CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009
[Salesforce.com] How Demand Generation Systems Handle Company Data: Diving into the Details
SFDC" stands for Salesforce.com.) explored this in most depth with Marketo, who clarified that any individual NOT linked to a company by Salesforce.com will be given its own company record (a one-to-one relationship), even if the database contains several individuals from the same organization. Yesterday the final answer trickled in.
THE ROI GUY | THURSDAY, SEPTEMBER 15, 2011
[Salesforce.com] Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?
Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 2, 2008
[Salesforce.com] And Now for Something Completely Different - Business Intelligence Widgets
According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate. Want a cooler, easier way to show them the data?
THE ROI GUY | MONDAY, FEBRUARY 13, 2012
[Salesforce.com] Can we host the Alinean developed sales / marketing tool?
Just like several very successful sales and marketing applications, especially salesforce.com, cloud services is our business delivery model. Administration Pisello Alinean Cloud ROI XcelLive
MODERN B2B MARKETING | TUESDAY, AUGUST 30, 2011
[Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011
[Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
In this case, it’s Radian6, recently sucked up by Salesforce.com. A quick trip to the book’s website reveals a very, very concerted effort to sell speaking engagements and consulting. So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. Oh, crap, you did. Yup, did that too.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010
[Salesforce.com] HubSpot Expands Its Services But Stays Focused on Small Business
The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 9, 2010
[Salesforce.com] Are Your Inside Sales Reps sacrificing Effectiveness for Efficiency?
CRM suites like Salesforce.com and Netsuite.com have revolutionized the industry from a efficiency standpoint. One of the most popular features amongst our team in our salesforce.com is the ability to set up email templates. It all sounds so great…but BEWARE!! Please keep in mind that these are our organizational definitions.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 25, 2010
[Salesforce.com] Oracle Buys Market2Lead Intellectual Assets
This is why I prefer the term "demand generation" for B2B marketing automation, although it's been a losing battle.) If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 9, 2008
[Salesforce.com] Bah, Humbug: Let's Not Forget the True Meaning of On-Demand
Both Angoss and CopperKey offer scoring plug-ins to Salesforce.com. Salesforce.com data), or you must supplement the data with known variables (e.g. I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 7, 2009
[Salesforce.com] LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement
With the benefit of 20/20 hindsight, LucidEra’s strategic decision to focus on building sales analysis applications primarily for Salesforce.com was a mistake. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1% Much seems to focus on the apparent operating costs. penetration.
LEANDATA | TUESDAY, OCTOBER 28, 2014
[Salesforce.com] Dreamforce 14 – Hot or Not
According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. The party’s over but the buzz is still around.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 25, 2009
[Salesforce.com] Act-On Software Does List-Based Demand Generation
In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. This is more than many other products offer.
VIEWPOINT | MONDAY, JULY 11, 2011
[Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
[Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.
MODERN B2B MARKETING | SUNDAY, MAY 26, 2013
[Salesforce.com] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99). Author: Lisa Handley CeBIT has changed! Today, CeBIT is a three-day crash course in everything you need to understand about the new wave of digital transformation. Here are five things that we’re excited about! 1. Reaching the Connected Customer.
ONPATH | WEDNESDAY, AUGUST 31, 2011
[Salesforce.com] How to respond to insults when you're in the spotlight
OnPath has a NATO secure 9001 call center facility and is a certified developer and consulting partner for Salesforce.com. In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". Stay calm. 2.
MODERN B2B MARKETING | FRIDAY, AUGUST 12, 2011
[Salesforce.com] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Happy Xchanging!
B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
[Salesforce.com] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing.
VOLACCI | FRIDAY, JUNE 28, 2013
[Salesforce.com] Drip Marketing Campaigns vs Lead Nurturing Campaigns
What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. What Are Drip Marketing Campaigns? Sync with SalesForce.
MODERN B2B MARKETING | TUESDAY, JANUARY 10, 2012
[Salesforce.com] Marketo’s Greatest Blog Hits of 2011
The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. What you won’t see are song titles scrolling across your screen as with the classic TV commercials enticing you to order. Cheers!
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Salesforce.com] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. by Dayna Rothman What a packed day here at the Marketo User Summit! Awesome.
MODERN B2B MARKETING | THURSDAY, DECEMBER 4, 2008
[Salesforce.com] Streamline Customer Acquisition to Grow With Reduced Funding
For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx. Manage your complexity. Enjoy
MODERN B2B MARKETING | FRIDAY, NOVEMBER 27, 2009
[Salesforce.com] Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Also, Rasmus Menke, the Salesforce.com product manager responsible for email, was very insightful and helpful. Content is King.
ONPATH | FRIDAY, JANUARY 21, 2011
[Salesforce.com] The Importance of CRM Integration in Marketing Automation
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. OnPath is a certified partner and reseller of HubSpot , Marketo and Salesforce.com. Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. But all of this cannot happen on marketing automation alone.
LEANDATA | FRIDAY, OCTOBER 9, 2015
[Salesforce.com] Getting Your Leads to the Correct Place
The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. Those are precious.
HUBSPOT | MONDAY, MARCH 5, 2012
[Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it.
FATHOM | TUESDAY, MAY 17, 2016
[Salesforce.com] Getting to the Heart of It: CRM Technology
As a refresher—or if you’re not already aware—here are some of the most popular CRM tools on the market today: Salesforce.com. What’s interesting, though, is that even though search volume for Salesforce.com—the top provider of CRM software—was around the same levels in 2005, it has actually skyrocketed in recent years. Hubspot.
FATHOM | WEDNESDAY, JULY 2, 2014
[Salesforce.com] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
An Admin’s Take on Salesforce.com Spring ’14 [Review]. Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Outbound marketing – What is that, you ask? Sales – Make sure you sign up for alerts!
CMO ESSENTIALS | TUESDAY, SEPTEMBER 22, 2015
[Salesforce.com] Dreamforce 2015: Focus on Insight-Driven Customer Success
I spent last week at Salesforce.com’s annual user conference: Dreamforce. Similar to years past, the event was massive. Its 150,000 registrants (end-users, technology and service providers, as well as analysts like myself) took over downtown San Francisco. As anticipated, Salesforce used the event to announce numerous new capabilities: 1.
VIEWPOINT | THURSDAY, MAY 10, 2012
[Salesforce.com] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
He comments, “Salesforce.com is a good example. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. Magazine, Multi-Housing News and Hospitality Design. ” Convergence: Technology, CRM & Social Media.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 12, 2010
[Salesforce.com] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 29, 2009
[Salesforce.com] LoopFuse Offers No-Frills Demand Generation
Because its sales process depends heavily on free trials, the company has developed a self-service wizard that guides users through the process of connecting to Salesforce.com , including an automated check for whether LoopFuse has been granted access permissions in the client’s Salesforce.com installation.
MODERN B2B MARKETING | FRIDAY, JUNE 12, 2009
[Salesforce.com] Marketing Features in Salesforce Summer 09
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.
CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
[Salesforce.com] Business Investments that Pay Off
Sales Data Piraeus Data uses a customer-relationship management tool from Salesforce.com, resulting in more comprehensive and current customer data. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. This lead to better decisions about inventory and marketing.
CONTENT MARKETING FOR BI | WEDNESDAY, MARCH 2, 2011
[Salesforce.com] TDWI Vendor Panel on the Future of BI – part Two
For example, SalesForce.com has their Chatter feature, much like a Facebook for the enterprise. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. To read part one, click HERE.
SMASHMOUTH MARKETING | SUNDAY, OCTOBER 3, 2010
[Salesforce.com] NetProspex Product Review: Powerhouse for Lead Lists
Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We love them all and use them all in parallel.
LEADSLOTH | THURSDAY, AUGUST 27, 2009
[Salesforce.com] B2B Marketing University: What Do You Want to Learn About?
years ago Salesforce.com was tiny compared to Siebel. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 18, 2009
[Salesforce.com] Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. This applies both to SalesView and Salesforce.com. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 30, 2009
[Salesforce.com] OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business
The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. OfficeAutoPilot’s sales automation is not as sophisticated as specialized sales automation systems like Salesforce.com or even Goldmine. for whether this will change.) But small businesses are different.
LEADSLOTH | TUESDAY, AUGUST 4, 2009
[Salesforce.com] Measure Your ROI on Social Media Leads
It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Lead Source Measurement Needs Improvement. You can’t see data on individual users.
MARKETING EDGE | TUESDAY, JUNE 24, 2008
[Salesforce.com] George Carlin, Marketing, and Social Media
Salesforce.com CEO Marc Benioff wrote a book on this issue. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism.
DIGITAL B2B MARKETING | WEDNESDAY, JULY 6, 2011
[Salesforce.com] Give Us Freedom! Lessons for Corporate America
Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our loss of independence is not only from government. We see this change playing out today.
HUBSPOT | FRIDAY, APRIL 30, 2010
[Salesforce.com] LinkedIn Adds the Ability to Follow Companies
This beats out Salesforce.com with 86 followers and 4000+ employees. With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. It is extremely simple to follow a company.
FATHOM | THURSDAY, OCTOBER 2, 2014
[Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
Herrmann, Vice President of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. We hope to see you there!
HUBSPOT | THURSDAY, JANUARY 13, 2011
[Salesforce.com] 'What is?' - 5 Need To Knows For Marketing Superstars
SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. I hear questions that begin with 'what is?' quite often during my consulting calls. Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. This article is intended to define 5 critical 'what is?'
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 10, 2013
[Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 7, 2013
[Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).
ONPATH | FRIDAY, DECEMBER 16, 2011
[Salesforce.com] 6 Ways to be a Sales Superstar
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal The difference between a unsuccessful sales rep and a successful sales rep (a.k.a. Sales Superstar) most often boils down to one thing - their mindset.
ONPATH | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] Increase Your Income 1000%
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal No, that's not a typo. Brian Tracy (motivational speaker and best-selling author) shares a simple formula to increase your income by 1,000 percent. Watch and learn the secrets.
ONPATH | TUESDAY, JUNE 21, 2011
[Salesforce.com] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
SMASHMOUTH MARKETING | THURSDAY, JANUARY 28, 2010
[Salesforce.com] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer. We do not quit. Tie incentives to it.
DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 16, 2008
[Salesforce.com] 6 Ways to Get Sales to Adopt CRM Systems
Rather than enforcing adoption through techniques such as commision hold-backs or managerial review, we have the unique opportunity to encourage adoption by making a CRM system (whether Siebel On Demand, Salesforce.com, or Dynamics CRM) into a place where sales people receive enough value to want to adopt it. How can you do that?
WEBMARKETCENTRAL | TUESDAY, NOVEMBER 17, 2009
[Salesforce.com] Marketing Automation Update: Manticore VII Released
The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company's original focus was on web analytics.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 23, 2011
[Salesforce.com] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
Salesforce.com : They just keep on giving me free stuff. We've built a great business with Salesforce.com as it's backbone and they continue find ways to enhance my experience without me having to ask. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 3, 2008
[Salesforce.com] LucidEra Takes a Shot at On-Demand Analytics
Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. Problem(s) solved, eh?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 24, 2008
[Salesforce.com] ADVIZOR's In-Memory Database Supports Powerful Visualization
Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A 30-day trial version of this costs $49.)
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009
[Salesforce.com] First Look at New Marketo Release
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo’s case, though, it’s less a matter of adding sales-type functions than tightening its integration with Salesforce.com. release of his flagship product, scheduled for March 3.
ANYTHING GOES MARKETING | MONDAY, OCTOBER 8, 2007
[Salesforce.com] One way to tackle closed loop marketing
With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. Now that the summer is behind us I feel that I have a few extra pounds from the BBQs and beers on the patios. I've promised myself to go for at least 2 morning runs during the week and a trip the gym on the weekend. Click on the ad. It isn't. Chad H.
ACQUIRING MINDS | THURSDAY, APRIL 9, 2009
[Salesforce.com] Sales 2.0 Techniques for the Job Search
FREE CRM - Yes that's right - the entry level version of Salesforce.com (Personal Edition) is free. This intelligence is invaluable as it indicates that your recipient has forwarded your email or resume to colleagues. $99 per year - The Salesforce.com Group Edition provides trackable email. One of the key benefits of 2.0
LEANDATA | MONDAY, DECEMBER 22, 2014
[Salesforce.com] Why Sales Ignores Your Leads
Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. Is the sales team really letting the leads go stale to spite you? Probably not. Constantly.
ANYTHING GOES MARKETING | SATURDAY, MAY 26, 2007
[Salesforce.com] How to Improve Your Email Newsletter
These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Tags: email newsletters , enewsletter , Cheers , Norm , CRM , Salesforce.com , blogletter , Globe & Mail. Email Newsletter 2.0 Chad H.
SNAPAPP | TUESDAY, OCTOBER 1, 2013
[Salesforce.com] Big Takeaways from ExactTarget Connections 2013
Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. The theme was “lead from within.”
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 29, 2012
[Salesforce.com] Use Your Connections to Sell: How are you connected to Kevin Bacon?
With over 15 years of experience in various sales, executive and training roles John has established himself as a prominent trainer and consultant for companies like Salesforce.com, HP, NCR and many others around the world. Through this sales intelligence platform, I am able to see all of the connections I have in the organization.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 2, 2011
[Salesforce.com] Your New Inside Sales Hires Should Be Producing Leads In 5 Days.
Wed-Thurs: Introduction to skill-set, methodology, client technology, Salesforce.com. I’m very proud of the training program we have here at AG for new reps. We have our BDR’s (assuming you don’t miss any days due to record snow falls) up and running within 5 business days. Here they are. 1. You may say.”our
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 6, 2010
[Salesforce.com] QlikView's New Release Focuses on Enterprise Deployment
I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it. Here’s what’s up. Business is good. But more big enterprises are signing on as well.
TONY ZAMBITO | MONDAY, FEBRUARY 22, 2010
[Salesforce.com] Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
Many sales teams today start their day by turning on such applications as Salesforce.com while marketing teams perhaps dig deep into report generators from CRM and Data Mining applications. Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
Salesforce.com announces Chatter, social computing for enterprise companies. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review. December 2009 Online Marketing News.
MODERN B2B MARKETING | THURSDAY, DECEMBER 16, 2010
[Salesforce.com] Setting Your Social Media Strategy – Part 1
Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 1, 2009
[Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
LEANDATA | MONDAY, MARCH 23, 2015
[Salesforce.com] How Revenue Analytics Can Kill (Your Career)
In my experience working with companies of all sizes with Salesforce.com and Marketo reporting, I’ve seen how widespread this problem is and recognized just how big the challenge of getting to great analytics is for marketers. Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. Well expand I have, read on. And so it goes.
INFER | THURSDAY, MAY 5, 2016
[Salesforce.com] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. About Infer.
B2B IDEAS @ WORK | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] HUG2010 - Inbound Marketing Practitioners Unite
Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
B2B IDEAS @ WORK | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.
WEBMARKETCENTRAL | MONDAY, FEBRUARY 5, 2007
[Salesforce.com] Marketing Sherpa Moment of Fame
Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package. The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo! Big Idea Chair award.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Salesforce.com] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
There's also Salesforce.com and Force.com. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Phil is the author of The Age of the Platform , The New Small , Why New Systems Fail , and The Next Wave of Technologies. How to compete against an entrenched platform.
DELICIOUS B2BMARKETING | SUNDAY, MARCH 13, 2011
[Salesforce.com] Turning Web Site Visitors into Paying Customers
Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? ERP Internet Cust. Contact Us Got a Question?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Salesforce.com] Have You Refreshed Your Insides Sales Training Program?
” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 8, 2011
[Salesforce.com] 5 Things Your Inside Team Can Do To Adapt To The Sales "Ebb & Flow"
The last thing we all want is a sales rep that is going to sit back and expect things to get better by doing things the same exact way. When push comes to shove, the sales world is a grind. It is unforgiving. You’re only as good as what you put up last quarter, last month or even last week. Expectations were running high.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 12, 2011
[Salesforce.com] A New Year A New Take On Inside Sales
Learn the ins and outs of salesforce.com. 2011 kicked off with a good amount to be thankful for. year of laughs, hard work, goodbyes and hellos, all resulting in new beginnings. have accepted the position of Manager of Client Operations here at AG, with a pretty cool task at hand. the smart move would be to start with one slice.
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 27, 2010
[Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 19, 2010
[Salesforce.com] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Summary: Alsa Marketing is a late entry to small business marketing automation. Alsa has some other unusual features.
GREAT B2B MARKETING | SUNDAY, MARCH 28, 2010
[Salesforce.com] Full Potential Marketing
All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing and how do you make it part of our organizational DNA? Step out of your comfort zone. Chris Ryan.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 4, 2010
[Salesforce.com] Genoo and Act-On Software Add Social Marketing Features
It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Naturally our friends in the business marketing space have been adding such features as well. I got details from two of them last week.
FEARLESS COMPETITOR | FRIDAY, APRIL 23, 2010
[Salesforce.com] How will the Salesforce/Jigsaw acquisition change the B2B industry?
But the Salesforce.com/Jigsaw deal opens new opportunities. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. over 4.5%
SMASHMOUTH MARKETING | FRIDAY, MARCH 6, 2009
[Salesforce.com] Top 20 Tweets from Sales 2.0 Conference
damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. sales20.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 16, 2009
[Salesforce.com] Marketing automation starves without great content
And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. As a result, a little over 14 months later they had virtually no pipeline for new business. JB: Sure.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 30, 2006
[Salesforce.com] Sage Software Offers Sound Rules for CRM
Specifically, Sage CRM faces sells against three types of challengers: point solutions such as contact management or customer service systems; enterprise software such as Siebel/Oracle or SAP CRM; and hosted systems such as Salesforce.com and RightNow. contact management, and SalesLogix and Sage CRM for CRM. Planning pays”, “6.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 15, 2007
[Salesforce.com] Accenture Paper Offers Simplified CRM Planning Approach
As I’ve pointed out many times before, consultants love their 2x2 matrices. Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. But am I a cynic?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2009
[Salesforce.com] Demand Generation Vendors Offer Few Social Media Applications
Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But it does save a few keystrokes.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009
[Salesforce.com] Demand Generation Vendor Traffic Rankings
Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. You can see that post here.
SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
[Salesforce.com] Top 20 Tweets from Sales 2.0 Conference
sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. sales
PR MEETS MARKETING | THURSDAY, OCTOBER 25, 2007
[Salesforce.com] PRMeetsMarketig Weekly Digest: October 25, 2007
just learned from paidcontent.org that CrispyNews was acquired by Salesforce.com earlier this year. Who would've thought a $15 billion valuation for Facebook? figured so many people are blogging about this that there's no need to include in this weeks digest. Here's your Weekly Digest: . It's the Positive that Counts. Probably not.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 6, 2010
[Salesforce.com] Genoo Offers Web Marketing for Small Business
Genoo offers bidirectional synchronization with Salesforce.com, although only a handful of the company's 32 current clients actually use it. Users have considerable control over which leads are shared, with options to create queues for leads to send to Salesforce and to specify which Salesforce.com campaigns will send leads back to Genoo.
FATHOM | TUESDAY, JULY 22, 2014
[Salesforce.com] The C-Word and Higher Education Marketing
My ears first perked up when listening to a talk from the admissions team at Wayne State University at Salesforce.com’s non-profit track at the Dreamforce event. The At each event in in the last two years, it has been increasingly difficult to avoid the “C-word.” Universities Focusing on Impact and Outcomes.
EB2BLEADS | MONDAY, SEPTEMBER 12, 2011
[Salesforce.com] Salesforce Partners & Users Working With HubSpot Partners
Responding To A Lead – By setting up the right protocols, lead that comes into a Salesforce.com account from HubSpot, are designated to member of the sales team who can respond within one hour of notification. They say that a system is only as strong as its weakest link. HubSpot And SalesForce Closed Loop Integration.
B2B MARKETING CONFIDENTIAL | MONDAY, OCTOBER 27, 2008
[Salesforce.com] Channel Management Solutions Landscape 1
This is certainly the salesforce.com vision. Salesforce.com. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. There are many different flavors and functions of Channel Management. MarketBridge.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 31, 2011
[Salesforce.com] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.
TOM PISELLO | THURSDAY, OCTOBER 7, 2010
[Salesforce.com] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
Costs are being cut with as-a-service applications such as Salesforce.com. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. So will this budget season prove to be scarier than most? Do White Papers Still Engage?