digital Marketing). ?  Peter F. Drucker. He did not use the term digital marketing, but it was added to bring his quote up to date.). The late Peter Drucker is right.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Salesforce.com] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
    Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Salesforce.com] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    Today the CRM industry is over $18B in size and includes three companies with over $1B in CRM revenue (Oracle, Salesforce.com and SAP) and 19 companies with over $100M in annual revenue. 'We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Remember ACT!,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Salesforce.com] Thought-provoking social media trends
    >> Salesforce.com predicts that demand for corporate internal social networking services will rise as managers realize that they now know more about strangers on Twitter and Facebook than they do about the people in their own companies. The Economist is one of my favorite magazines. usually read it cover to cover. million users.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 12, 2012
    [Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
    wanted to share a post from their site that discusses one of Salesforce.com's latest releases, Social Key. Salesforce.com’s New Social Selling Platform , Jon Birdsong, Sales and Marketing Executive for Salesloft, gives a great breakdown of some the key's (bad pun intended) and benefits this new application will provide for sales reps.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Salesforce.com] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    Salesforce.com : They just keep on giving me free stuff. We've built a great business with Salesforce.com as it's backbone and they continue find ways to enhance my experience without me having to ask. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for.
  • LOOPFUSE  |  THURSDAY, JULY 22, 2010
    [Salesforce.com] Freemium and OpenSource Funnels « Loopfuse Marketing Automation.
    Freemium and OpenSource Funnels July 22nd, 2010 by Matthew Quinlan In my last blogpost titled “ Why Free? Why Now? &# I provided some background on the impetus and the reasoning behind LoopFuse’s move to provide a free marketing automation offering. Providing anything of significant value for free will attract a large number of people.
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Salesforce.com] Web 4.0: The Era of Online Customer Engagement
    Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. I’m not talking about luddites holding your company back. Web 2.0
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 27, 2012
    [Salesforce.com] The Importance Of Staying Focused While Teleprospecting
    On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences.  I’m sure you remember the old days. Your definitions of quality leads differed from ours.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Salesforce.com] 9 Email Marketing Best Practices to Generate More Leads
    I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. Email Marketing Best Practices for Lead Gen. That’s a no-no.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Inside Sales is “remote selling” or the “virtual salesperson” who interacts professionally from a remote location. versus 0.5% Sales
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles.
  • LOOPFUSE  |  TUESDAY, AUGUST 10, 2010
    [Salesforce.com] The Last Mile : Required Fields for JavaScript Illiterati.
    The Last Mile : Required Fields for JavaScript Illiterati August 10th, 2010 by Matthew Quinlan As marketers we are always building and tweaking lead capture forms. Refining which and how much information to capture based on our percieved value of what we offer in return (whitepapers, free trials, etc.). Not anymore. That’s it. LoopFuse ,Inc.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 14, 2010
    [Salesforce.com] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
    Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing&# or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is the key starting point for any content strategy. 
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Salesforce.com] A Lead: An Expression of Interest
    A Lead: An Expression of Interest October 4th, 2010 by Greg Malpass One of the largest and most frequent problems that plague the sales and marketing relationship is the quality and quantity of leads.  Tomes have been dedicated to the subject and some very smart consultants make a lot of coin advising on it.   lead isn’t a person. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Salesforce.com] Business Must Have: Social CRM apps
    Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] Dreamforce – See Your Leads in 3D
    Dreamforce salesforce.com salesview social selling socialprise Last year at Dreamforce InsideView showed the power of Smart Agents and how it developed typical data into sales intelligence. This year InsideView is going a few steps forward to show companies how to get a 3D view of your customers and prospects to increase revenue.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 6, 2010
    [Salesforce.com] Who will own business content?
    John Blossom, probably the smartest analyst to follow the convergence of technology and content, has written a very thoughtful analysis of Salesforce.com’s Content as a Platform (aka Data as a Service) strategy. John poses an interesting, and I think fundamental, question: who will own the content (e.g.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, MARCH 20, 2011
    [Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
    Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 16, 2013
    [Salesforce.com] The Continuum of Customer Service
    To add LoopFuse to Salesforce.com, click here. 'My wife is in the job market and has been looking at some Account Management opportunities. She’s excited to be looking for new opportunities but somewhat concerned about the focus of some positions she’s seen so far. Responding to wants/desires. Offering a product and fulfilling a need.
  • LOOPFUSE  |  MONDAY, DECEMBER 19, 2011
    [Salesforce.com] The 2 Keys to Lead Nurture Messaging
    To add LoopFuse to Salesforce.com, click  here. This is a guest post by Igor Belogolovsky, Cofounder of  Clever Zebo , a group of  online marketing strategy experts. Interested in doing a guest post? Let us know ! The 2 Keys to Lead Nurture Messaging: 1. Get to the point. Use your real estate wisely. To elaborate: 1. Small, clean look.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 21, 2010
    [Salesforce.com] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
    5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Is there a call-to-action?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Salesforce.com] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). 'Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
    Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 7, 2006
    [Salesforce.com] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
    Neither Salesforce.com nor Sugar CRM are. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Salesforce.com] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    It can be easily integrated with all CRM and SFA systems, including Salesforce.com. As I look back on my first blog series, I must say: I picked quite the subject to tackle. This deep dive into marketing automation has been almost as fun as it has been informational. hope this series has been as helpful to you as it has to me.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Salesforce.com] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
    a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Building a highly productive, modern sales organization requires increasing specialization of roles — and frankly, it's a big reason companies like Salesforce.com have such an amazingly phenomenal sales organization. “No!”
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Salesforce.com] Straight from the Horse's Mouth (Interview Sales) « Loopfuse.
    Straight from the Horses Mouth (Interview Sales) September 29th, 2010 by Marcus Tewksbury If you want to know what’s happening with your customers, start with your sales team.  Nobody should have a better perspective than sales.  As it so happens, that’s exactly what’s also needed for truly effective marketing.  Organize formal interviews. 
  • LOOPFUSE  |  TUESDAY, OCTOBER 5, 2010
    [Salesforce.com] WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
    WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May. Since then we’ve had a lot happen with the release of FreeView and then the announcement of our Partner program. We’ve now been able to revisit that plugin and add functionality to it. Pinging is currently not allowed.
  • LOOPFUSE  |  THURSDAY, OCTOBER 28, 2010
    [Salesforce.com] Friend or Foe (Competitive Assessment) « Loopfuse Marketing.
    Friend or Foe (Competitive Assessment) October 28th, 2010 by Marcus Tewksbury As Sun Tzu, historical author of the Art of War , once said, “Keep your friends close, but your enemies closer.”  When considering any marketplace it’s critical to understand the competitive landscape.  Are they bootstrapped startups?  Or cash rich incumbents? 
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 11, 2009
    [Salesforce.com] Sales 2.0 Conference: The Real-Time Economy
    To give you a taste of what's possible, some of the results presented in case studies include: 12% increase in pipeline with an ROI of 321% by using salesforce.com as a hub. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 Co-Creation - buyers want to be involved. Sales 2.0
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 21, 2011
    [Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
    ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. ” This is a topic that, in my opinion, never gets old. Explain. This is easy.
  • ONPATH  |  TUESDAY, OCTOBER 25, 2011
    [Salesforce.com] Increase Your Income 1000%
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal No, that's not a typo. Brian Tracy (motivational speaker and best-selling author) shares a simple formula to increase your income by 1,000 percent. Watch and learn the secrets.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Salesforce.com] The RIGHT Way to Weave Product Mentions Into Your Marketing
    But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple. Me too.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 2, 2011
    [Salesforce.com] Your New Inside Sales Hires Should Be Producing Leads In 5 Days.
    Wed-Thurs: Introduction to skill-set, methodology, client technology, Salesforce.com. I’m very proud of the training program we have here at AG for new reps. We have our BDR’s (assuming you don’t miss any days due to record snow falls) up and running within 5 business days. Here they are. You may say.”our
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Salesforce.com] Top 6 Marketing Measurement Technologies
    Customer Relationship Management (CRM): Just over half (52%) of marketers are using CRM solutions such as Salesforce.com , to deliver insights on sales conversions. 'As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. General
  • FATHOM  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
    Herrmann,  Vice President  of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. 'The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. We hope to see you there!
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Additionally, unlike leading-edge video marketing platforms, Facebook offers no opportunity to connect these analytics to marketing automation platforms or CRM systems like Salesforce.com. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Salesforce.com] What I learned at Dreamforce 2011
    Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Salesforce.com] Why APIs Matter
    Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply.  However, what is often missed is this automation can expand outside of the product itself.  You can skip to the end and leave a response.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Salesforce.com] Set the Record Straight: Marketing Automation vs. Email Programs
    Most systems integrate well with SalesForce.com, but also others. We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Get it?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
    If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). 'Businesses today continue to spend more on content marketing. If you’re a content marketer, that may be reason to cheer, but it should also be reason for apprehension.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. m CMO of Eloqua. Share email.
  • LEADSLOTH  |  THURSDAY, AUGUST 27, 2009
    [Salesforce.com] B2B Marketing University: What Do You Want to Learn About?
    years ago Salesforce.com was tiny compared to Siebel. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Salesforce.com] How to Make an (R)VIP Appearance at Dreamforce
    Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. 10 Info-Packed Sessions. Catch this session on Wednesday, August 31 from 2:00 - 3:00 PM and on Friday, September 2 from 8:30 - 9:30 AM.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    [Salesforce.com] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 14, 2013
    [Salesforce.com] What’s the Difference between Marketing Automation and Voice-Based Marketing Automation?
    Shares data with CRM tools like Salesforce.com. Shares data with CRM tools like Salesforce.com. 'Most marketers today are familiar with marketing automation. It’s a good question. Marketing organizations today are gaining tremendous value from traditional marketing automation. That’s where voice-based marketing automation comes in.
  • SAZBEAN  |  THURSDAY, MAY 17, 2012
    [Salesforce.com] Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?
    Given that Apple, Amazon, Zappos, USAA, SouthWest Airlines, Zanes Cycles, Richer Sounds, Salesforce.com, O2, American Express. Good enough was good enough, even great, for many in the computer industry.  Only insanely great was good enough for Steve Jobs.  Why is it an issue? Because of ‘Other Priorities’.  What can these other priorities be?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Salesforce.com] How To Overcome The 4 Main Challenges In B2B Content Marketing
    Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. How hard can that be, right? Turns out, it is pretty darn hard. Is B2B Marketing Content Being Used?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. new user interface is planned for next year. has not bought a specific product).
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Salesforce.com] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Social media can increase your awareness.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 8, 2011
    [Salesforce.com] Google+ Pages for B2B Companies
    Salesforce.com. Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. The biggest reason is search. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. will update this as it changes.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Salesforce.com] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touch-points. It leads to sales.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Salesforce.com] Find New Customers ends 2014, ready to crank up 2015
    To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. 'As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Offering lots of value potential. Paul Dunay.
  • LOOPFUSE  |  MONDAY, OCTOBER 28, 2013
    [Salesforce.com] How to win at marketing automation and your next chili cook-off
    To add LoopFuse to Salesforce.com, click here. 'Yes, that's Richard's chili. If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That one talked about refining and tweaking your process.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
    While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
    CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Salesforce.com] 3 Reasons I’m not at Dreamforce
    If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. Just not me. No thank you.
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