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  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
    He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 26, 2012
    [Salesforce.com] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
    Great question: we think that Salesforce.com and Dell Enterprise are both doing some interesting things with their Timeline presence. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Build custom applications. Capture leads on your Facebook page.
  • ONPATH  |  TUESDAY, SEPTEMBER 20, 2011
    [Salesforce.com] Is Face-to-Face Marketing "Old School?"
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Salesforce.com] The Future of Marketing Automation « Loopfuse Marketing Automation.
    The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space.  When the current crop of marketing automation tools was built email marketing was pretty much the centerpiece of an online strategy.  LoopFuse ,Inc.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [Salesforce.com] HubSpot Spreads Its Wings
    Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
  • LOOPFUSE  |  TUESDAY, JANUARY 24, 2012
    [Salesforce.com] Spice Up Marketing Automation with a Recipe for Success
    To add LoopFuse to Salesforce.com, click here. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Salesforce.com] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Radian6 can be integrated with Salesforce.com (described below). Salesforce.com offers CRM for B2B clients. If you are a follower of this blog and the Social Media MBA series , you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. You name it, there is an App for it. 
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
    Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. Systems were included only if their data (or derived data such as model scores) was available to other systems for campaigns and messaging. But things aren’t quite so simple. In fact, most do not.
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 10, 2013
    [Salesforce.com] Welcome to the SMAC Stack Revolution
    The advent of the cloud has enabled businesses and consumers alike to access affordable, scalable power through internet-based applications like dropbox, iCloud and salesforce.com. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Salesforce.com] Top 5 Lead Source Best Practices
    When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other.  Avoid lead source clutter. Keep the lead source constant. Lead source should never change, even if the lead responds to a new campaign.  Periodically audit the lead source of closed opportunities.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 27, 2011
    [Salesforce.com] Don't have the foggiest about The Cloud? Then how come you're already using it?
    But of course you have, every time you access Salesforce.com , Google Analytics , Silverpop , or your social media monitoring tool amongst other well-known, cloud-based applications. If there's one buzzword that's absolutely everywhere right now it's Cloud computing. Apparently it's the next big thing. Should we be preparing for it?
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Salesforce.com] The Challenger Approach to Opportunity Management
    Embedding the application in seller workflow, specifically, native on Salesforce.com, to create a one-stop portal for all opportunity-related data and insight. It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? Wrong.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Salesforce.com] What Is CRM? [FAQs]
    Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Well, no.
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Salesforce.com] What's the Social Marketplace & Why Should You Care
    George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Salesforce.com] Klout rants are becoming a cottage industry
    Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days.  Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 27, 2012
    [Salesforce.com] The Importance Of Staying Focused While Teleprospecting
    On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 12, 2012
    [Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
    wanted to share a post from their site that discusses one of Salesforce.com's latest releases, Social Key. Salesforce.com’s New Social Selling Platform , Jon Birdsong, Sales and Marketing Executive for Salesloft, gives a great breakdown of some the key's (bad pun intended) and benefits this new application will provide for sales reps.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Salesforce.com] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
    Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Dharmesh and I have been studying Salesforce.com since we were in school together 6 years ago at MIT when HubSpot was just a twinkle in our eyes. Why Raise More Money? Three Reasons HubSpot Raised Another Funding Round. 1.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Salesforce.com] Eloqua Goes Titanium
    Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  Share email. Facebook.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. Achieving Closed-Loop Marketing.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Salesforce.com] 47 Essential Social Media Tools for Content Marketers
    Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? disclaimer: many of the tools below are CMI partner tools]. The Basics. Yahoo!
  • ONPATH  |  TUESDAY, JUNE 21, 2011
    [Salesforce.com] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
    I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Salesforce.com] The Loopfuse Exchange: Sales & Marketing Best Practices
    The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge.  Later this afternoon, we will have our first guest blog post for the Loopfuse Exchange by one of our partners, Greg Malpass of Traction Sales and Marketing. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Salesforce.com] How Demand Generation Systems Handle Company Data: Diving into the Details
    SFDC" stands for Salesforce.com.) explored this in most depth with Marketo, who clarified that any individual NOT linked to a company by Salesforce.com will be given its own company record (a one-to-one relationship), even if the database contains several individuals from the same organization. Yesterday the final answer trickled in.
  • LOOPFUSE  |  MONDAY, FEBRUARY 22, 2010
    [Salesforce.com] Summary of 5 Ways Marketing Automation Provides Job Security for.
    Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January :  The rules of engagement are changing, but the rules of marketing accountability are changing more quickly.  You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 7) Test. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Setting Your Social Media Strategy – Part 1
    Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 7, 2011
    [Salesforce.com] 10 Trends Every Sales Exec Must Know For 2012
    The promise of SAAS-based CRM, such as Salesforce.com, is making way for significant advances in CRM-integrated selling tools that actually work. We hope you’ll read this and share this. Given this, we’d like to share the fundamental shifts we expect to play out in increasingly significant ways in 2012. We look forward to your input!
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 14, 2013
    [Salesforce.com] What’s the Difference between Marketing Automation and Voice-Based Marketing Automation?
    Shares data with CRM tools like Salesforce.com. Shares data with CRM tools like Salesforce.com. Most marketers today are familiar with marketing automation. It’s a good question. Marketing organizations today are gaining tremendous value from traditional marketing automation. That’s where voice-based marketing automation comes in.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Salesforce.com] The Coming Battle Over Social CRM
    There’s a colossal social CRM battle shaping up. Software conglomerates will face-off against start-ups as both use big data strategies and big data infrastructures to mobilize friends, fans and followers in more sophisticated and more personal ways.    Second round start-ups like SocialWhirled , Checkd.in.  
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Salesforce.com] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Salesforce.com] How HubSpot Rocked 2011: A Year in Review
    March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. million leads in 2011. million.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. Kyle provides a brief explanation for each and it's a great post to share as we all try to have our teams close out the quarter strong.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? But do you have something relevant to say if you catch your prospect live? Be prepared.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Salesforce.com] Taking Your Website to the Next Level: Getting your Website Built
    If you have a customer relationship management system (CRM) like Salesforce.com, Loopfuse will also transfer information to those systems, where your sales people can log notes about them and their sales status. 5.  Create an “Information Architecture”. large company may spend thousands of dollars on weeks’ of IA consulting time. Tweet This!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter
    Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Salesforce.com] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Even if you’re not a newbie, you’re sure to be on the forever quest to become a better marketer … and things change quickly. Share in the comments below!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
    Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 9, 2011
    [Salesforce.com] Act-On Software Stresses Ease of Use
    Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again. By contrast, other systems often put reporting in a separate area.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Salesforce.com] The Problem with Account-based Marketing
    Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach. know many folks in the space that do the same as me.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Salesforce.com] 14 Sanity Saving Apps For Business Travelers
    Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. If you aren’t going to be present at the event, why did you go in the first place?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
    familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Salesforce.com] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. This post originally appeared on the Insiders section of Inbound Hub. The Switch to SaaS. Similar Model.
  • LOOPFUSE  |  THURSDAY, JULY 22, 2010
    [Salesforce.com] Freemium and OpenSource Funnels « Loopfuse Marketing Automation.
    Freemium and OpenSource Funnels July 22nd, 2010 by Matthew Quinlan In my last blogpost titled “ Why Free? Why Now? &# I provided some background on the impetus and the reasoning behind LoopFuse’s move to provide a free marketing automation offering. Providing anything of significant value for free will attract a large number of people.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
    The system has a couple of dozen major installations and more smaller clients. _ *True believers might argue that Software as a Service upends this rule by making integration very simple. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. appear at a dizzying pace.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
    Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Salesforce.com] Thought-provoking social media trends
    The Economist is one of my favorite magazines. usually read it cover to cover. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections. After I read the report, I concluded — to my surprise — that there was really not much new in the report. billion a year in lost productivity.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Salesforce.com] 9 Email Marketing Best Practices to Generate More Leads
    I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. Email Marketing Best Practices for Lead Gen. 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. has not bought a specific product).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Salesforce.com] Business Must Have: Social CRM apps
    Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 14, 2010
    [Salesforce.com] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
    Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing&# or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is a problem that plagues both sales and marketing. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Salesforce.com] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Summary: Alsa Marketing is a late entry to small business marketing automation. Alsa has some other unusual features.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 22, 2013
    [Salesforce.com] Making Your Mobile Marketing Count with 6 Essential Strategies
    Plus you can integrate the data with other reporting tools like Google AdWords and  Google Analytics  or with  Salesforce.com  and other CRM tools to track leads through their lifecycle. All the cool kids have smartphones, and there are a lot of cool kids. According to this recent study , there are 91.4 Want more?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Salesforce.com] How to Set Social Media Marketing Goals
    Customer Happiness (Customer Support): your support tracking tool - we use our CRM, Salesforce.com. With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. But before you jump in, I want you to pause and ask yourself: why are you doing it? Leads: HubSpot.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
    While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
    Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 16, 2013
    [Salesforce.com] The Continuum of Customer Service
    To add LoopFuse to Salesforce.com, click here. My wife is in the job market and has been looking at some Account Management opportunities. She’s excited to be looking for new opportunities but somewhat concerned about the focus of some positions she’s seen so far. Responding to wants/desires. Offering a product and fulfilling a need.
  • LOOPFUSE  |  MONDAY, DECEMBER 19, 2011
    [Salesforce.com] The 2 Keys to Lead Nurture Messaging
    To add LoopFuse to Salesforce.com, click  here. This is a guest post by Igor Belogolovsky, Cofounder of  Clever Zebo , a group of  online marketing strategy experts. Interested in doing a guest post? Let us know ! The 2 Keys to Lead Nurture Messaging: 1. Get to the point. 2. Use your real estate wisely. To elaborate: 1. Small, clean look.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 21, 2010
    [Salesforce.com] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
    5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Is there a call-to-action?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
    The lead should be tracked through the sales process to see if it eventually turns into revenue. (If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). Businesses today continue to spend more on content marketing. CEOs care about money.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
    These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. Having marketing there seemed at first like a kind gesture.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 30, 2010
    [Salesforce.com] Oh…This Thing Is Huge! 63? of beauty
    Dreamforce Salesforce salesforce.com.It has arrived! I don’t know how we are going to move this thing to Dreamforce. It took 2 guys that looked like they belong in the WWE to carry into the office but it’s here. This year at Dreamforce we are giving away a 63″ Samsung Plasma (3D ready) TV. The TV will be [.].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 25 Most Influential Executives of 2010 – In the Cloud
    Tags: Technology Social CRM socialprise salesforce.com Microsoft Dynamics Sales 2.0
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Salesforce.com] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    It can be easily integrated with all CRM and SFA systems, including Salesforce.com. As I look back on my first blog series, I must say: I picked quite the subject to tackle. This deep dive into marketing automation has been almost as fun as it has been informational. hope this series has been as helpful to you as it has to me.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Salesforce.com] The RIGHT Way to Weave Product Mentions Into Your Marketing
    But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple. Me too.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Salesforce.com] Web 4.0: The Era of Online Customer Engagement
    Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. I’m not talking about luddites holding your company back. Web 2.0
  • FATHOM  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
    Herrmann,  Vice President  of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. We hope to see you there!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Salesforce.com] The Revenue Performance Management Bandwagon
    Salesforce.com created the cloud computing category.  by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Imitation is easy. 
  • LOOPFUSE  |  MONDAY, JULY 19, 2010
    [Salesforce.com] Are you ready to lead?
    Are you ready to lead? July 19th, 2010 by Marcus Tewksbury The face of marketing is changing.  While there will be other components to the messaging mix, the most important ones, that I call the Big 6 , are going to be key.  Review the following list. Are you ready, or do you need to get to work? 1.  Line: 23 Message: Incorrect key file for table./b2l_shrinker/phurl_settings.MYI;
  • LOOPFUSE  |  TUESDAY, JULY 20, 2010
    [Salesforce.com] Welcome Cindy Ryan, Director of Marketing
    Welcome Cindy Ryan, Director of Marketing July 20th, 2010 by Sean Dwyer I would like to welcome Cindy Ryan to the Loopfuse team.  Cindy joins us as Director of Marketing at a time of rapid growth for our company especially with the recent launch of Loopfuse Freeview , the first and only freemium marketing automation offering.  LoopFuse ,Inc.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Salesforce.com] What is HubSpot?
    The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? How did we do?
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Salesforce.com] The World-Class Network of Jeff Ogden of Find New Customers
    The story of the fall was highlighted by the great Salesforce.com blog post, The Importance of Attitude. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. Anything less would not do it justice. blog a lot for one simple reason.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Additionally, unlike leading-edge video marketing platforms, Facebook offers no opportunity to connect these analytics to marketing automation platforms or CRM systems like Salesforce.com. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Salesforce.com] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. Nothing new there.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 28, 2010
    [Salesforce.com] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
    Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Summary: Manticore Technology released some modest enhancements to its demand generation platform today.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 6, 2015
    [Salesforce.com] Keynote Speaker with zero interest in your marketing conference
    Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. (We have a great new video on that keynote speaking page, so please take a look.). We moved our posts back to 1:30pm because of What the Best Time to Post on Social Media? by Quicksprout. for more sharing.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 21, 2011
    [Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
    ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. ” This is a topic that, in my opinion, never gets old. Explain. This is easy.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Salesforce.com] How to Make an (R)VIP Appearance at Dreamforce
    Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. 10 Info-Packed Sessions. 1. Is social media your passion? See Dan on Wednesday, August 31, from 3:30 - 4:30 PM. smsci. 4. KillingIt. 5.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Salesforce.com] What I learned at Dreamforce 2011
    Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    [Salesforce.com] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
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